エピソード

  • #109 - Amazon PPC Stats: Prime Day 2025 vs 2024
    2025/08/19

    Amazon PPC Stats: Prime Day 2025 vs 2024 shocked us, and the numbers don't lie.


    Discover the real winners, losers, and jaw-dropping ACoS swings that Amazon's press release skipped!


    We unpack Amazon PPC Stats: Prime Day 2025 vs 2024 with raw data from 80 "apples-to-apples" accounts plus 659 extra profiles, revealing why Day 1 still rules and how a four-day sale diluted urgency.


    See how bids, CPCs, and conversion rates shifted hour by hour, why Friday's low spend actually delivered elite Conversion Rates, and what our AdLabs dayparting playbook did to protect profit.


    Tariffs, inflation, stockouts—nothing is off-limits.


    Stick around for actionable bid-timing tips before October Prime Day hits.


    Drop your own Prime Day stats in the comments and let's geek out together!


    🔗 Connect with Stephen & Andrew:

    ⁠⁠⁠Stephen Noch on LinkedIn⁠⁠⁠

    ⁠⁠⁠Andrew Bailiff on LinkedIn⁠⁠⁠


    🎙️Follow That Amazon Ads Podcast:

    ⁠⁠⁠LinkedIn⁠⁠⁠

    ⁠⁠⁠Spotify⁠⁠⁠

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    🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.


    🌟Your feedback means the world to us—it helps more Amazon advertisers discover the podcast and helps us make it better.


    💬Got questions or ideas? Connect with us on LinkedIn—we'd love to hear from you.


    📅New episodes drop weekly, so make sure you're following us—same time, same place, every week.

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    20 分
  • #108 - N-Gram Analysis for Amazon PPC: How to Reduce ACOS with Negative Phrase Match Keywords
    2025/08/12

    N-Gram Analysis for Amazon PPC: How to Reduce ACOS with Negative Phrase Match Keywords?

    If you're struggling to lower ACOS or control wasted spend, this episode is for you!

    Discover how N-Gram Analysis for Amazon PPC can reveal hidden and wasted ad spend, empower you to add the perfect negative phrase match keywords, and dramatically boost your results.

    Stephen and Andrew break down N-grams, from unigrams to bigrams and trigrams, and show how you can spot high-ACOS terms and negative opportunities even in the messiest search term reports.

    You'll learn hands-on tactics with Google Sheets and how AdLabs makes deep-dive analysis fast, simple and scalable.

    Ready to take control of your Amazon PPC? Watch now, drop your questions below, and subscribe for more masterclass strategies on N-Gram Analysis for Amazon PPC: How to Reduce ACOS with Negative Phrase Match Keywords!

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    18 分
  • #107 - Why Placement ACoS Doesn't Matter on Amazon PPC
    2025/07/29

    #whyplacementacosdoesntmatter #amazonppc #amazonads


    Why Placement ACoS Doesn't Matter on Amazon PPC?

    This week, Stephen and Andrew reveal the truth about placement ACoS and why optimizing for it can cost you money on Amazon PPC.

    If you're still chasing low placement ACoS, you're missing the real secret, why placement ACoS doesn't matter on Amazon PPC.

    We break down why keyword bids, not placement adjustments, truly control your cost and performance.

    Learn how relying on historical ACoS numbers leads to inefficient spending and what data actually matters for effective Amazon PPC optimization.

    Discover why revenue per click (RPC) and conversion rate differences are the hidden levers you should be watching.

    Stop making the mistake of optimizing for outdated ACoS targets.

    Get the clarity you need to supercharge your Amazon PPC and understand the real mechanics behind every click.

    Like, Subscribe and let's Transform your campaigns!


    🔗 Connect with Stephen & Andrew:

    ⁠⁠Stephen Noch on LinkedIn⁠⁠

    ⁠⁠Andrew Bailiff on LinkedIn⁠⁠


    🎙️Follow That Amazon Ads Podcast:

    ⁠⁠LinkedIn⁠⁠

    ⁠⁠Spotify⁠⁠

    ⁠⁠YouTube⁠⁠


    🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.


    🌟Your feedback means the world to us—it helps more Amazon advertisers discover the podcast and helps us make it better.


    💬Got questions or ideas? Connect with us on LinkedIn—we'd love to hear from you.


    📅New episodes drop weekly, so make sure you're following us—same time, same place, every week.

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    15 分
  • #106 - 5 Steps To Auditing Your DSP Account
    2025/07/29

    5 Steps to Auditing your DSP Account is the Amazon Advertising guide you've been missing.

    If "5 Steps to Auditing your DSP Account" doesn't scream clarity, this episode will, because we show exactly how to fix viewability, incrementality, and KPIs without burning cash.

    Amazon PPC pros: we split campaigns into granular line items, bid up for Amazon-owned inventory, cap frequency, rotate creatives, and clean audiences so you're not paying for invisible impressions.

    We also match attribution windows to each funnel stage and wire the tech right (brand/ASIN associations, pixels).

    Bottom line: treat DSP like a precision tool. Measure what's actually seen and only pay for impressions that move revenue. Hit play and start the audit.

    🔗 Connect with Stephen & Andrew:

    ⁠⁠Stephen Noch on LinkedIn⁠⁠

    ⁠⁠Andrew Bailiff on LinkedIn⁠⁠


    🎙️Follow That Amazon Ads Podcast:

    ⁠⁠LinkedIn⁠⁠

    ⁠⁠Spotify⁠⁠

    ⁠⁠YouTube⁠⁠


    🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.


    🌟Your feedback means the world to us—it helps more Amazon advertisers discover the podcast and helps us make it better.


    💬Got questions or ideas? Connect with us on LinkedIn—we'd love to hear from you.


    📅New episodes drop weekly, so make sure you're following us—same time, same place, every week.

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    38 分
  • #105—3 Ways to Ruin Performance with Dayparting on Amazon PPC
    2025/07/15

    #3waystoruinperformancewithdaypartinginamazonppc #amazonads #amazonppc


    You're Doing Dayparting Wrong: 3 Ways to Ruin Your Amazon PPC Performance, and it is costing you sales!

    In this week's episode, Stephen and Andrew expose the top mistakes Amazon advertisers make with day parting.

    If you rely on sales trends, pause campaigns at random, or use "day budgeting," you're risking lost revenue and unpredictable results.

    We break down why these strategies don't work, how they ignore key conversion data, and why "You're Doing Dayparting Wrong: 3 Ways to Ruin Your Amazon PPC Performance" should be on every seller's watchlist.

    Tune in to discover the smarter way: aligning your bids with periods of high conversion for maximum impact.

    We'll also review which software tools are misleading sellers and how to avoid their traps.

    Don't fall for shortcuts, get the real Amazon PPC edge here!


    🔗 Connect with Stephen & Andrew:

    ⁠Stephen Noch on LinkedIn⁠

    ⁠Andrew Bailiff on LinkedIn⁠


    🎙️Follow That Amazon Ads Podcast:

    ⁠LinkedIn⁠

    ⁠Spotify⁠

    ⁠YouTube⁠


    🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.


    🌟Your feedback means the world to us—it helps more Amazon advertisers discover the podcast and helps us make it better.


    💬Got questions or ideas? Connect with us on LinkedIn—we'd love to hear from you.


    📅New episodes drop weekly, so make sure you're following us—same time, same place, every week.

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    27 分
  • #104 - The Secret to Maximum Efficiency Bid Optimizations on Amazon PPC: Macro vs Micro Bid Changes
    2025/07/08

    #amazonppc #bidoptimization #macrovsmicrobids


    Episode 104 dives deep into the difference between macro and micro bid optimizations for Amazon Ads, emphasizing the need to use the right time frames for each approach.


    Macro optimizations leverage longer date ranges and tighter bid adjustments to manage overall account performance with stability, while micro optimizations focus on recent data to quickly correct sudden spikes in spend or ACoS by targeting only the most problematic campaigns or keywords.


    Stephen and Andrew highlight the importance of not overreacting with account-wide changes, instead recommending precise, data-driven adjustments to the few high-impact areas that truly move the needle.


    Ultimately, the key takeaway is to balance risk and reward by matching your optimization strategy to your business goals and current account conditions for safer, more effective results.


    🔗 Connect with Stephen & Andrew:

    Stephen Noch on LinkedIn

    Andrew Bailiff on LinkedIn


    🎙️Follow That Amazon Ads Podcast:

    LinkedIn

    Spotify

    YouTube


    🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.


    🌟Your feedback means the world to us—it helps more Amazon advertisers discover the podcast and helps us make it better.


    💬Got questions or ideas? Connect with us on LinkedIn—we'd love to hear from you.


    📅New episodes drop weekly, so make sure you're following us—same time, same place, every week.

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    34 分
  • #103—Can You Bid Against Yourself on Amazon PPC?
    2025/07/01

    #Amazon #AmazonPPC #CanYouBidAgainstYourselfOnAmazonPPC


    Unlock the truth behind Amazon PPC and the burning question: "Can you bid against yourself on Amazon PPC?"

    In this episode, Stephen and Andrew bust the keyword cannibalization myth, explaining how Amazon's second-price auction prevents self-competition, even with identical keywords across campaigns.

    They reveal insider insights, Amazon rep confirmations, and real case studies to show why your CPC stays low, even if bid automation runs wild.

    Don't stress about isolated keywords, focus on strategic bid ceilings instead!

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    7 分
  • #102—Ranking Campaigns on Amazon PPC—How to Setup & Optimize for Maximum Results
    2025/06/24

    Amazon PPC ranking campaigns don't work by brute spend alone—conversion, reviews and sales velocity decide the winner.

    In this deep-dive tutorial we show you exactly how to set up a single-keyword Amazon PPC campaign, dial in bids and placements, and turbo-charge your Best Seller Rank. You'll learn:

    • Why keyword spend ≠ keyword rank, and what Amazon's algorithm really rewards.
    • How to isolate high-volume search terms like "amazon ppc campaign" and "amazon keyword ranking".
    • The data-driven way to raise conversion rate and slash wasted ad spend.
    • When to ignore ACoS ceilings (and when you absolutely shouldn't)
    • Pro tips for sustaining sales momentum with external traffic.

    🔔Subscribe for weekly Amazon PPC tutorials and comment below with the next strategy you'd like covered!

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    38 分