Connect with Jonathan Jordan
→LinkedIn: https://www.linkedin.com/in/jonathan-jordan-writer/
→Website: https://forwordwriting.com/

Jonathan Jordan is a professional writer, ghostwriter, and book coach who helps authors bring their ideas to life.

In this episode, we talk about how to find your story, lead with empathy, and keep your focus on the reader.

Jonathan shares how his background in social work shaped his coaching approach, why “books are for readers, not authors,” and how to handle competing feedback without losing your voice.

We also explore what it means to be truly coachable, how to scale your message after you niche down, and why publishing your book is actually the start of something much greater.

If you’re a coach, creative, or aspiring author, this conversation will help you rethink how you tell your story and who you’re really writing it for.

What this episode is about
→How empathy and humility create better coaching relationships
→What it means to be truly coachable as a writer
→The “niche up” concept for expanding your message
→Balancing creativity, feedback, and collaboration
→Handling difficult clients and protecting creative integrity
→Why books are for readers, not authors
→Turning tough feedback into growth
→Networking that actually builds your business
→Why publishing is only the start line
→How to lead with value and long-term trust

Who this helps
→Book coaches, editors, and ghostwriters
→Authors learning to navigate feedback and revision
→Coaches who want to bring more empathy into their work

Key takeaways
→Empathy always wins over ego.
→Books are written for readers, not authors.
→Feedback is not a threat, it’s a mirror.
→Trust the process and play the long game.
→Publishing a book is the beginning, not the end.
→Niche down to specialize, then niche up to scale.
→Networking isn’t selling, it’s connecting.
→Humility creates collaboration and better ideas.
→Your most coachable clients are your most successful ones.
→Clarity beats cleverness every time.

Quotables
→“Books are for readers, not authors.”
→“Sometimes the challenge is named Jonathan Jordan.”
→“Publishing isn’t the finish line, it’s the start line.”
→“You don’t need to sound smart to help someone.”
→“The best idea wins.”
→“Empathy has to lead before expertise.”

Practical tools and frameworks
→Use “niche up” to grow beyond your target reader
→Ask early who else is giving feedback on a project
→Apply the “coffee shop test” to check your tone
→Prime clients by saying, “Tell me what’s not working”
→Treat publishing as the start of marketing, not the end

Hosted by Jordan Ring
→https://jmring.com

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#BookCoaching #Ghostwriting #WritingTips #Storytelling #Coachability #Leadership #Creativity #Feedback #Empathy #SelfLeadership