Series Sponsor: ATTAIN

Welcome to The AdTech Forum - In this series we discuss Outcomes.

Welcome to a new series of The AdTech Forum, this is Series 3, "Outcomes" sponsored by Attain.

In this episode, Jeremy Bloom and AdTechGod is joined by Alex Vinci, a seasoned expert in the commerce industry with a special focus on global commerce media at Publicis.

In this discussion, we dive into how brands can use online purchase data to gain actionable insights into consumer behavior and preferences, the strategies for integrating this data across marketing channels, and the importance of maintaining ethical standards and customer trust when handling sensitive information. Additionally, we explore the significance of omnichannel retail and how brands can use online purchase data to create seamless shopping experiences across both digital and physical platforms. Finally, we touch on emerging trends in commerce measurement driven by the increasing availability of data.

Series Sponsor: Cadent

Welcome to The AdTech Forum - It’s the final chapter of our 5-part series on all things “Supply”.

“It’s all about the viewer. At the end of the day, the advertiser is dependent upon the viewer and their behaviors.” - Jes Santoro

We were graced with Cadent’s EVP of Advanced TV + Video and industry vet - Jes Santoro who highlighted Cadent’s hot momentum within the CTV landscape. In this episode, Jes emphasizes the viewer's choice, the importance of data privacy and security in delivering personalized ad experiences across screens, and Cadent's overall momentum in the CTV SSP space.

Welcome to The AdTech Forum

Series Sponsor : Cadent

Episode 4 - Kyle Turner from Philo

Philo's Kyle Turner brings some fresh perspective on the importance of communication, transparency, and accountability among advertisers, publishers, and SSPs to tackle major challenges like fraud, supply quality, audience accuracy, and competitive separation.

Kyle talks with us about advocating for higher CPMs as incentives for pubs to maintain top-tier quality.

It was a great discussion, and really highlights the importance of collaboration on all sides of the house. So many intricacies to provide the viewer with quality targeted content.

Series Sponsor: Cadent

Katya Shkolnik joins us from Future Today. Katya’s wealth of experience in the programmatic ecosystem sheds light on how premium content providers stand-out in today’s competitive market.

In this episode, we dive into the evolving role of SSPs and how they help publishers optimize inventory monetization strategies while being stickier for audience engagement and involvement.

This is a “Forum” - come join our discussion! Please share, comment, and give us your two cents.

Welcome to The AdTech Forum

Series 2: Episode 2 of the The AdTech Forum Sponsored by Cadent

Episode 2 - Jarred Wilichinsky from Paramount.

Jarred Wilichinsky is the SVP, Ad operations at Paramount and brings an amazing perspective on the SSP space from the lens of an premium cross-screen provider.

In this episode, we talk through how brand safety, content distribution, and leveraging data and audience insights is crucial for optimization across platforms.

Jarred is an industry veteran, and his POV on the importance of streamlining relationships with SSPs and overall commitment to providing audiences with quality content and ad experienves.

Series Sponsor: Cadent

Welcome to Episode 1 of our 5-part series on all things “Supply”!

Our special guest, Erica Lamoreaux, brings invaluable insights from her extensive experience across agency holdcos, martech SaaS leadership, and media at renowned companies like Clorox and Workday.

In this episode, we delve into the pivotal role of SSPs especially as it relates to premium TV and CTV.

From balancing quality with efficiency, to tackling challenges of maintaining brand safety, Erika provides a perspective on the importance of transparency, trust, and collaboration between brands, agencies, and SSPs, as well as the need for selecting the right partners to ensure brand safety while maximizing ROI.

Welcome to The AdTech Forum

Series Sponsor: Flashtalking by Mediaocean

Creative is the Final Frontier

Ben Kartzman is the final episode of our inaugural 5 part creative series!

We are delighted to have Ben Kartzman, the COO of Flashtalking, join us to talk about all things Creative.

We are so grateful to our creative adtech sponsor, Flashtalking by Mediaocean, for helping AdTechGod and OhHello.io 🌞☕️ come together to cut through the industry noise by bringing you The AdTech Forum.

Welcome to The Adtech Forum

Thank you for watching, learning, and engaging with the first (of many) series of TheAdTechForum.com

Series Sponsor: Flashtalking by Mediaocean

In this episode, we talk with Nikhil Lai, of Forrester, on the intersection between creative and performance marketing - Nikhil is as sharp and well-spoken as they come.

4 Takeaways:

- Creative Empowerment: Creative assets are the underutilized secret sauce in today's marketing mix

- Innovative Testing: Breaking down ad components and testing variables allows for precise optimization

- Forester's Vision: Stay tuned for Forrester's upcoming initiatives, including a comprehensive analysis of creative technologies

- Cultural Shifts: Bridging the gap between creatives and performance marketers is key to #AdTech creative adtech Innovation.

Big thanks to our Inaugural Series Sponsor, Flashtalking by Mediaocean

Welcome to The AdTech Forum