How To Rebrand Without Losing Your Loyal Customers - Beatrice Gutknecht
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How To Rebrand Without Losing Your Loyal Customers - Beatrice Gutknecht
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Get a breakdown of Beatrice’s process for free here:
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Beatrice Gutknecht doesn’t just dislike rebrands. She’s on a mission to stop them.
So I invited her to break down:
⤷ why rebranding often goes wrong
⤷ how to keep the core of a brand intact
⤷ what Twitter, Jaguar, and PrettyLittleThing got wrong
⤷ what to do instead if you want your loyal clients to actually care
We also talked about brand positioning, why going slow can be smart, and how your content plays a bigger role than you think.
Beatrice shares her take on podcasting too, including what she’s learned from building her show.
Timestamps:
00:00 Trailer
00:30 The Rebranding Debate
06:33 Case Studies: Twitter, Jaguar, and PrettyLittleThing
13:11 Strategies for Successful Brand Positioning
21:19 Figuring Out what Your Brand Actually Needs
24:26 Building a Strong Brand: Proven Steps
38:30 The Role of Content in Branding
47:29 One Takeaway
Connect with Beatrice on LinkedIn:
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Checkout Beatrice's podcast on YouTube:
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Connect with me on LinkedIn:
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Get the Listener-to-Lead mini playbook: https://bnce.link/utHmu2uF