Get Craig's playbook to start building your acquisition system today:
https://b2bpodcasters.kit.com/3dac975744

In today's episode, I sit down with growth strategist Craig Herd to discuss the challenges faced by consultancy founders, particularly the 'founder trap' where initial success limits further growth.

Craig stresses on the importance of systemisation in scaling businesses beyond the £500k/year mark and managing the emotional rollercoaster when the revenue flutuates.

We also cover the psychological barriers that prevent founders from delegating and scaling effectively, as well as the tendency of underusing LinkedIn for lead generation.

Finally, Craig provides insights on identifying ideal clients to create a more predictable business pipeline through building a targeted lead list, understanding the role of LinkedIn in client acquisition, and so much more.

Finally, we talk about the value of podcasts as a networking tool and share strategies for maximising content to drive growth.


Chapters:
00:00 Introduction to Today's Episode
00:30 The Founder Trap: Understanding Growth Limitations
03:08 Systemisation: The Key to Scaling Beyond £500k/year
05:45 The Roller Coaster of Consultancy: Managing Revenue Fluctuations
08:56 Psychology of the Founder: Breaking Free from Limitations
11:50 Leveraging LinkedIn: Common Mistakes and Best Practices
14:53 Identifying Your Ideal Client: Craig's Strategic Approach
23:53 Building Your Forever Leads List
30:58 Understanding LinkedIn's Role in Client Acquisition
36:38 The Importance of Fundamentals in Business Growth
38:05 Leveraging Podcasts for Networking and Growth
48:06 Maximizing Content for Immediate Impact


Connect with Craig Herd on Linkedin:
https://www.linkedin.com/in/craigherd

Check out Craig's Consultancy Growth Podcast:
https://www.buzzsprout.com/2445816

Connect with me on LinkedIn:
https://www.linkedin.com/in/loicjx/