
#106 - 5 Steps To Auditing Your DSP Account
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5 Steps to Auditing your DSP Account is the Amazon Advertising guide you've been missing.
If "5 Steps to Auditing your DSP Account" doesn't scream clarity, this episode will, because we show exactly how to fix viewability, incrementality, and KPIs without burning cash.
Amazon PPC pros: we split campaigns into granular line items, bid up for Amazon-owned inventory, cap frequency, rotate creatives, and clean audiences so you're not paying for invisible impressions.
We also match attribution windows to each funnel stage and wire the tech right (brand/ASIN associations, pixels).
Bottom line: treat DSP like a precision tool. Measure what's actually seen and only pay for impressions that move revenue. Hit play and start the audit.
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