In this episode of The Conference Room, host Simon Lader welcomes Evelina Kagan, a high conversion copywriter who specializes in helping entrepreneurs sell more digital products through strategic and engaging email content. Evelina shares her journey from a creative child to a successful copywriter, emphasizing the importance of storytelling and genuine connections in marketing. The conversation dives deep into the fundamentals of email marketing, addressing common misconceptions, strategies for effective communication, and the anatomy of high-converting emails.

Key Moments

Evelina shares her background and how her love for creativity and business led her to become a high conversion copywriter.Evelina discusses the common struggles business owners face with email marketing, including feelings of overwhelm and disappointment.The conversation highlights the necessity of having a clear strategy behind email marketing efforts to avoid wasted time and resources.Evelina addresses the common belief that sending one email will lead to immediate sales, emphasizing the need for a consistent and strategic approach.Evelina shares her value-first approach to email marketing, suggesting a 3:1 ratio of value-based emails to sales-focused emails.Evelina explains how to identify a brand's voice and personality, using relatable examples to help clients articulate their brand identity.The discussion contrasts the approaches to writing cold outreach emails versus nurturing existing relationships through email.Evelina breaks down the essential elements of a successful email, starting with the importance of an engaging subject line.Evelina discusses how to personalize emails effectively without overusing the recipient's name, focusing on creating genuine connections.The episode concludes with insights on how to determine whether an email campaign is failing or simply needs more time to build momentum.

To learn more about Evelina Kagan please visit his Linkedin Profile

To learn more about Evelina Kagan please visit her website

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YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

The Conference Room is available on

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In this episode of The Conference Room, Simon Lader sits down with Dan Rhodes, an accomplished executive in cybersecurity talent acquisition. With over two decades of experience in IT recruiting, Dan shares his journey from starting in customer service to leading executive search for high-growth security vendors. The conversation delves into the evolution of recruitment, the impact of technology, and the importance of building strong relationships in the hiring process.

Key Moments

• Dan fell into recruitment by chance after being inspired by the dynamic environment of a recruitment firm.

• He emphasizes the importance of persistence and passion in pursuing opportunities.

• The recruitment landscape has shifted from a transactional approach to a more consultative role.

• Recruiters are now expected to provide market intelligence and strategic guidance to clients.

• The advent of email and communication tools like BlackBerry revolutionized the recruitment process.

• The recruitment industry often faces a negative reputation due to unprofessional practices by some recruiters.

• Key factors for successful partnerships include clear communication, respect for the recruitment process, and a willingness to adapt.

• Companies that engage effectively with recruiters tend to have better hiring outcomes.

• Embrace a willingness to learn and adapt to new methods and technologies.

• Focus on solving client problems better than competitors.

• Master execution and maintain a disciplined approach to daily tasks.

• Dan shares insights on the company's focus on profitability and growth in key sectors like fintech and cybersecurity.

• The challenge of hiring skilled recruiters in a competitive market.

  
  

  
  

To learn more about Dan Rhodes please visit his Linkedin Profile

To learn more about Altura Partners Ltd please visit their website

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YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

The Conference Room is available on

Spotify

Apple podcasts

Amazon Music

IHeartRadio

In this episode Simon welcomes Dan Tocchini, a seasoned business consultant with over 35 years of experience in transforming leadership teams. Dan shares his journey from a family of entrepreneurs to becoming a sought-after consultant for companies like ESPN and nonprofits like Homeboy Industries. He discusses the challenges leaders face when trying to elevate their teams and the importance of courageous leadership and creative conflict resolution.

Key Moments

Grew up in a family of entrepreneurs, which shaped his understanding of business and human performance.

Executives often feel stuck at certain revenue plateaus and struggle with team dynamics, succession issues, and the need for strategic planning.

Successful leaders need to manage from a strategic level rather than being bogged down in daily operations.

Understanding the Profit and Loss statement is crucial for assessing business health and making informed decisions.

Chronic complaints often indicate deeper issues that need to be addressed for growth and improvement.

Successful leaders must learn to leverage their team's talents and have difficult conversations to foster a collaborative environment.

Dan shares a success story of helping a well-known Wall Street executive turn around a struggling company, emphasizing the importance of transparency and strategic restructuring.

Know what you want to achieve, understand your team's dynamics, and be willing to have hard conversations.

To learn more about Dan Tocchini please visit his Linkedin Profile

To learn more about Take New Ground please visit their website

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YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

The Conference Room is available on

Spotify

Apple podcasts

Amazon Music

IHeartRadio