If you've ever wondered whether you could turn your love of Tarot into a side business, professional practice, or even a full-time career, you've probably asked yourself one very important question:

Where the heck do I start?

In this episode of The Business of Tarot, I'm joined by Rachel White—founder of TOTEM Readings, creator of the TOTEM Tarot Deck and TOTEM Flower Essence Deck, author of The Business of Woo, and host of The Skeptical Shaman podcast.

Together, we explore what the beginning of a spiritual business really looks like—not the polished success stories you see years later, but the messy, uncertain, and exciting first steps that every entrepreneur faces.

In this episode, we discuss:

• Finding your first clients
• Building confidence before you feel ready
• Becoming visible and growing your audience
• Charging for your work with confidence
• The difference between intuition and avoidance
• Limiting beliefs that keep aspiring readers stuck
• Perfectionism, comparison, momentum, and burnout

Whether you're dreaming about reading professionally or already laying the foundation for your Tarot business, Rachel offers practical wisdom, honest encouragement, and actionable advice for taking that next step.

Because building a business rarely comes down to one dramatic leap of faith. More often, it's a series of small, intentional decisions made consistently over time.

If you've been waiting for a sign to begin, this episode might just be it.

About Rachel White

Rachel White is the founder of TOTEM Readings, creator of the TOTEM Tarot Deck and TOTEM Flower Essence Deck, author of The Business of Woo, and host of The Skeptical Shaman podcast. Through her work, she helps spiritual entrepreneurs build authentic, sustainable businesses while staying true to their intuition and values.

Learn more about Rachel at totemreadings.com.

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Connect with Stella and Queen of Glam Tarot:• queenofglamtarot.com
• Book a Tarot reading: queenofglamtarot.com/tarot-readings

If you enjoyed this episode, be sure to follow The Business of Tarot, leave a review, and share it with a fellow Tarot reader who's ready to turn their passion into a profession.

What if Tarot isn't just something you love doing?

What if it could actually be your career?

In the premiere episode of The Business of Tarot, Stella Boheme sits down with Theresa Reed, aka The Tarot Lady, for a candid conversation about one of the biggest questions facing anyone who wants to turn Tarot into a profession:

Can you really make a living doing this?

Theresa Reed has spent more than 40 years proving that the answer is yes. She's built a thriving Tarot and astrology business, authored more than nine books, created Tarot decks, taught generations of students, and continually evolved her career across writing, teaching, media, and creative work.

But The Business of Tarot isn't interested in the highlight reel.

Stella and Theresa get real about what it takes to treat Tarot as a profession: building a sustainable business, finding your voice, creating an audience, developing multiple revenue streams, adapting to change, and understanding that being a great Tarot reader is only one part of building a successful Tarot career.

They explore the evolution of the Tarot industry, the importance of visibility and niche, the role of websites, content and social media, expanding beyond one-on-one readings, and knowing when it's time to pivot or reinvent your business.

With four decades of experience, Theresa has watched the Tarot landscape transform from the pre-social-media era into today's digital world. Her practical, no-nonsense approach offers a valuable reminder: longevity isn't about doing things the same way forever. It's about staying curious, adapting, and continuing to grow.

Because there is a persistent idea that Tarot professionals should somehow be grateful just to be paid for their work.

This episode challenges that idea.

Your Tarot practice is a business. Your time has value. Your expertise has value. Your creativity has value.

And if you want Tarot to become your livelihood, you have to be willing to think like a business owner—not just a reader.

In this episode, Stella and Theresa explore:

🔮 What it really means to make Tarot a career
💰 Moving from “side hustle” to sustainable profession
📈 How the Tarot business landscape has changed
🎯 Finding your niche and developing your unique voice
📣 Building an audience and becoming visible
💻 Websites, content, newsletters, and social media
📚 Expanding beyond one-on-one readings
🔄 Knowing when it's time to pivot or reinvent
🧭 Why longevity requires adaptability
🚫 Common business mistakes aspiring Tarot professionals should avoid
✨ The liberating truth about treating Tarot like a real career

Whether you're already a professional Tarot reader, building a side hustle, or wondering whether it's possible to make a living doing something as unconventional as Tarot, this conversation is an invitation to take the possibility seriously.

Because Tarot isn't just a passion.

It can be a profession.

And yes—really.

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Theresa Reed, aka The Tarot Lady, has been a Tarot reader and astrologer for more than 40 years. She picked up her first deck at 15 and has been Tarot-obsessed ever since. She's the author of more than nine bestselling and award-winning books, including The Tarot Coloring Book, Astrology for Real Life, and The Cards You're Dealt. Her books have been published in multiple languages, with several receiving Gold Awards at the COVR Visionary Awards.

Theresa is also the creator of three Tarot decks—Tarot for Kids, The Uncommon Tarot, and Tarot Affirmations—and a featured writer for The Old Farmer's Almanac.

Learn more about Theresa at thetarotlady.com.

Welcome to the Business of Tarot Podcast where we explore what it means to run a business in today's economy. I am your host Stella Boheme, Tarot Reader, Coach, Mentor, Author of Read Like a Queen: Real-Life Insights to SLAY Your Tarot Practice published through RedFeather, and owner of Queen of Glam Tarot, LLC. Join me as I chat with several Tarot Entrepreneurs and learn about running a Tarot business.

Be sure to like and subscribe to receive a notification when new episodes air!

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Stella's Website: https://www.queenofglamtarot.com/

Purchase Read Like a Queen: https://a.co/d/02MKZ1Uc