Need to identify your episodes generating the most pipeline? Try this: https://bnce.link/8JOy5xZf
–
Grant Fuellenbach has turned his B2B podcast into a legit lead engine, and he’s done it solo.
In this episode, we break down:
→ how Beyond the Bid now generates 12 leads per month
→ why he shifted from solo episodes to interviews
→ the systems he put in place to run the entire show on his own
→ how the podcast evolved from “just a content idea” into a predictable growth channel
We also touch on his background in the construction industry, especially how he builds and scales sales teams, and how this decate of experience shapes the way he approaches conversations, content, and demand generation.
Timestamps:
00:00 Introduction
00:57 Why Launching a B2B Podcast
02:21 Building and Scaling Sales Teams in the Construction Industry
10:52 Genesis of His Podcast & Lead Generation
22:41 His Process to Run the Podcast Alone
26:56 Where He's Going With His Podcast
Listen to Grant’s podcast:
https://bnce.link/wIa1XxaK
Learn more about Grant's work on his website:
https://bnce.link/2RzeXDEL
Connect with Grant on LinkedIn:
https://bnce.link/8xZ1t10G
Connect with me on LinkedIn:
https://bnce.link/9rxpSGks
And if you need to identify which of your social posts generate podcast downloads and which of your episodes generate leads, try this: https://bnce.link/8JOy5xZf

Your website gets traffic but doesn't convert? Check Jeffro's checklist: https://bnce.link/w1pqDLxY

Jeffro is on a mission to rid the world of terrible websites.

In this episode, we dive into:

→ how his podcast became a networking and growth engine

→ how he turns conversations into clients and measures the ROI of his show

→ what post-production and distribution actually look like when done right

→ why LinkedIn is still his favourite channel for podcast reach

We also unpack Jeffro’s mission on websites, from clarity and messaging to conversion strategy, and why a clean, well-structured site will always beat flashy design.

00:00 Trailer

00:48 The Importance of Clarity for Your Website

01:59 Risks of DIY vs. Hiring an Agency

05:28 How to Increase Conversions for Your Website

10:27 Homepage vs. Landing Page

11:55 Genesis of the Digital Dominance Podcast

14:30 Measuring the ROI of Your Podcast

19:27 Podcasting Post Production

23:04 Podcasting Distribution on LinkedIn

25:07 The Future of Digital Dominance

26:45 Hot Take on LinkedIn

Listen to Jeffro’s podcast:

https://bnce.link/W96NeowT

Learn more about Jeffro's work on his website:

https://bnce.link/o8zNRyNT

Connect with Jeffro on LinkedIn:

https://bnce.link/qInnTdrT

Connect with me on LinkedIn:

https://bnce.link/rKRF0lOD

And if your website gets traffic but doesn't visitors into leads, check Jeffro's checklist at https://bnce.link/w1pqDLxY

Want your custom action plan to build your podcast lead gen system for free? Book your intro call here: https://bnce.link/U5yniKIj

Not enough people in sales roles see themselves as creatives.

That's why Brad Eather's mission is to challenge this idea.

In this episode, we dive into:

→ how creativity shapes his approach to sales

→ why networking isn’t about collecting contacts

→ how his podcast turned casual chats into a digital sales course

→ the workflow behind running a show that grows at his own pace

We also talk about what keeps him inspired as a creator and what’s next for his business and podcast.

Timestamps:

00:00 Trailer

00:57 The Genesis of Brad’s Podcasting Journey

02:54 Creative Approach to Sales and Communication

10:14 How Conversations Turned Into an Offer

15:07 Podcasting Process: From Invites to Distribution

23:22 Networking Naturally: Building Relationships Through Conversations

27:17 Reflections on Podcasting and Future Aspirations

Listen to the conversation on happiness that Brad had with Declan Edwards:

https://bnce.link/JXuRACIR

Discover Brad’s Sellings Creative podcast:

https://bnce.link/naZnqglS

Learn more about Brad's work on his website:

https://bnce.link/JMFWW7xF

Connect with Brad on LinkedIn:

https://bnce.link/6hLMtXx1

Connect with me on LinkedIn:

https://bnce.link/KQa9lpzD

And if you want your custom action plan to build your podcast lead gen system for free? Book your intro call here: https://bnce.link/U5yniKIj

Get the Listener-to-Lead mini playbook: https://bnce.link/R0LDuqyI

Gabe Marusca didn’t just escape burnout.

He built a business model that gave him freedom.

In this episode, we break down:

→ why most people get productisation wrong

→ the exact steps Gabe uses to attract better clients

→ how to use podcasting as a trust and authority engine

→ what a nomadic lifestyle teaches you about running a business

We also get into his hot takes on LinkedIn and why connection beats content every time.

Timestamps:

00:00 Trailer

00:44 From Burnout to Clarity

03:37 Identifying Patterns and Productising Services

07:26 The Misconceptions of $1M/year Productisation

11:10 The Step-by-Step Process to Better Clients

18:06 Marketing and Building Authority

24:52 The Genesis of His Podcast

30:59 Why He Launched His Podcast Without Video

32:33 How His Podcast Became A Lead Gen Machine

36:05 Future Aspirations and Nomadic Life

39:52 Hot Take on LinkedIn

Use Gabe’s personalised guide to find your premium clients:

https://bnce.link/X8JIBdQv

Discover Gabe’s podcast Authority in the Wild:

https://bnce.link/RB8QwgMu

Discover Gabe’s website:

https://bnce.link/vKS19EYR

Connect with Gabe on LinkedIn:

https://bnce.link/140cMlFZ

Connect with me on LinkedIn:

https://bnce.link/wtTDro4L

Get the Listener-to-Lead mini playbook: https://bnce.link/R0LDuqyI

Get Craig's playbook to start building your acquisition system today:

https://bnce.link/DozfETOY

In today's episode, I sit down with growth strategist Craig Herd to discuss the challenges faced by consultancy founders, particularly the 'founder trap' where initial success limits further growth.

Craig stresses on the importance of systemisation in scaling businesses beyond the £500k/year mark and managing the emotional rollercoaster when the revenue flutuates.

We also cover the psychological barriers that prevent founders from delegating and scaling effectively, as well as the tendency of underusing LinkedIn for lead generation.

Finally, Craig provides insights on identifying ideal clients to create a more predictable business pipeline through building a targeted lead list, understanding the role of LinkedIn in client acquisition, and so much more.

Finally, we talk about the value of podcasts as a networking tool and share strategies for maximising content to drive growth.

Chapters:

00:00 Introduction to Today's Episode

00:30 The Founder Trap: Understanding Growth Limitations

03:08 Systemisation: The Key to Scaling Beyond £500k/year

05:45 The Roller Coaster of Consultancy: Managing Revenue Fluctuations

08:56 Psychology of the Founder: Breaking Free from Limitations

11:50 Leveraging LinkedIn: Common Mistakes and Best Practices

14:53 Identifying Your Ideal Client: Craig's Strategic Approach

23:53 Building Your Forever Leads List

30:58 Understanding LinkedIn's Role in Client Acquisition

36:38 The Importance of Fundamentals in Business Growth

38:05 Leveraging Podcasts for Networking and Growth

48:06 Maximising Content for Immediate Impact

Connect with Craig Herd on Linkedin:

https://bnce.link/MwFSotWo

Check out Craig's Consultancy Growth Podcast:

https://bnce.link/1EnQzw8f

Connect with me on LinkedIn:

https://bnce.link/qUXymbCb

Get the Listener-to-Lead mini playbook:

https://bnce.link/g8EtrUkS

Get a breakdown of John’s process for free here:

https://bnce.link/Ckn2VciU

In this conversation, I chat with John Watson on the importance of networking and building genuine relationships. For him, networking means creating meaningful connections, not swapping business cards. We also dive into how introverts can leverage their strengths in networking, common myths, and so much more.

00:00 The Power of Networking Mindset

02:47 Building Relationships in Networking

05:49 Networking for Introverts

08:53 Overcoming Networking Myths

11:59 Effective Networking Strategies

14:59 The Importance of Listening

18:04 Building Relationships Online

20:58 Real-Life Networking Success Stories

24:07 The Right Place Podcast Journey

27:00 Final Thoughts on Networking

Connect with John on LinkedIn:

https://bnce.link/YgZzpxj6

Connect with John on his website:

https://bnce.link/fcZVRQfC

Checkout John's podcast on YouTube:

https://bnce.link/OZTDLutH

Connect with me on LinkedIn:

https://bnce.link/SlSFUOPc

Get the Listener-to-Lead mini playbook:

https://bnce.link/2r0u8TZR

Get a breakdown of Beatrice’s process for free here:

https://bnce.link/QQ3tmtfn

Beatrice Gutknecht doesn’t just dislike rebrands. She’s on a mission to stop them.

So I invited her to break down:

⤷ why rebranding often goes wrong

⤷ how to keep the core of a brand intact

⤷ what Twitter, Jaguar, and PrettyLittleThing got wrong

⤷ what to do instead if you want your loyal clients to actually care

We also talked about brand positioning, why going slow can be smart, and how your content plays a bigger role than you think.

Beatrice shares her take on podcasting too, including what she’s learned from building her show.

Timestamps:

00:00 Trailer

00:30 The Rebranding Debate

06:33 Case Studies: Twitter, Jaguar, and PrettyLittleThing

13:11 Strategies for Successful Brand Positioning

21:19 Figuring Out what Your Brand Actually Needs

24:26 Building a Strong Brand: Proven Steps

38:30 The Role of Content in Branding

47:29 One Takeaway

Connect with Beatrice on LinkedIn:

https://bnce.link/ZoX0x4LK

Connect with Beatrice on Instagram:

https://bnce.link/b8tHGcoI

Checkout Beatrice's podcast on YouTube:

https://bnce.link/aq6nNlOl

Connect with me on LinkedIn:

https://bnce.link/d9ys09ni

Get the Listener-to-Lead mini playbook: https://bnce.link/utHmu2uF