Connect with Jonathan Jordan
→LinkedIn: https://www.linkedin.com/in/jonathan-jordan-writer/
→Website: https://forwordwriting.com/

Jonathan Jordan is a professional writer, ghostwriter, and book coach who helps authors bring their ideas to life.

In this episode, we talk about how to find your story, lead with empathy, and keep your focus on the reader.

Jonathan shares how his background in social work shaped his coaching approach, why “books are for readers, not authors,” and how to handle competing feedback without losing your voice.

We also explore what it means to be truly coachable, how to scale your message after you niche down, and why publishing your book is actually the start of something much greater.

If you’re a coach, creative, or aspiring author, this conversation will help you rethink how you tell your story and who you’re really writing it for.

What this episode is about
→How empathy and humility create better coaching relationships
→What it means to be truly coachable as a writer
→The “niche up” concept for expanding your message
→Balancing creativity, feedback, and collaboration
→Handling difficult clients and protecting creative integrity
→Why books are for readers, not authors
→Turning tough feedback into growth
→Networking that actually builds your business
→Why publishing is only the start line
→How to lead with value and long-term trust

Who this helps
→Book coaches, editors, and ghostwriters
→Authors learning to navigate feedback and revision
→Coaches who want to bring more empathy into their work

Key takeaways
→Empathy always wins over ego.
→Books are written for readers, not authors.
→Feedback is not a threat, it’s a mirror.
→Trust the process and play the long game.
→Publishing a book is the beginning, not the end.
→Niche down to specialize, then niche up to scale.
→Networking isn’t selling, it’s connecting.
→Humility creates collaboration and better ideas.
→Your most coachable clients are your most successful ones.
→Clarity beats cleverness every time.

Quotables
→“Books are for readers, not authors.”
→“Sometimes the challenge is named Jonathan Jordan.”
→“Publishing isn’t the finish line, it’s the start line.”
→“You don’t need to sound smart to help someone.”
→“The best idea wins.”
→“Empathy has to lead before expertise.”

Practical tools and frameworks
→Use “niche up” to grow beyond your target reader
→Ask early who else is giving feedback on a project
→Apply the “coffee shop test” to check your tone
→Prime clients by saying, “Tell me what’s not working”
→Treat publishing as the start of marketing, not the end

Hosted by Jordan Ring
→https://jmring.com

Subscribe for more conversations on coachability, leadership, and growth.
If this episode resonated with you, share it with someone who’s finding their story too.

#BookCoaching #Ghostwriting #WritingTips #Storytelling #Coachability #Leadership #Creativity #Feedback #Empathy #SelfLeadership

Connect with Taylor Martino
https://www.linkedin.com/in/taylormartino/

In this episode, Taylor Martino shares what it really takes to lead, sell, and coach in the modern sales world. From her roots as a competitive athlete to her experience in B2B SaaS leadership, Taylor has much to teach us about the power of genuine human connection.

She and Jordan talk about what makes someone truly coachable, how to give feedback with empathy and accountability, and why investing in your own coaching is the best way to grow your business and leadership skills.

What this episode is about
→How sales leaders and founders can build, sell, and scale with a repeatable system
→Coachability in the real world and why willingness to try beats perfection
→Leading with empathy while holding strong accountability
→Winning on LinkedIn without pitch slaps or backdoor selling

Who this helps
→New and rising sales leaders who need consistency beyond one knockout quarter
→Founders and solo coaches who must sell while leading a team
→Managers who want to coach better than a quota spreadsheet

Key takeaways
→Managers manage. Coaches coach. You may need both, and they are not the same.
→Coachability is the willingness to try, apply feedback, and come back for iteration.
→Confidence and clarity are pillars for leaders. Know who you are, what you expect, and what “good” looks like.
→Set expectations up front. Clients get out what they put in, including time between sessions.
→Be direct with the problem and compassionate with the person when giving feedback.
→LinkedIn works when you play the long game: conversations, not pitch slaps.
→You do not have to love rejection. Learn how to overcome it and keep moving.
→Investing in yourself models what you are asking your team and clients to do.

Quotables→“If you’re not investing in yourself, how can you expect other people to invest in you?”
→“You get out of it what you put into it.”
→“Support and inspire people, but hold them accountable too.”
→“It’s not my job to tell you you’re wrong. My job is to help you find a better option.”
→“Don’t ask me about my service just to sell me yours. That’s not how you build trust.”

Practical tools and frameworks
→Three-month program structure: a clear, standard playbook for skills plus individualized 1:1 coaching to solve live problems
→Clarity work: define expectations upward, for your team, and for yourself as a leader
→Feedback approach: ask, explore options, align on the next experiment, then iterate
→LinkedIn rhythm: start genuine conversations, use voice notes, be helpful, expect referrals later

Hosted by Jordan Ring
→https://jmring.com

Subscribe if this helped you rethink coachability. Share it with a coach who is ready for sustainable growth.

Matt Fried, aka Coach Matt, is a health, nutrition, and fitness coach who helps men and women in their 40s get fit and keep the weight off.

On this episode of The Coachability Code Podcast, Jordan and Matt dig into client-centered coaching, sustainable change, and how to build confidence that lasts long after the program ends.

Connect with Matt Fried

→Vitality Community on Skool: https://www.skool.com/vitality/about

→Social: @CoachMattFried→LinkedIn: https://www.linkedin.com/in/coachmattfried/

What this episode is about

→Why most diets fail and how client-centered coaching fixes it

→How to help clients create sustainable change through trust and self-awareness

→Why being "fit over 40" is not a dream, it’s a decision

Who this helps

→Coaches who want to build deeper client trust and accountability

→Anyone over 40 who’s tired of yo-yo results and ready for lasting change

Key takeaways

→Most diets are one-size-fits-all. Coaching works when it’s personalized, collaborative, and rooted in behavior change.

→"Responsible to you, not for you." Coaches guide, clients act.

→Use Ready, Willing, and Able (1–10 scale). If a task is below a 9, shrink the step.

→Progress is usually squiggly line, not a straight drop. Expect fluctuations, not failure.

→Words matter. Replace "I was bad" with "I made choices that didn’t serve my goal."

→Feedback is fuel. There is no failure, only feedback.

→Build trust through empathy and silence. Listen more than you talk.

→Confidence is the true graduation. Clients who can decide what works on their own have won.

→Long-term success comes from small, sustainable actions, not quick fixes.

→Being fit over 40 is absolutely possible with consistency and patience.

Quotables

→"Good coaches ask good questions. The answers are already inside you."

→"Be direct with the problem, soft with the person."

→"There is no failure, only feedback."

→"Slow the step down until it’s a 9 or 10 on Ready, Willing, Able."

→"Most people don’t need more information, they need better support."

→"Confidence is built by doing small things well, over and over."

Practical tools and frameworks

→Client-centered intake: start with "Why are we on this call right now?"

→Ready, Willing, and Able: 1–10 scale to size habits properly

→The "weight window" mindset for long-term consistency

→Reframing language from shame to curiosity

→Creating a safe, judgment-free container for feedback

Books mentioned

→The Icarus Deception by Seth Godin

→The Three-Body Problem Trilogy by Cixin Liu

→Nonviolent Communication by Wayland Myers

Hosted by Jordan Ring

→Ghostwriter, Book Coach, Author, and Host of The Coachability Code Podcast

→Connect: https://jmring.com

Subscribe if this conversation helped you rethink what it means to be coachable, and share it with someone who’s ready for sustainable change.

Connect with Jacob

LinkedIn: Jacob Dyke:

https://www.linkedin.com/in/jacob-dyke/

Newsletter: The Anchored Entrepreneur. Practical ways to improve productivity without burnout while keeping Christ at the center:

⁠https://sites.google.com/anchorcoaching.co/productivityguide/Home⁠

Who’s Jacob Dyke

Founder of Anchor Coaching, Jacob helps Christian entrepreneurs make faster, better decisions and execute without burning out. Think clarity of vision, ruthless prioritization, and steady follow-through.

Quick icebreakers

→Favorite books: The Lord of the Rings trilogy; runner-up: Mistborn: The Final Empire by Brandon Sanderson

→Favorite movie: Star Wars: The Empire Strikes Back

→One weird thing: Dressed as Moses to lead college game-day cheers in a student section called “The Red Sea.” Event security once tackled him mid-Moses.

Topics discussed on the show:

→Trust before tactics: Clients open up about fear, confusion, and resistance only when there is real trust. That honesty reveals the real blocker and the right next step.

→Vision before velocity: The hardest clients are not lazy. They are unclear. No clear where means no consistent how. Jacob helps them narrow options and commit.

→Isolation, overwhelm, burnout: Founders make constant decisions and carry the load alone. Jacob builds sustainable rhythms so productivity lasts beyond a short sprint.

Wins and sticking points

→Best student vibe: As soon as priorities are clear, they execute. Clarity plus bias to action equals rapid compounding progress.

→Where people get stuck: Action items stall when the goal is fuzzy, fear is unspoken, or the step was the coach’s idea. The fix is co-created steps, a smaller first move, or revisiting the vision.

Practical takeaways you can use this week

→Co-create next actions. Ask, “What feels like the single next step you choose to take?” Let them say it, size it, and schedule it.

→Run a vision check. If progress is stalling, revisit the outcome. Ask, “What would make this direction a clear yes or a no?”

→Decide by subtraction. In confusion, eliminate two options this week. Fewer choices create momentum.

→Install a feedback loop. Use start, stop, continue with your client or team after key actions.

→Right-size the schedule. Build a realistic week that protects deep work and family time.

→Accountability cadence. Confirm who, what, when, how you will know it is done.

→Breath and reset. Jacob’s micro-ritual for overwhelm: slow down, breathe, talk to God.

→Adopt his mantra: be slow to hurry, be quick to execute. Set direction with care, then move.

Building a coaching business, Jacob’s way

→Pick your people. He niched to Christian entrepreneurs so messaging and programs speak directly to real pains.

→Go where they are. Most content and conversations happen on LinkedIn, where his audience already hangs out.

→Iterate the message. Test, learn, refine. He chose depth over chasing every possible segment or format.

Soapbox moment: Be slow to hurry, quick to execute. Take the pause to aim your efforts, then commit and move. Sprinting is useful, not permanent. Sustainable pace wins.

Connect with Jordan

Enjoyed this convo? Subscribe to The Coachability Code Podcast on YouTube and Spotify.

Thinking about writing a book and need a coach or ghostwriter who will keep you moving? Visit https://jmring.com/hire-jordan/ or email: jordan@jmring.com

In this episode, I sit down with Kevin Stark, Navy SEAL veteran turned leadership coach. Kevin shares how his journey from military service to personal and leadership development has shaped the way he helps leaders, executives, veterans, and teams live with more purpose and clarity.

Kevin’s work focuses on guiding clients to manage energy, self-awareness, and structure in life so they can be better leaders, parents, and humans.

We talk about:

• Quick Icebreakers:

  • Favorite books → Man’s Search for Meaning by Viktor Frankl, As a Man Thinketh by James Allen, How to Be Free by Epictetus, plus the Bible and the Bhagavad Gita • Favorite movies → The Last of the Mohicans, Dances with Wolves, The Goonies • Weird fact → He can immerse himself in any genre of music, from George Strait to Slayer to ’90s hip hop.

• His coaching style is authentic and adaptive. He resists over-niching, choosing instead to let his pulse and message attract the right people. His clients include executives, veterans, parents, and anyone seeking deeper alignment.

• Kevin’s best clients share humility, courage, and the willingness to fail and try again. His proudest moments come when capable people gain patience and self-awareness to cross the bridge from knowing → doing → being.

• One powerful story: a surgeon he coached found himself calmer and more focused during a high-stakes operation—down from a “10” stress level to a “6”—because of practices they worked on together.

• On tough clients: sometimes people show up excited but won’t do the work. Accountability matters, and clients must take steps themselves to not only measure their responsibility, but to improve it. He views coaching as true partnership between the people involved.

• He emphasizes accountability as one of the most underrated but crucial parts of coaching. But they have to commit to action.

• Soapbox: modern life has made us transactional and impatient. True growth requires slowing down, wrestling with challenges, and building patience. Wisdom is discovered within the struggle.

• How he grows his coaching business: Kevin leads with service and authenticity. His focus is deep, personal connections with a few clients and retreat participants each year, mixing veterans with business leaders to create powerful shared experiences.

🔗 Connect with Kevin: aretepath.com

🔗 Find him on LinkedIn: Kevin Stark