How do you go from finding clients on Gumtree to selling a 145-property portfolio?

In this episode of Building It, I sit down with Hayden D'Arcy, co-founder of Home Hero. His journey is one of the most relatable and inspiring stories we've had on the show.

He started in 2015 with no clients. He drove a wrecked car to his first listing appointment (and hid it around the corner!). But through a relentless "Say Yes" strategy, he built a massive property management business on the Gold Coast, survived COVID, and recently achieved a successful exit.

We dive into the reality of running a service business alongside a tech company, how to value your business for a sale, and why buying a cleaning company was the key to solving his operational headaches.

#FromHustleToExit #ScaleWithSystems #AccommodationGrowth

ibooked.online Book Direct Websites

🌐 Website: https://www.ibooked.online

🔗 LinkedIn: https://www.linkedin.com/company/ibooked-online

👍 Facebook: https://www.facebook.com/ibookedonlinefb/

📸 Instagram: https://www.instagram.com/ibooked.online

Strive Conferences

🌐 Website: https://www.striveconferencescom

🔗 LinkedIn: https://www.linkedin.com/company/striveconferences/

👍 Facebook: https://www.facebook.com/striveconferences

📸 Instagram: https://www.instagram.com/striveconferences

Don't forget to hit that subscribe button! This also keeps us going and creating more useful content for free!

ACCOMMODATION OWNERS AND MANAGERS FREE RESOURCES!

📧Join the mailing list for freebies and critical industry updates: https://news.theaccommodationshow.com/

🌍The Accommodation Owners and Managers Facebook Group: https://bit.ly/AMoFacebookCommunity

🗨 Connect with Bart Sobies for more industry insight: https://www.ibooked.online/bart/

🎙 Subscribe to the podcast to listen later: https://www.theaccommodationshow.com

1. YouTube Chapters

This is a fantastic "Building It" episode. It has everything: a humble beginning (Gumtree!), a struggle phase, a tech spin-off (Home Hero), rapid growth during COVID, and finally, a successful exit.

The story about hiding the wrecked car around the corner is absolute gold—it's the perfect hook to show how far he came.

Here are the promotional assets for the episode with Hayden D'Arcy.

1. YouTube Chapters

00:00 - Intro: Selling a 145-Property Business

01:46 - The Humble Start: Getting Clients on Gumtree in 2015

03:04 - The "Wrecked Car" Story: Faking It 'Til You Make It

05:34 - Co-founding Home Hero & Annoying Airbnb for API Access

09:38 - The Reality of Running Two Businesses at Once (18-Hour Days)

12:11 - The COVID Pivot: How He Grew When Others Quit

16:21 - The "Say Yes" Strategy: Taking Opportunities Others Refused

19:05 - Solving the Ops Nightmare: Buying a Cleaning Company

20:32 - The Hardest Founder Lesson: Learning to Let Go

22:31 - The Exit: Why He Sold His Portfolio to Focus on Tech

25:41 - How to Prepare Your Business for Sale (Valuation Tips)

✨ Ready to take things up a level? Come to STRIVE:

https://www.striveconferences.com

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🥊 Hotel - BNB - STR Owners! 🥊

Need more direct bookings or a brand new website?

The trusted tech partner you can count on. We deliver results.

🥊 https://www.ibooked.online ​​​​​​​​​​​🥊

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Disclaimer: The content shared on this YouTube channel, Podcast, or associated posts reflects personal opinions and insights. This content is not intended as legal, financial, or investment advice. Always consult with licensed professionals before making decisions. The hosts and guests disclaim liability for any consequences of using this content. Actions taken should be based on your personal due diligence.

Is your AI just a toy, or is it a business asset?In this episode of Automate It, I sit down with Dr. Rachel Gainsbrugh, a retired healthcare professional who built a luxury STR brand using advanced automation.We dive deep into why the PDF lead magnet is dead (and what to use instead) and how to build a "Marketing Library" to train Custom GPTs that write exactly like you. Rachel shares her specific playbook for creating AI agents that handle reviews, social media, and team training without sounding robotic.If you want to stop writing every email from scratch and start building systems that buy back your time, this episode is your blueprint.SHOW LINKSDr Rachel on Facebook: https://www.facebook.comChatGPT: https://chatgpt.comClaude: https://claude.aiGemini: https://gemini.google.comCanva: https://www.canva.comNotebook LM: https://notebooklm.google.comClose CRM: https://www.close.comVRMA: https://www.vrma.org Strive Conferences🌐 Website: https://www.striveconferencescom🔗 LinkedIn: https://www.linkedin.com/company/striveconferences/👍 Facebook: https://www.facebook.com/striveconferences📸 Instagram: https://www.instagram.com/striveconferencesDon't forget to hit that subscribe button! This also keeps us going and creating more useful content for free!ACCOMMODATION OWNERS AND MANAGERS FREE RESOURCES! 📧Join the mailing list for freebies and critical industry updates: https://news.theaccommodationshow.com/🌍The Accommodation Owners and Managers Facebook Group: https://bit.ly/AMoFacebookCommunity🗨 Connect with Bart Sobies for more industry insight: https://www.ibooked.online/bart/🎙 Subscribe to the podcast to listen later: https://www.theaccommodationshow.com1. YouTube Chapters00:00 - Intro: Dr. Rachel Gainsbrugh & The Healthcare Connection02:16 - Why Doctors Make the Best Airbnbs Hosts (Patient Care vs Guest Care)06:22 - Is AI Overhyped? (What's Actually Working Right Now)07:51 - The Secret Weapon: AI Note-Takers & Authentic Content11:11 - Building a "Marketing Library" to Train Your AI13:00 - How to Train Claude/ChatGPT on Your Brand Voice17:49 - The Death of the PDF: Why Lead Magnets Must Be Interactive20:00 - Using "NotebookLM" to Turn Notes into Podcasts & Tools23:54 - How to Create a High-Value Lead Magnet for STRs27:26 - Email Marketing 101: Nurturing Leads for Direct Bookings34:23 - Masterclass: How to Build Custom GPTs for Your Business35:09 - The "Review Response GPT" Formula39:05 - Using AI for Social Media Captions & Images42:12 - Final Advice: Just Start & Ask AI How to Use AI✨ Ready to take things up a level? Come to STRIVE: https://www.striveconferences.com▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 🥊 Hotel - BNB - STR Owners! 🥊 Need more direct bookings or a brand new website? The trusted tech partner you can count on. We deliver results. 🥊 https://www.ibooked.online ​​​​​​​​​​​🥊 ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Disclaimer: The content shared on this YouTube channel, Podcast, or associated posts reflects personal opinions and insights. This content is not intended as legal, financial, or investment advice. Always consult with licensed professionals before making decisions. The hosts and guests disclaim liability for any consequences of using this content. Actions taken should be based on your personal due diligence.Affiliate Disclaimer: This blog, podcast & youtube channel; will occasionally contain affiliate links, which means I receive a small commission on a purchase without additional cost to you, if you buy something through my links. This show aims to educate viewers and share everything I know about improving your accommodation, STR and AirBNB business. I believe in the products and services we link to and that you may benefit from them. If you do purchase through my affiliate links; I want to thank you for your support.

I’m a firm believer that great operations beat great intentions, every time.In this episode of Building It, I sat down with Noelia Novella, founder of Doinn, to unpack the unglamorous engine room of our trade: cleaning, maintenance, and the workflows that either delight guests… or quietly drain profit.After a decade building an ops platform now used in 20 countries, Noelia has the scars and the playbook. We dig into how to standardise quality without sending supervisors everywhere, and the specific numbers behind linen logistics, routing, and rework that affect your margins.SHOW LINKS • Doinn – Smart operations for STRs: https://www.doinn.com • VRMA – Vacation Rental Management Association: https://www.vrma.org #ops #cleaningstandards #hospitalitytech Don't forget to hit that subscribe button! This also keeps us going and creating more useful content for free!ACCOMMODATION OWNERS AND MANAGERS FREE RESOURCES! 📧Join the mailing list for freebies and critical industry updates: https://news.theaccommodationshow.com/🌍 Join the Accommodation Owners and Managers Facebook Community: https://bit.ly/AMoFacebookCommunity🔗 Connect with Bart Sobies for industry insights, tools, and resources: https://www.ibooked.online/bart/🎙 Catch every episode of The Accommodation Show here: https://www.theaccommodationshow.com✨ Ready to take things up a level? Come to STRIVE: https://www.striveconferences.com▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 🥊 Hotel - BNB - STR Owners! 🥊 Need more direct bookings or a brand new website? The trusted tech partner you can count on. We deliver results. 🥊 https://www.ibooked.online ​​​​​​​​​​​🥊 ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Disclaimer: The content shared on this YouTube channel, Podcast, or associated posts reflects personal opinions and insights. This content is not intended as legal, financial, or investment advice. Always consult with licensed professionals before making decisions. The hosts and guests disclaim liability for any consequences of using this content. Actions taken should be based on your personal due diligence.Affiliate Disclaimer: This blog, podcast & youtube channel; will occasionally contain affiliate links, which means I receive a small commission on a purchase without additional cost to you, if you buy something through my links. This show aims to educate viewers and share everything I know about improving your accommodation, STR and AirBNB business. I believe in the products and services we link to and that you may benefit from them. If you do purchase through my affiliate links; I want to thank you for your support.

What's the most profitable question in history? "Would you like fries with that?" 🍟

It’s the original upsell, and it built an empire. In our world, airlines, hotels, and OTAs all do it. And yes, Airbnb is building it with "Experiences." We all know we should be offering more than just a bed, but let's be honest—it’s hard.

That's why I was so excited to sit down with Siddhi Mitall, co-founder of Y-Hangry. She's not just talking about it; she's building the platform that delivers the ultimate "fries with that" moment: a private chef in your property.

This is one of the most inspiring "Building It" stories I've heard. Siddhi and her co-founder left high-flying careers as traders at Barclays to chase a hunch. They started with almost nothing—just a PDF menu and a WhatsApp chat to test their idea.

That hustle got them onto Dragon's Den and into the legendary Y Combinator accelerator (the one that backed Airbnb and Stripe!).

SHOW LINKS Yhangry — https://www.yhangry.com BBC Dragon’s Den — https://www.youtube.com/watch?v=RLHZOFZHfAc

#UpsellsThatWork #ExperientialStays #Hospitality

📋 In this episode, we discuss:

00:00 - Intro: Bridging Food & Accommodation

01:41 - "Why Are You Hangry?" - The Origin Story

02:20 - The Power of a Co-Founder

02:59 - The "Hunch": Starting with WhatsApp & a PDF

05:15 - How Y-Hangry is Different (Personalisation vs. Fixed Menus)

08:08 - The Lean Startup: Proving Demand Before Building Tech

12:40 - Bootstrapping, Quitting Corporate, & Dragon's Den

16:23 - Why They Said "Yes to Every Shot" (Including Dragon's Den)

18:25 - The Truth About TV: Why 2M Viewers Didn't Lead to Immediate Sales

19:10 - The "Aha!" Moment: Realising the Long Lead Time of a Booking

21:13 - The Big Pivot: Discovering 55% of Bookings Were in Holiday Homes

23:39 - Founder Advice: Hospitality is Hard, It's About People

25:33 - How to Connect with Y-Hangry

#HospitalityLeadership #SystemiseToScale #STRGrowth

Don't forget to hit that subscribe button! This also keeps us going and creating more useful content for free!

ACCOMMODATION OWNERS AND MANAGERS FREE RESOURCES!

📧Join the mailing list for freebies and critical industry updates: https://news.theaccommodationshow.com/

🌍 Join the Accommodation Owners and Managers Facebook Community: https://bit.ly/AMoFacebookCommunity

🔗 Connect with Bart Sobies for industry insights, tools, and resources: https://www.ibooked.online/bart/

🎙 Catch every episode of The Accommodation Show here: https://www.theaccommodationshow.com

✨ Ready to take things up a level? Come to STRIVE: https://www.striveconferences.com

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🥊 Hotel - BNB - STR Owners! 🥊

Need more direct bookings or a brand new website?

The trusted tech partner you can count on. We deliver results.

🥊 https://www.ibooked.online ​​​​​​​​​​​🥊

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Disclaimer: The content shared on this YouTube channel, Podcast, or associated posts reflects personal opinions and insights. This content is not intended as legal, financial, or investment advice. Always consult with licensed professionals before making decisions. The hosts and guests disclaim liability for any consequences of using this content. Actions taken should be based on your personal due diligence.

Affiliate Disclaimer:

This blog, podcast & youtube channel; will occasionally contain affiliate links, which means I receive a small commission on a purchase without additional cost to you, if you buy something through my links.

This show aims to educate viewers and share everything I know about improving your accommodation, STR and AirBNB business. I believe in the products and services we link to and that you may benefit from them.

If you do purchase through my affiliate links; I want to thank you for your support.

My litmus test for "useful AI" is simple: does this tool buy back my time, or just find new ways to spend it?

The best insights come from peers. At VRMA, Dennis (Casiola) told me I had to see what Cole Rubin and Conduit were building. This is that conversation.

We're not talking AI hype; we're talking a real-world look at 85% guest message automation with a 95% guest satisfaction score. We dive into the "hospitable AI" model (knowing when to escalate) and the "omnichannel inbox" (including live phone calls!) that makes it all possible.

If you're trying to separate AI hype from reality, this episode provides a clear picture of what's actually possible.

• Conduit — https://conduit.ai

• Cole on LinkedIn — https://www.linkedin.com/in/cole-rubin-368089159/
  
  

• 
  

#operationalexcellence #AIforthefrontdesk #PMS

📋 In this episode, we discuss:

00:00 - Intro: Cole Rubin from Conduit

01:17 - The Power of Customer Referrals at VRMA

02:46 - What is Conduit? The Elevator Pitch

03:32 - The Origin Story: From Slack App to Y Combinator

05:47 - Finding the "Ideal Customer Profile" (100+ Listings)

07:16 - The Core Problem: Fragmented Guest Communication

08:43 - Building the Omnichannel Inbox (The Foundation)

10:08 - Handling Social Media, Email, SMS & Phone (VoIP)

12:47 - How the AI Maps Contacts from Different Channels

13:43 - Using Slack for the AI-to-Human Handoff

16:00 - The "Game Changer": 85% Message Automation

17:36 - Automating Pre-Booking Inquiries & Availability

18:44 - The "Triangulation" Upsell Workflow (Guest -> Cleaner -> Guest)

21:57 - The Partner Marketplace & Community (The "Salesforce" Model)

24:12 - The Tech Stack: Twilio, 11Labs, GPT, Claude & Gemini

27:25 - Why a Small, Young Team Can Out-Innovate Big Tech

29:16 - Cole's Advice: Ask AI How to Automate Your Business

31:40 - Is Automation More Important Than AI?

32:10 - The Most Important Thing to Evaluate in an AI Tool

34:18 - How to Connect with Cole & Conduit

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🥊 Hotel - BNB - STR Owners! 🥊

Need more direct bookings or a brand new website?

The trusted tech partner you can count on. We deliver results.

🥊 https://www.ibooked.online ​​​​​​​​​​​🥊 ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

ibooked.online Book Direct Websites

🌐 Website: https://www.ibooked.online

🔗 LinkedIn: https://www.linkedin.com/company/ibooked-online

👍 Facebook: https://www.facebook.com/ibookedonlinefb/

📸 Instagram: https://www.instagram.com/ibooked.online

Don't forget to hit that subscribe button! This also keeps us going and creating more useful content for free!

ACCOMMODATION OWNERS AND MANAGERS FREE RESOURCES!

📧Join the mailing list for freebies and critical industry updates: https://news.theaccommodationshow.com/

🌍The Accommodation Owners and Managers Facebook Group: https://bit.ly/AMoFacebookCommunity

🗨 Connect with Bart Sobies for more industry insight: https://www.ibooked.online/bart/

🎙 Subscribe to the podcast to listen later: https://www.theaccommodationshow.com

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Disclaimer: The content shared on this YouTube channel, Podcast, or associated posts reflects personal opinions and insights. This content is not intended as legal, financial, or investment advice. Always consult with licensed professionals before making decisions. The hosts and guests disclaim liability for any consequences of using this content. Actions taken should be based on your personal due diligence.

Affiliate Disclaimer:

This blog, podcast & youtube channel; will occasionally contain affiliate links, which means I receive a small commission on a purchase without additional cost to you, if you buy something through my links.

This show aims to educate viewers and share everything I know about improving your accommodation, STR and AirBNB business. I believe in the products and services we link to and that you may benefit from them.

If you do purchase through my affiliate links; I want to thank you for your support.

SHOW LINKS
YouTube Chapters

What if the secret to growing your revenue was shrinking your portfolio?

In this episode of Building It, I sit down with Tom Goodwin of Mountain Laurel Chalets, a 50-year-old family legacy business in Gatlinburg, Tennessee. When Tom stepped in to turn the struggling company around in 2012, his first move was radical: he cut 40 underperforming properties. The result? Revenue jumped 75%.

This is a powerful story about building for quality and profitability over sheer volume. Tom shares his playbook for raising standards (even when it means letting owners and staff go), rebuilding after losing half the business to wildfires, and why they strategically reduced their direct booking percentage from 85% to find the right channel mix.

Don't forget to hit that subscribe button! This also keeps us going and creating more useful content for free!

📋 In this episode, we discuss:

00:00:00 - Intro: The Nicest Guy in Short-Term Rentals?

00:01:37 - Marrying Into a 50-Year-Old Vacation Rental Legacy (Since 1972)

00:02:46 - From Non-Profit Ops to Turning Around the Family Business

00:04:09 - The Origin Story: How Neighbours Became a Hospitality Business

00:08:06 - Taking the Reins: Preserving a Legacy While Driving Change

00:10:01 - The Turnaround Strategy: Cutting 40 Properties to Increase Revenue

00:13:20 - Unbuilding to Rebuild: The Painful Process of Raising Standards

00:14:27 - Data Deep Dive: Finding the Sweet Spot for Profitability

00:18:03 - Changing the Culture: Letting Go of Staff & Setting New Standards

00:20:55 - Disaster Strikes: Losing Half the Business Overnight to Wildfires

00:22:38 - The Evolution of STR: Navigating OTAs & Direct Bookings

00:26:36 - The Growth Plan: Quality Over Quantity (Targeting 120 Homes)

00:29:14 - Why High Margins Matter: Investing in People & Quality

00:31:09 - Acquisition Lessons: Why Organic Growth Can Be Better

00:33:32 - The #1 Focus for the Next 10 Years: Guest Experience

00:36:27 - Connect with Tom Goodwin

ACCOMMODATION OWNERS AND MANAGERS FREE RESOURCES!

📧Join the mailing list for freebies and critical industry updates: https://news.theaccommodationshow.com/

🌍The Accommodation Owners and Managers Facebook Group: https://bit.ly/AMoFacebookCommunity

🗨 Connect with Bart Sobies for more industry insight: https://www.ibooked.online/bart/

🎙 Subscribe to the podcast to listen later: https://www.theaccommodationshow.com

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

🥊 Hotel - BNB - STR Owners! 🥊

Need more direct bookings or a brand new website?

The trusted tech partner you can count on. We deliver results.

🥊 https://www.ibooked.online ​​​​​​​​​​​🥊 ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

ibooked.online Book Direct Websites

🌐 Website: https://www.ibooked.online

🔗 LinkedIn: https://www.linkedin.com/company/ibooked-online

👍 Facebook: https://www.facebook.com/ibookedonlinefb/

📸 Instagram: https://www.instagram.com/ibooked.online

Strive Conferences

🌐 Website: https://www.striveconferencescom

👍 Facebook: https://www.facebook.com/striveconferences

📸 Instagram: https://www.instagram.com/striveconferences

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Disclaimer: The content shared on this YouTube channel, Podcast, or associated posts reflects personal opinions and insights. This content is not intended as legal, financial, or investment advice. Always consult with licensed professionals before making decisions. The hosts and guests disclaim liability for any consequences of using this content. Actions taken should be based on your personal due diligence.

Affiliate Disclaimer:

This blog, podcast & youtube channel; will occasionally contain affiliate links, which means I receive a small commission on a purchase without additional cost to you, if you buy something through my links.

This show aims to educate viewers and share everything I know about improving your accommodation, STR and AirBNB business. I believe in the products and services we link to and that you may benefit from them.

Welcome to Season 20! Savannah Jackson (Hello Queenstown) reveals her "go deep, not wide" strategy, building her own cleaning and linen companies, and how she funded it all without using her own capital.

It’s a powerful lesson in vertical integration, hybrid growth (acquisition + organic), and the "Screw It, Let's Do It" mindset.

SHOW LINKS

Hello Queenstown → https://www.helloqueenstown.nz

The Accommodation Show → https://www.theaccommodationshow.com

#MarketPositioning #OperationalDiscipline #HospitalityStrategy

ibooked.online Book Direct Websites

🌐 Website: https://www.ibooked.online

🔗 LinkedIn: https://www.linkedin.com/company/ibooked-online

👍 Facebook: https://www.facebook.com/ibookedonlinefb/

📸 Instagram: https://www.instagram.com/ibooked.online

Strive Conferences

🌐 Website: https://www.striveconferencescom

🔗 LinkedIn: https://www.linkedin.com/company/striveconferences/

👍 Facebook: https://www.facebook.com/striveconferences

📸 Instagram: https://www.instagram.com/striveconferences

📋 In this episode, we discuss:

[00:00] Introduction and Hello Queenstown

[01:01] From Stockbroking to Short-Term Rentals

[02:12] Retiring at 45 and Starting Again in Queenstown

[05:03] Building the Largest Cleaning and Linen Operation

[07:19] Mindset Shifts: Service Over Commission

[10:48] Lessons from Early Entrepreneurship

[14:04] Scaling from 10 to 150 Properties in Two Years

[17:56] Branding Power: The Office on Queenstown’s Roundabout

[19:59] Developer Partnerships and Long-Term Growth

[23:00] Building Without Capital: Creative Lending and Syndicates

[25:45] Service, Professionalism, and Confidence as Growth Drivers

[26:47] Community Ties in a Small Town

[29:21] Why Hello Queenstown Won’t Expand Beyond Queenstown

[31:01] Diversifying into Activities and Concierge Services

[32:03] Final Advice: “Screw It, Just Do It”

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🥊 Hotel - BNB - STR Owners! 🥊

Need more direct bookings or a brand new website?

The trusted tech partner you can count on. We deliver results.

🥊 https://www.ibooked.online ​​​​​​​​​​​🥊 ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Don't forget to hit that subscribe button! This also keeps us going and creating more useful content for free!

ACCOMMODATION OWNERS AND MANAGERS FREE RESOURCES!

📧Join the mailing list for freebies and critical industry updates: https://news.theaccommodationshow.com/

🌍The Accommodation Owners and Managers Facebook Group: https://bit.ly/AMoFacebookCommunity

🗨 Connect with Bart Sobies for more industry insight: https://www.ibooked.online/bart/

🎙 Subscribe to the podcast to listen later: https://www.theaccommodationshow.com

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Disclaimer: The content shared on this YouTube channel, Podcast, or associated posts reflects personal opinions and insights. This content is not intended as legal, financial, or investment advice. Always consult with licensed professionals before making decisions. The hosts and guests disclaim liability for any consequences of using this content. Actions taken should be based on your personal due diligence.

Affiliate Disclaimer:

This blog, podcast & youtube channel; will occasionally contain affiliate links, which means I receive a small commission on a purchase without additional cost to you, if you buy something through my links.

This show aims to educate viewers and share everything I know about improving your accommodation, STR and AirBNB business. I believe in the products and services we link to and that you may benefit from them.

If you do purchase through my affiliate links; I want to thank you for your support.

You've survived your first year. Now what? How do you break through the growth plateau and scale from 20 properties to 500+?

In Part 2 of my Building It conversation with Dennis Goedheid, founder of Casiola, we dive into the playbook for the scale-up. Dennis reveals his unconventional but brilliant growth hack: buying contracts directly from his competitors.

He gives a step-by-step masterclass on how to find, value, and structure these small acquisition deals—covering everything from asset deals and escrow to the non-compete clauses you need to protect yourself. This is one of the most tactical episodes we've ever done.

SHOW LINKS

Casiola: https://www.casiola.com

Franchise: https://www.casiola.com/franchise/

#DirectBookings #ScalingSmart #AccommodationShow

📋 In this episode, we discuss:

00:00:00 - Intro: Part 2 - After the First Year Failure

00:01:24 - The Founder's Trap: Focusing on Operations Instead of Sales

00:04:28 - Why Founders Get Stuck and Avoid Growth

00:07:41 - A Growth Hack: Buying Contracts From Your Competitors

00:13:21 - The Playbook for Acquiring STR Contracts (A Masterclass)

00:15:00 - Asset Deal vs. Business Purchase: How to Avoid Liability

00:15:40 - The Most Important Clause in a Management Contract

00:17:36 - How to Use an Escrow to Protect Your Acquisition Deal

00:23:39 - The ROI of Buying Contracts vs. Traditional Marketing

00:27:36 - The Pandemic Pivot: De-Risking by Expanding to New Markets

00:30:04 - The Aruba Case Study: From Partnership to 150 Homes in 2 Years

00:35:50 - A Crucial Lesson for Scaling: SIMPLIFY Everything

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