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Ep. 155 - Building a Global Sales Team from the Ground Up

Ep. 155 - Building a Global Sales Team from the Ground Up

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In this episode of the Conference Room, host Simon Lader welcomes Patrick Guay, a seasoned sales and leadership expert with over 20 years of experience in the technology sector. Patrick shares his journey from leading sales at various Israeli startups, culminating in his current role as Chief Revenue Officer at Stream Security. He discusses the challenges of building a go-to-market strategy for Israeli companies in the U.S. and the importance of hiring the right talent.


  1. The importance of understanding U.S. market dynamics and cultural nuances when building a sales team for Israeli companies.

  2. The critical need to hire the right talent and the long-term impact of hiring decisions on a startup's success.

  3. Patrick emphasizes leading by example and understanding product-market fit before expanding the sales team.

  4. Insights into the difficulties faced by companies trying to establish a remote sales team without proper support.

  5. The different challenges and approaches when working with CEOs who have technical backgrounds versus those with business-oriented perspectives.

  6. The significance of networking and maintaining connections within the Israeli tech community.

  7. Three key tips for building a U.S. presence for Israeli companies: be patient, hire the best, and maintain a sense of humor.

  8. The evolving landscape of Israeli startups and their increasing focus on business acumen alongside technical expertise.

  9. Vision for Stream Security and the importance of preparing for the future while managing current operations.

To learn more about Patrick Guay please visit his Linkedin Profile

To learn more about Stream.Security please visit their website


YOUR HOST - SIMON LADER


Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

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