The Business of Being a Tarot Creator with Kristine Gorman
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What does it mean to be a Tarot Creative?
Tarot has never been limited to the reading table. For some of us, Tarot becomes a creative language—a way to write, teach, make art, build community, create content, develop new ideas, and ultimately build a career around something we love.
In this episode of The Business of Tarot, Stella Boheme sits down with Tarot professional and creative powerhouse Kristine Gorman to explore what it means to build a life and career as a Tarot Creative.
Because while “Tarot reader” may be the title we recognize most easily, the modern Tarot professional can wear a lot of hats. Reader. Teacher. Writer. Artist. Podcaster. Content creator. Deck creator. Coach. Entrepreneur. Community builder. And sometimes all of those things at once.
Kristine brings a unique perspective to that intersection of Tarot and creativity, and together, Stella and Kristine explore what happens when we stop asking, “How do I become a Tarot reader?” and start asking, “What can I create with Tarot?”
This conversation gets into the messy, exciting, and sometimes intimidating reality of building a creative career around Tarot. How do you identify your particular creative gifts? How do you know which ideas are worth pursuing? What happens when your creativity generates more ideas than you have time to execute? And how do you build a business without squeezing the creativity out of the thing you love?
They also talk about the importance of allowing your Tarot practice to evolve. Your first business model may not be your forever business model. The audience you begin with may not be the audience you ultimately serve. The way you work with Tarot can change as you grow—and that evolution isn't necessarily a sign that you're doing something wrong. It may be the clearest evidence that you're doing something right.
For Tarot professionals who have ever felt like they don't fit neatly into the traditional definition of a Tarot reader, this episode is an invitation to rethink what's possible.
You don't have to choose between being a creative person and being a businessperson.
You can build a business from your creativity.
And perhaps most importantly, you don't have to wait for someone else to give you permission to call yourself a Tarot Creative.
In this episode, we explore:
✨ What it really means to be a Tarot Creative
✨ Moving beyond the traditional Tarot reader business model
✨ Turning creative ideas into sustainable offerings
✨ Balancing creativity, business, and the realities of making a living
✨ Finding your unique voice and creative niche
✨ Allowing your Tarot career to evolve over time
✨ The challenges of having too many creative ideas
✨ Building an audience around your authentic creative expression
✨ Knowing when to follow a creative impulse—and when to let an idea go
✨ Why experimentation is such an important part of a creative business
✨ Creating work that feels meaningful while still making money
Whether you're a professional reader, educator, artist, writer, content creator, deck creator, or simply someone wondering whether there's a place for your creative gifts within the Tarot industry, this conversation is for you.
Because the future of Tarot isn't just about more readers.
It's about what we create.
The Business of Tarot is a podcast about the people, ideas, money, creativity, and business behind the Tarot industry. Hosted by Stella Boheme, each episode goes behind the cards to explore what it actually takes to build a sustainable, meaningful, and successful career with Tarot.
Pull up a chair. The cards are on the table—and we're talking business.