What if Tarot isn't just something you love doing?

What if it could actually be your career?

In the premiere episode of The Business of Tarot, Stella Boheme sits down with Theresa Reed, aka The Tarot Lady, for a candid conversation about one of the biggest questions facing anyone who wants to turn Tarot into a profession:

Can you really make a living doing this?

Theresa Reed has spent more than 40 years proving that the answer is yes. She's built a thriving Tarot and astrology business, authored more than nine books, created Tarot decks, taught generations of students, and continually evolved her career across writing, teaching, media, and creative work.

But The Business of Tarot isn't interested in the highlight reel.

Stella and Theresa get real about what it takes to treat Tarot as a profession: building a sustainable business, finding your voice, creating an audience, developing multiple revenue streams, adapting to change, and understanding that being a great Tarot reader is only one part of building a successful Tarot career.

They explore the evolution of the Tarot industry, the importance of visibility and niche, the role of websites, content and social media, expanding beyond one-on-one readings, and knowing when it's time to pivot or reinvent your business.

With four decades of experience, Theresa has watched the Tarot landscape transform from the pre-social-media era into today's digital world. Her practical, no-nonsense approach offers a valuable reminder: longevity isn't about doing things the same way forever. It's about staying curious, adapting, and continuing to grow.

Because there is a persistent idea that Tarot professionals should somehow be grateful just to be paid for their work.

This episode challenges that idea.

Your Tarot practice is a business. Your time has value. Your expertise has value. Your creativity has value.

And if you want Tarot to become your livelihood, you have to be willing to think like a business owner—not just a reader.

In this episode, Stella and Theresa explore:

🔮 What it really means to make Tarot a career
💰 Moving from “side hustle” to sustainable profession
📈 How the Tarot business landscape has changed
🎯 Finding your niche and developing your unique voice
📣 Building an audience and becoming visible
💻 Websites, content, newsletters, and social media
📚 Expanding beyond one-on-one readings
🔄 Knowing when it's time to pivot or reinvent
🧭 Why longevity requires adaptability
🚫 Common business mistakes aspiring Tarot professionals should avoid
✨ The liberating truth about treating Tarot like a real career

Whether you're already a professional Tarot reader, building a side hustle, or wondering whether it's possible to make a living doing something as unconventional as Tarot, this conversation is an invitation to take the possibility seriously.

Because Tarot isn't just a passion.

It can be a profession.

And yes—really.

-----------------

Theresa Reed, aka The Tarot Lady, has been a Tarot reader and astrologer for more than 40 years. She picked up her first deck at 15 and has been Tarot-obsessed ever since. She's the author of more than nine bestselling and award-winning books, including The Tarot Coloring Book, Astrology for Real Life, and The Cards You're Dealt. Her books have been published in multiple languages, with several receiving Gold Awards at the COVR Visionary Awards.

Theresa is also the creator of three Tarot decks—Tarot for Kids, The Uncommon Tarot, and Tarot Affirmations—and a featured writer for The Old Farmer's Almanac.

Learn more about Theresa at thetarotlady.com.