In this episode of The Conference Room, host Simon Lader welcomes Evelina Kagan, a high conversion copywriter who specializes in helping entrepreneurs sell more digital products through strategic and engaging email content. Evelina shares her journey from a creative child to a successful copywriter, emphasizing the importance of storytelling and genuine connections in marketing. The conversation dives deep into the fundamentals of email marketing, addressing common misconceptions, strategies for effective communication, and the anatomy of high-converting emails.

Key Moments

Evelina shares her background and how her love for creativity and business led her to become a high conversion copywriter.Evelina discusses the common struggles business owners face with email marketing, including feelings of overwhelm and disappointment.The conversation highlights the necessity of having a clear strategy behind email marketing efforts to avoid wasted time and resources.Evelina addresses the common belief that sending one email will lead to immediate sales, emphasizing the need for a consistent and strategic approach.Evelina shares her value-first approach to email marketing, suggesting a 3:1 ratio of value-based emails to sales-focused emails.Evelina explains how to identify a brand's voice and personality, using relatable examples to help clients articulate their brand identity.The discussion contrasts the approaches to writing cold outreach emails versus nurturing existing relationships through email.Evelina breaks down the essential elements of a successful email, starting with the importance of an engaging subject line.Evelina discusses how to personalize emails effectively without overusing the recipient's name, focusing on creating genuine connections.The episode concludes with insights on how to determine whether an email campaign is failing or simply needs more time to build momentum.

To learn more about Evelina Kagan please visit his Linkedin Profile

To learn more about Evelina Kagan please visit her website

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YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

The Conference Room is available on

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IHeartRadio

In this episode of The Conference Room, Simon Lader sits down with Dan Rhodes, an accomplished executive in cybersecurity talent acquisition. With over two decades of experience in IT recruiting, Dan shares his journey from starting in customer service to leading executive search for high-growth security vendors. The conversation delves into the evolution of recruitment, the impact of technology, and the importance of building strong relationships in the hiring process.

Key Moments

• Dan fell into recruitment by chance after being inspired by the dynamic environment of a recruitment firm.

• He emphasizes the importance of persistence and passion in pursuing opportunities.

• The recruitment landscape has shifted from a transactional approach to a more consultative role.

• Recruiters are now expected to provide market intelligence and strategic guidance to clients.

• The advent of email and communication tools like BlackBerry revolutionized the recruitment process.

• The recruitment industry often faces a negative reputation due to unprofessional practices by some recruiters.

• Key factors for successful partnerships include clear communication, respect for the recruitment process, and a willingness to adapt.

• Companies that engage effectively with recruiters tend to have better hiring outcomes.

• Embrace a willingness to learn and adapt to new methods and technologies.

• Focus on solving client problems better than competitors.

• Master execution and maintain a disciplined approach to daily tasks.

• Dan shares insights on the company's focus on profitability and growth in key sectors like fintech and cybersecurity.

• The challenge of hiring skilled recruiters in a competitive market.

  
  

  
  

To learn more about Dan Rhodes please visit his Linkedin Profile

To learn more about Altura Partners Ltd please visit their website

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YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

The Conference Room is available on

Spotify

Apple podcasts

Amazon Music

IHeartRadio

In this episode Simon welcomes Dan Tocchini, a seasoned business consultant with over 35 years of experience in transforming leadership teams. Dan shares his journey from a family of entrepreneurs to becoming a sought-after consultant for companies like ESPN and nonprofits like Homeboy Industries. He discusses the challenges leaders face when trying to elevate their teams and the importance of courageous leadership and creative conflict resolution.

Key Moments

Grew up in a family of entrepreneurs, which shaped his understanding of business and human performance.

Executives often feel stuck at certain revenue plateaus and struggle with team dynamics, succession issues, and the need for strategic planning.

Successful leaders need to manage from a strategic level rather than being bogged down in daily operations.

Understanding the Profit and Loss statement is crucial for assessing business health and making informed decisions.

Chronic complaints often indicate deeper issues that need to be addressed for growth and improvement.

Successful leaders must learn to leverage their team's talents and have difficult conversations to foster a collaborative environment.

Dan shares a success story of helping a well-known Wall Street executive turn around a struggling company, emphasizing the importance of transparency and strategic restructuring.

Know what you want to achieve, understand your team's dynamics, and be willing to have hard conversations.

To learn more about Dan Tocchini please visit his Linkedin Profile

To learn more about Take New Ground please visit their website

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YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

The Conference Room is available on

Spotify

Apple podcasts

Amazon Music

IHeartRadio

In this episode, Simon welcomes Christelle Biiga to discuss the benefits of podcast guesting and how it can serve as a powerful marketing tool for entrepreneurs. Christelle shares her journey from starting her own pitching business to becoming a sought-after expert in podcast placements.

Key Moments

Helps entrepreneurs amplify visibility and establish credibility through podcast appearances.

Began her journey in 2019 by pitching herself on podcasts to promote her business. Being featured on reputable podcasts enhances trust and authority.

Importance of audience size and engagement.

Alignment between the podcast's audience and the guest's target market.

Longevity and consistency of the podcast.

Emphasize the importance of having a conversation rather than a presentation.

Prepare to share valuable insights and personal stories that resonate with listeners.

Be authentic and vulnerable to build trust with the audience.

Define clear goals for podcast appearances (e.g., number of clients, audience reach).

Understand the metrics behind audience engagement and conversion rates.

Approach podcasting as a serious marketing strategy rather than a casual

Share insights that you can stand by for years to come.

Share your podcast episodes with your audience to maximize reach.

Free guide:

Beyond Visibility: The free guide that shares the exact strategy industry leaders use to land top-tier podcast interviews that position them as go-to experts: https://exposuremaven.com/free-gift/

To learn more about Christelle Biiga please visit his Linkedin Profile

To learn more about Exposure Maven please visit their website

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YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

The Conference Room is available on

Spotify

Apple podcasts

Amazon Music

IHeartRadio

In this episode of The Conference Room, Simon Lader welcomes Yichen Jin, co-founder of Fleak, a technology company transforming how enterprises manage complex data transformations. She shares her journey from studying industrial engineering at Stanford to co-founding Fleak

after nearly a decade at Rocketship, a venture capital firm.Yichen Jin discusses her nine-year experience at Rocketship, a venture capital firm, and how it shaped her entrepreneurial mindset.

Yichen Jin recounts her journey from studying industrial engineering to founding Fleak highlighting the randomness and serendipity involved.

Reflects on the evolution of machine learning as a field and its relevance in today’s tech landscape.

Yichen Jin Shares the humorous beginnings of creating a venture fund with her professor, emphasizing the importance of innovative thinking.

Transition to Fleak Discusses the motivation behind leaving Rocketship to co-found Fleak, driven by a desire to solve complex data challenges.

Yichen Jin explains how Fleakwas born from recognizing inefficiencies in data management and the need for better communication between systems.

Yichen Jin shares three key tips for aspiring entrepreneurs: avoid attachment to your product, choose the right team, and maintain optimism.

Discusses Fleak's mission to create an open-source community in cybersecurity, aiming to protect small and medium businesses.

Yichen Jin invites listeners to connect via LinkedIn and mentions her podcast, "Mind Machine," as a resource for further insights.

Yichen Jin emphasizes the importance of emotional resilience in the startup journey and the value of celebrating small victories.

To learn more about Yichen Jin please visit his Linkedin Profile

To learn more about Fleak please visit their website

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YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

The Conference Room is available on

Spotify

Apple podcasts

Amazon

Music

IHeartRadio

In this episode of the Conference Room, host Simon Lader welcomes Patrick Guay, a seasoned sales and leadership expert with over 20 years of experience in the technology sector. Patrick shares his journey from leading sales at various Israeli startups, culminating in his current role as Chief Revenue Officer at Stream Security. He discusses the challenges of building a go-to-market strategy for Israeli companies in the U.S. and the importance of hiring the right talent.

1. The importance of understanding U.S. market dynamics and cultural nuances when building a sales team for Israeli companies.

2. The critical need to hire the right talent and the long-term impact of hiring decisions on a startup's success.

3. Patrick emphasizes leading by example and understanding product-market fit before expanding the sales team.

4. Insights into the difficulties faced by companies trying to establish a remote sales team without proper support.

5. The different challenges and approaches when working with CEOs who have technical backgrounds versus those with business-oriented perspectives.

6. The significance of networking and maintaining connections within the Israeli tech community.

7. Three key tips for building a U.S. presence for Israeli companies: be patient, hire the best, and maintain a sense of humor.

8. The evolving landscape of Israeli startups and their increasing focus on business acumen alongside technical expertise.

9. Vision for Stream Security and the importance of preparing for the future while managing current operations.
   

To learn more about Patrick Guay please visit his Linkedin Profile

To learn more about Stream.Security please visit their website

YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

The Conference Room is available on

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In this week's episode of The Conference Room, host Simon Lader sits down with Jeremy Vaughan, an entrepreneur, investor, and CEO of Start Left Security. Jeremy shares his journey from graduating from the University of North Florida to becoming a successful entrepreneur. He discusses the importance of taking risks, the challenges of startup life, and the mission behind Start Left Security.

00:00: Simon introduces the podcast and this week's guest, Jeremy Vaughan

2:29 Jeremy talks about gaining experience outside of traditional corporate environments and the value of real-world learning.

05:25 Anecdotes about learning to drive and the importance of real-life experiences in developing skills.

09:20 Discussion on the impact of the Lean Startup methodology and its application in real-world scenarios.

12:01 Addressing the chicken-and-egg problem of needing funding to build a product and needing a product to secure funding.

15:25 Jeremy shares how Start Left Security was able to bootstrap and build a product with limited resources.

18:11 The transition from product development to focusing on sales and go-to-market strategies.

21:03 Balancing the demands of a startup with empathy for team members' personal situations.

25:06 The need for salespeople and leaders to accelerate the go-to-market strategy and the importance of operational roles like sales engineers and customer

29:04 Balancing the demands of a startup with empathy for team members' personal situations and the impact on the business.

39:05 Jeremy discusses the current focus on raising capital, differentiating from competitors, and expanding the company's capabilities.

To learn more about Jeremy Vaughan please visit his Linkedin Profile

To learn more about Start Left Security please visit their website

YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

The Conference Room is available on

Spotify

Apple podcasts

Amazon Music

IHeartRadio

In this week's episode of The Conference Room, host Simon Lader sits down with Kimberly Crowe, an international inspirational public speaker, TEDx speaker, and authority on "speak to sell." Kimberly is a best-selling author, serial entrepreneur, and the dynamic host of the weekly online show, Speaker's Playhouse. As the founder of Entrepreneurs Rocket Fuel, Kimberly is on a mission to make speaking on stages accessible and enjoyable for entrepreneurs and coaches worldwide. Join us as Kimberly shares her journey from corporate life to becoming a successful entrepreneur and speaker, and learn how you can harness the power of public speaking to grow your business.

00:00 Simon introduces the podcast and this week's guest,Kimberly Crowe

03:25 The importance of finding joy and fulfillment in your career.

06:16 Kimberly's motto, "If it's not fun, it's not worth doing," and how it transformed her approach to business.

10:08 The creation and mission of Speaker's Playhouse to connect entrepreneurs with speaking opportunities.

13:28 The importance of authenticity and being true to oneself when speaking.

16:32 Exposure therapy as a method to conquer the fear of public speaking.

17:05 The value of starting with podcasts to build confidence a

22:05 The importance of a well-crafted call to action.

22:30 Leveraging different types of stages for maximum impact.

29:31 Details about the upcoming Podapalooza event for podcast speakers and hosts.

30:06 Opportunities for networking, learning, and being interviewed on multiple podcasts in one day.

31:06 Information on how to join Speaker's Playhouse and participate in weekly events.

To learn more about Kimberly Crowe please visit his Linkedin Profile

To learn more about Speakers Playhouse please visit their website

YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

The Conference Room is available on

SpotifyApple podcastsAmazon MusicIHeartRadio