『The AdTech Forum』のカバーアート

The AdTech Forum

著者： AdTechGod and Jeremy Bloom
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  • The AdTech Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadtechforum.com and ask for Jeremy Bloom or AdTechGod (AdTech God).
    Copyright The AdTech Forum, LLC
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  • Series 2 : Episode 5 of The AdTech Forum (Supply)

    Series 2 : Episode 5 of The AdTech Forum (Supply)
    2024/04/11

    Series Sponsor: Cadent

    Welcome to The AdTech Forum - It’s the final chapter of our 5-part series on all things “Supply”.

    “It’s all about the viewer. At the end of the day, the advertiser is dependent upon the viewer and their behaviors.” - Jes Santoro

    We were graced with Cadent’s EVP of Advanced TV + Video and industry vet - Jes Santoro who highlighted Cadent’s hot momentum within the CTV landscape. In this episode, Jes emphasizes the viewer's choice, the importance of data privacy and security in delivering personalized ad experiences across screens, and Cadent's overall momentum in the CTV SSP space.

    Welcome to The AdTech Forum
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    12 分
  • Series 2 : Episode 4 of The AdTech Forum (Supply)

    Series 2 : Episode 4 of The AdTech Forum (Supply)
    2024/04/08

    Series Sponsor : Cadent

    Episode 4 - Kyle Turner from Philo

    Philo's Kyle Turner brings some fresh perspective on the importance of communication, transparency, and accountability among advertisers, publishers, and SSPs to tackle major challenges like fraud, supply quality, audience accuracy, and competitive separation.

    Kyle talks with us about advocating for higher CPMs as incentives for pubs to maintain top-tier quality.

    It was a great discussion, and really highlights the importance of collaboration on all sides of the house. So many intricacies to provide the viewer with quality targeted content.
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    11 分
  • Series 2 : Episode 3 of The AdTech Forum (Supply)

    Series 2 : Episode 3 of The AdTech Forum (Supply)
    2024/04/03

    Series Sponsor: Cadent

    Katya Shkolnik joins us from Future Today. Katya’s wealth of experience in the programmatic ecosystem sheds light on how premium content providers stand-out in today’s competitive market.

    In this episode, we dive into the evolving role of SSPs and how they help publishers optimize inventory monetization strategies while being stickier for audience engagement and involvement.

    This is a “Forum” - come join our discussion! Please share, comment, and give us your two cents.

    Welcome to The AdTech Forum
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    11 分

あらすじ・解説

The AdTech Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadtechforum.com and ask for Jeremy Bloom or AdTechGod (AdTech God).
Copyright The AdTech Forum, LLC
政治・政府 マーケティング 経済学
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