Money.

For something that affects nearly every aspect of running a Tarot business, it's surprisingly difficult to talk about.

Tarot readers can spend hours discussing intuition, symbolism, spirituality, and personal transformation. But mention pricing, income, profit, or financial goals, and suddenly the conversation gets a lot more uncomfortable.

In this episode of The Business of Tarot, I sit down with Tarot author, educator, and creator Jaymi Elford for an honest conversation about money, sustainability, and what it really means to build a career in Tarot.

Together, we explore why money remains such a complex topic within spiritual communities, the beliefs and assumptions many readers carry about charging for their work, and the realities of creating a business that supports both financial stability and personal freedom.

From pricing and self-worth to abundance thinking, financial planning, and long-term sustainability, this conversation goes beyond surface-level advice and dives into the deeper relationship Tarot professionals have with money.

In this episode, we discuss:

• Why money feels uncomfortable in Tarot spaces
• Common financial myths within the Tarot community
• Whether spiritual work should be free, affordable, or profitable
• What a sustainable Tarot business actually looks like
• The realities of making a living through Tarot
• Pricing, confidence, and self-worth
• Why readers often struggle to raise their rates
• The difference between abundance practices and financial planning
• Spiritual bypassing in business contexts
• Balancing intuition with practical decision-making
• Financial stability versus entrepreneurial freedom
• Defining success on your own terms

Whether you're just beginning to charge for readings, reevaluating your pricing, or questioning what a sustainable Tarot career actually looks like, this episode offers a grounded and refreshing perspective on the financial side of the profession.

Because building a Tarot business isn't just about reading cards.

It's also about learning how to have honest conversations about money.

And sometimes the most transformative thing a Tarot professional can do is stop treating money like a taboo subject—and start treating it like a tool.

Pull up a chair.

Let's make it weird.

About Jaymi Elford

Tarot is Jaymi Elford’s inner compass. She uses the cards as a tool to explore the world we live in and create meaning. Llewellyn Worldwide released her first book, Tarot Inspired Life, in 2019. She is the co-host of Cardslingers Coast to Coast with Melissa Cynova and Hilary Parry Haggerty. In 2022, she won 2 Judges' Choice CARTA awards for her work on the Heaven and Earth Tarot with Jack Sephiroth. Jaymi writes and produces innovative divination techniques in Portland, Oregon. Visit her at www.innercompasstarot.com.-------------

Connect with Stella and Queen of Glam Tarot:

• queenofglamtarot.com
• Book a Tarot reading: queenofglamtarot.com/tarot-readings

If you enjoyed The Business of Tarot, please subscribe, leave a review, and share this episode with a fellow Tarot reader who’s ready to get honest about money.

What if burnout isn't a time management problem?

What if it's a boundary problem?

In this solo episode of The Business of Tarot, I explore one of the most important—and often misunderstood—skills in building a sustainable Tarot business: boundaries.

Many Tarot readers begin their journey with a genuine desire to help others. But over time, that desire can lead to overextending, overgiving, undercharging, and ultimately burning out. The very qualities that make someone a compassionate reader can become the same qualities that leave them exhausted, resentful, and questioning whether they can continue.

In this candid conversation, I share lessons learned from years of reading professionally, building a business, working with clients, and navigating the realities of entrepreneurship. I explore why boundaries are not barriers to connection, but the structures that make meaningful, ethical service possible.

Together, we unpack the relationship between boundaries and self-worth, energy management, pricing, professionalism, and long-term sustainability. You'll discover why clear expectations create better client experiences, how healthy boundaries protect both reader and client, and why sustainability should be treated as a business strategy—not an afterthought.

In this episode, you'll learn:

• Why burnout often begins long before exhaustion shows up
• The difference between serving clients and saving clients
• How boundaries create trust, clarity, and professionalism
• Essential time, energy, and financial boundaries for Tarot readers
• Why people-pleasing can quietly undermine your business
• The connection between self-worth and pricing
• How resentment signals a missing boundary
• Practical ways to build a business that supports your life—not consumes it
• Why sustainability matters more than constant hustle

Whether you're a new reader just starting out or an experienced professional feeling stretched too thin, this episode is a reminder that success doesn't have to come at the expense of your well-being.

Because the goal isn't to build a business that demands everything from you.

The goal is to build a business that supports the life you're trying to create.

And sometimes the most loving thing you can say—to yourself, your clients, and your business—is a clear and confident no.

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Connect with Stella and Queen of Glam Tarot:

• queenofglamtarot.com
• Book a Tarot reading: queenofglamtarot.com/tarot-readings

If you enjoyed The Business of Tarot, please subscribe, leave a review, and share this episode with a fellow Tarot reader who needs a reminder that boundaries are part of the work.

What if the biggest thing standing between you and a thriving Tarot business isn't your reading skills—it's your willingness to be seen?

In this episode of The Business of Tarot, I sit down with author, intuitive Tarot reader, media personality, and entrepreneur Cardsy B for an honest conversation about visibility, confidence, and what it really takes to build a professional Tarot practice.

Many aspiring Tarot readers spend years studying the cards, taking classes, and deepening their craft. But when the question shifts from "Can I read Tarot?" to "Can I build a business doing this?" an entirely different set of skills comes into focus.

Together, we explore the realities of becoming visible as a Tarot professional, the misconceptions many readers have about attracting clients, and why talent alone isn't enough to build a sustainable practice. We also discuss the difference between spiritual readiness and business readiness, navigating the fear of self-promotion, and what sustainable growth really looks like.

In this episode, we discuss:

• Common misconceptions about visibility and marketing
• Why clients don't magically appear—even if you're a great reader
• The realities of running a Tarot business
• Skills that matter beyond reading the cards
• Readiness, pricing, and professional confidence
• The relationship between visibility and income
• Social media myths and other ways to grow your audience
• Managing fear, self-doubt, and public perception
• What sustainable growth really looks like
• Practical advice for new Tarot professionals

Whether you're preparing to charge for readings for the first time, building your online presence, or wondering why your Tarot business isn't growing as quickly as you'd hoped, this conversation offers practical advice and encouraging reminders that success begins with showing up consistently.

Because people can't book a reader they've never found.

Sometimes the most important step in building a Tarot business is simply allowing yourself to be seen.

About Cardsy B

Cardsy B is an author, intuitive Tarot reader, media personality, and entrepreneur who helps people build confidence in themselves and their spiritual practice. Through her teaching, readings, and media presence, she encourages others to embrace their gifts while creating businesses rooted in authenticity and purpose.

Learn more about Cardsy B at cardsyb.com.

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Connect with Stella and Queen of Glam Tarot:

• queenofglamtarot.com
• Book a Tarot reading: queenofglamtarot.com/tarot-readings

If you enjoyed this episode, be sure to follow The Business of Tarot, leave a review, and share it with a fellow Tarot reader who's ready to step into the spotlight.

Halfway through the first season of The Business of Tarot, I realized something unexpected:

These conversations aren't just changing how I think about business—they're changing how I think about myself.

In this special reflection episode, I share the biggest lessons I've taken away from my conversations with Theresa Reed, Rachel White, Kristine Gorman, and the incredible guests featured so far this season. More importantly, I talk about what happened when I stopped simply listening to their advice and started putting it into practice.

From enrolling in a Business Administration degree program to increasing my visibility at events and working through the exercises in The Business of Woo, I've discovered that growth doesn't come from collecting information—it comes from taking action.

Perhaps the biggest lesson of all is this:

Not every season is for expansion. Some seasons are for cultivation.

As I continue building Queen of Glam Tarot, writing books, launching this podcast, and growing my career, I've realized that sometimes the most powerful move isn't chasing the next opportunity—it's going deeper into the opportunities already in front of you.

In this episode, we explore:

• Why investing in yourself is always worthwhile
• The real impact of visibility
• The difference between learning and implementing
• How this podcast is already transforming my business
• Why growth and movement aren't always the same thing
• The unexpected personal lessons hidden inside business advice

If you've ever wondered whether you're doing enough, growing fast enough, or heading in the right direction, this conversation is for you.

Because sometimes the next level isn't somewhere else.

Sometimes it's right where you are.

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Connect with Stella and Queen of Glam Tarot:

• queenofglamtarot.com
• Book a Tarot reading: queenofglamtarot.com/tarot-readings

If you've enjoyed The Business of Tarot, be sure to follow the podcast, leave a review, and share this episode with a fellow Tarot reader or creative entrepreneur. Your support helps more people discover that building a meaningful Tarot business is possible.

What does it mean to be a Tarot Creative?

Tarot has never been limited to the reading table. For some of us, Tarot becomes a creative language—a way to write, teach, make art, build community, create content, develop new ideas, and ultimately build a career around something we love.

In this episode of The Business of Tarot, Stella Boheme sits down with Tarot professional and creative powerhouse Kristine Gorman to explore what it means to build a life and career as a Tarot Creative.

Because while “Tarot reader” may be the title we recognize most easily, the modern Tarot professional can wear a lot of hats. Reader. Teacher. Writer. Artist. Podcaster. Content creator. Deck creator. Coach. Entrepreneur. Community builder. And sometimes all of those things at once.

Kristine brings a unique perspective to that intersection of Tarot and creativity, and together, Stella and Kristine explore what happens when we stop asking, “How do I become a Tarot reader?” and start asking, “What can I create with Tarot?”

This conversation gets into the messy, exciting, and sometimes intimidating reality of building a creative career around Tarot. How do you identify your particular creative gifts? How do you know which ideas are worth pursuing? What happens when your creativity generates more ideas than you have time to execute? And how do you build a business without squeezing the creativity out of the thing you love?

They also talk about the importance of allowing your Tarot practice to evolve. Your first business model may not be your forever business model. The audience you begin with may not be the audience you ultimately serve. The way you work with Tarot can change as you grow—and that evolution isn't necessarily a sign that you're doing something wrong. It may be the clearest evidence that you're doing something right.

For Tarot professionals who have ever felt like they don't fit neatly into the traditional definition of a Tarot reader, this episode is an invitation to rethink what's possible.

You don't have to choose between being a creative person and being a businessperson.

You can build a business from your creativity.

And perhaps most importantly, you don't have to wait for someone else to give you permission to call yourself a Tarot Creative.

In this episode, we explore:

✨ What it really means to be a Tarot Creative
✨ Moving beyond the traditional Tarot reader business model
✨ Turning creative ideas into sustainable offerings
✨ Balancing creativity, business, and the realities of making a living
✨ Finding your unique voice and creative niche
✨ Allowing your Tarot career to evolve over time
✨ The challenges of having too many creative ideas
✨ Building an audience around your authentic creative expression
✨ Knowing when to follow a creative impulse—and when to let an idea go
✨ Why experimentation is such an important part of a creative business
✨ Creating work that feels meaningful while still making money

Whether you're a professional reader, educator, artist, writer, content creator, deck creator, or simply someone wondering whether there's a place for your creative gifts within the Tarot industry, this conversation is for you.

Because the future of Tarot isn't just about more readers.

It's about what we create.

The Business of Tarot is a podcast about the people, ideas, money, creativity, and business behind the Tarot industry. Hosted by Stella Boheme, each episode goes behind the cards to explore what it actually takes to build a sustainable, meaningful, and successful career with Tarot.

Pull up a chair. The cards are on the table—and we're talking business.

What can being a drag queen teach you about running a Tarot business?

As it turns out… a LOT.

In this first solo episode of The Business of Tarot, Stella Boheme explores the unexpected business lessons she's learned from more than a decade of performing, creating a persona, building an audience, and stepping into the spotlight—and how those lessons have shaped the way she runs Queen of Glam Tarot.

Drag and Tarot may seem like very different worlds, but underneath the wigs, cards, makeup, and sequins are some surprisingly similar questions:

Who are you? What do you want to be known for? Who is your audience? And are you willing to be seen?

Stella talks about branding, visibility, creating an experience instead of simply offering a service, finding your niche, embracing your personality, and learning to be memorable rather than trying to appeal to everyone.

Most importantly, she explores what happens when you stop hiding the most interesting parts of yourself from your business—and start recognizing those parts as your greatest brand assets.

Because maybe the thing that makes your business different isn't something you need to smooth out.

Maybe that's the brand.

🎭 Drag & branding
👑 Personality as a business asset
📣 Visibility & marketing
✨ Creating an experience
🎯 Finding your niche
🔥 Learning to be seen
💰 Treating creative work like a business

Welcome to The Business of Tarot—where we go behind the cards to talk about the people, creativity, money, marketing, and business of building a career in Tarot.

Now… cue the music. It's time to take the stage.

🔮 Explore Queen of Glam Tarot:
queenofglamtarot.com

📖 Read Read Like a Queen: Real-Life Insights to SLAY Your Tarot Practice
https://a.co/d/09nzFuTx

✨ Book a Tarot Reading with Stella:
https://www.queenofglamtarot.com/tarot-readings

WORK WITH STELLA

If you've ever wondered whether you could turn your love of Tarot into a side business, professional practice, or even a full-time career, you've probably asked yourself one very important question:

Where the heck do I start?

In this episode of The Business of Tarot, I'm joined by Rachel White—founder of TOTEM Readings, creator of the TOTEM Tarot Deck and TOTEM Flower Essence Deck, author of The Business of Woo, and host of The Skeptical Shaman podcast.

Together, we explore what the beginning of a spiritual business really looks like—not the polished success stories you see years later, but the messy, uncertain, and exciting first steps that every entrepreneur faces.

In this episode, we discuss:

• Finding your first clients
• Building confidence before you feel ready
• Becoming visible and growing your audience
• Charging for your work with confidence
• The difference between intuition and avoidance
• Limiting beliefs that keep aspiring readers stuck
• Perfectionism, comparison, momentum, and burnout

Whether you're dreaming about reading professionally or already laying the foundation for your Tarot business, Rachel offers practical wisdom, honest encouragement, and actionable advice for taking that next step.

Because building a business rarely comes down to one dramatic leap of faith. More often, it's a series of small, intentional decisions made consistently over time.

If you've been waiting for a sign to begin, this episode might just be it.

About Rachel White

Rachel White is the founder of TOTEM Readings, creator of the TOTEM Tarot Deck and TOTEM Flower Essence Deck, author of The Business of Woo, and host of The Skeptical Shaman podcast. Through her work, she helps spiritual entrepreneurs build authentic, sustainable businesses while staying true to their intuition and values.

Learn more about Rachel at totemreadings.com.

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Connect with Stella and Queen of Glam Tarot:• queenofglamtarot.com
• Book a Tarot reading: queenofglamtarot.com/tarot-readings

If you enjoyed this episode, be sure to follow The Business of Tarot, leave a review, and share it with a fellow Tarot reader who's ready to turn their passion into a profession.

What if Tarot isn't just something you love doing?

What if it could actually be your career?

In the premiere episode of The Business of Tarot, Stella Boheme sits down with Theresa Reed, aka The Tarot Lady, for a candid conversation about one of the biggest questions facing anyone who wants to turn Tarot into a profession:

Can you really make a living doing this?

Theresa Reed has spent more than 40 years proving that the answer is yes. She's built a thriving Tarot and astrology business, authored more than nine books, created Tarot decks, taught generations of students, and continually evolved her career across writing, teaching, media, and creative work.

But The Business of Tarot isn't interested in the highlight reel.

Stella and Theresa get real about what it takes to treat Tarot as a profession: building a sustainable business, finding your voice, creating an audience, developing multiple revenue streams, adapting to change, and understanding that being a great Tarot reader is only one part of building a successful Tarot career.

They explore the evolution of the Tarot industry, the importance of visibility and niche, the role of websites, content and social media, expanding beyond one-on-one readings, and knowing when it's time to pivot or reinvent your business.

With four decades of experience, Theresa has watched the Tarot landscape transform from the pre-social-media era into today's digital world. Her practical, no-nonsense approach offers a valuable reminder: longevity isn't about doing things the same way forever. It's about staying curious, adapting, and continuing to grow.

Because there is a persistent idea that Tarot professionals should somehow be grateful just to be paid for their work.

This episode challenges that idea.

Your Tarot practice is a business. Your time has value. Your expertise has value. Your creativity has value.

And if you want Tarot to become your livelihood, you have to be willing to think like a business owner—not just a reader.

In this episode, Stella and Theresa explore:

🔮 What it really means to make Tarot a career
💰 Moving from “side hustle” to sustainable profession
📈 How the Tarot business landscape has changed
🎯 Finding your niche and developing your unique voice
📣 Building an audience and becoming visible
💻 Websites, content, newsletters, and social media
📚 Expanding beyond one-on-one readings
🔄 Knowing when it's time to pivot or reinvent
🧭 Why longevity requires adaptability
🚫 Common business mistakes aspiring Tarot professionals should avoid
✨ The liberating truth about treating Tarot like a real career

Whether you're already a professional Tarot reader, building a side hustle, or wondering whether it's possible to make a living doing something as unconventional as Tarot, this conversation is an invitation to take the possibility seriously.

Because Tarot isn't just a passion.

It can be a profession.

And yes—really.

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Theresa Reed, aka The Tarot Lady, has been a Tarot reader and astrologer for more than 40 years. She picked up her first deck at 15 and has been Tarot-obsessed ever since. She's the author of more than nine bestselling and award-winning books, including The Tarot Coloring Book, Astrology for Real Life, and The Cards You're Dealt. Her books have been published in multiple languages, with several receiving Gold Awards at the COVR Visionary Awards.

Theresa is also the creator of three Tarot decks—Tarot for Kids, The Uncommon Tarot, and Tarot Affirmations—and a featured writer for The Old Farmer's Almanac.

Learn more about Theresa at thetarotlady.com.