『That Amazon Ads Podcast』のカバーアート

That Amazon Ads Podcast

That Amazon Ads Podcast

著者: Stephen Noch and Andrew Bailiff
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There are "best practices" and there are practices that get best results. We're here to teach you the latter. We separate the signal from the noise to provide a no-BS approach to Amazon Advertising. That Amazon Ads Podcast is detailed, technical, and (sometimes) funny. We hope you'll take some of what we've learned over the past several years to grow your business through Amazon Advertising.Stephen Noch and Andrew Bailiff マーケティング マーケティング・セールス 経済学
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  • #109 - Amazon PPC Stats: Prime Day 2025 vs 2024
    2025/08/19

    Amazon PPC Stats: Prime Day 2025 vs 2024 shocked us, and the numbers don't lie.


    Discover the real winners, losers, and jaw-dropping ACoS swings that Amazon's press release skipped!


    We unpack Amazon PPC Stats: Prime Day 2025 vs 2024 with raw data from 80 "apples-to-apples" accounts plus 659 extra profiles, revealing why Day 1 still rules and how a four-day sale diluted urgency.


    See how bids, CPCs, and conversion rates shifted hour by hour, why Friday's low spend actually delivered elite Conversion Rates, and what our AdLabs dayparting playbook did to protect profit.


    Tariffs, inflation, stockouts—nothing is off-limits.


    Stick around for actionable bid-timing tips before October Prime Day hits.


    Drop your own Prime Day stats in the comments and let's geek out together!


    🔗 Connect with Stephen & Andrew:

    ⁠⁠⁠Stephen Noch on LinkedIn⁠⁠⁠

    ⁠⁠⁠Andrew Bailiff on LinkedIn⁠⁠⁠


    🎙️Follow That Amazon Ads Podcast:

    ⁠⁠⁠LinkedIn⁠⁠⁠

    ⁠⁠⁠Spotify⁠⁠⁠

    ⁠⁠⁠YouTube⁠⁠⁠


    🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.


    🌟Your feedback means the world to us—it helps more Amazon advertisers discover the podcast and helps us make it better.


    💬Got questions or ideas? Connect with us on LinkedIn—we'd love to hear from you.


    📅New episodes drop weekly, so make sure you're following us—same time, same place, every week.

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    20 分
  • #108 - N-Gram Analysis for Amazon PPC: How to Reduce ACOS with Negative Phrase Match Keywords
    2025/08/12

    N-Gram Analysis for Amazon PPC: How to Reduce ACOS with Negative Phrase Match Keywords?

    If you're struggling to lower ACOS or control wasted spend, this episode is for you!

    Discover how N-Gram Analysis for Amazon PPC can reveal hidden and wasted ad spend, empower you to add the perfect negative phrase match keywords, and dramatically boost your results.

    Stephen and Andrew break down N-grams, from unigrams to bigrams and trigrams, and show how you can spot high-ACOS terms and negative opportunities even in the messiest search term reports.

    You'll learn hands-on tactics with Google Sheets and how AdLabs makes deep-dive analysis fast, simple and scalable.

    Ready to take control of your Amazon PPC? Watch now, drop your questions below, and subscribe for more masterclass strategies on N-Gram Analysis for Amazon PPC: How to Reduce ACOS with Negative Phrase Match Keywords!

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    18 分
  • #107 - Why Placement ACoS Doesn't Matter on Amazon PPC
    2025/07/29

    #whyplacementacosdoesntmatter #amazonppc #amazonads


    Why Placement ACoS Doesn't Matter on Amazon PPC?

    This week, Stephen and Andrew reveal the truth about placement ACoS and why optimizing for it can cost you money on Amazon PPC.

    If you're still chasing low placement ACoS, you're missing the real secret, why placement ACoS doesn't matter on Amazon PPC.

    We break down why keyword bids, not placement adjustments, truly control your cost and performance.

    Learn how relying on historical ACoS numbers leads to inefficient spending and what data actually matters for effective Amazon PPC optimization.

    Discover why revenue per click (RPC) and conversion rate differences are the hidden levers you should be watching.

    Stop making the mistake of optimizing for outdated ACoS targets.

    Get the clarity you need to supercharge your Amazon PPC and understand the real mechanics behind every click.

    Like, Subscribe and let's Transform your campaigns!


    🔗 Connect with Stephen & Andrew:

    ⁠⁠Stephen Noch on LinkedIn⁠⁠

    ⁠⁠Andrew Bailiff on LinkedIn⁠⁠


    🎙️Follow That Amazon Ads Podcast:

    ⁠⁠LinkedIn⁠⁠

    ⁠⁠Spotify⁠⁠

    ⁠⁠YouTube⁠⁠


    🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.


    🌟Your feedback means the world to us—it helps more Amazon advertisers discover the podcast and helps us make it better.


    💬Got questions or ideas? Connect with us on LinkedIn—we'd love to hear from you.


    📅New episodes drop weekly, so make sure you're following us—same time, same place, every week.

    続きを読む 一部表示
    15 分
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