Get your free copy of The Smart Sales System.

The step-by-step sales framework built for trade business owners.

https://tradesformation.systeme.io/smartsales

In this episode of Transformation Unlocked, Adrian sits down with Jordan Ryan, from Koda Capital, to unpack how trade business owners can turn today’s profit into tomorrow’s freedom and make work optional.

If you’re building a plumbing, electrical, HVAC or other trades business and you’re asking, “How do I actually use this money so I don’t have to work forever?”... this one is for you.

Jordan breaks down wealth creation in simple language: how much you really need, why “65” is a made-up finish line, how to think about super, and what to do before and after a liquidity event when you sell your business.

In This Episode, You’ll Learn:

-“Work optional” vs retirement

-How much is enough?

-The “retirement smile” why your spending is higher at the start of retirement, drops, then rises again with health costs.

-Superannuation basics for business owners

-Simple tax-win mindset

-All-Weather Portfolio 101

-From accumulation to drawdown

-Self-managed super funds (SMSFs)

-The power of money conversations at home

Episode Highlights

“Stop thinking about retirement. Start thinking, When do I want work to be optional?”

How wealthy people tend to talk more about money – and why your friendship circle might be holding back your financial growth.

The danger of locking 60% of your net worth into a single asset (one property, one fund, one deal) after you sell your business.

In this episode:

00:00 Work optional vs retirement

05:10 How much is enough and finding your freedom number

16:05 Super and tax for trade business owners

23:10 All weather investing and diversification

27:00 Shifting from growing wealth to living off it

30:45 When an SMSF actually makes sense

38:15 Money conversations, concentration risk, and avoiding hype

Connect with Jordan

LinkedIn: https://www.linkedin.com/in/jordan-ryan-financial-adviser/

jordan.ryan@kodacapital.com

Website: https://kodacapital.com/

Connect with TradesFormation

https://link.me/trades_formation

https://tradesformation.com.au/

Learn to Sell. Build your systems. Lead your team.

Share this episode with another trade business owner who’s talking more about spending than building wealth and start a new kind of conversation.

Disclaimer: These insights are for education only and shouldn’t be taken as financial advice. Your situation is unique, so get proper guidance before making money-related choices.

Get your free copy of The Smart Sales System.

The step-by-step sales framework built for trade business owners.

https://tradesformation.systeme.io/smartsales

You work hard for every dollar. How do you turn it into assets that work harder than you do?

Julian walks us through how to turn wages and business profits into real wealth, not just higher lifestyle costs. He shares what he has learned from advising high-performing clients, including professional athletes, and opens up about the personal changes that exploded his clarity and his business growth. This is practical wealth building with zero hype and a ton of honesty.

Your money should be building your freedom, not adding more pressure, and this episode shows you how to line that up.

You’ll learn:

• How to convert today’s income into assets that pay you back
• What Julian has learned from working with NRL players and other top performers
• How getting sober shifted his focus, energy, and business results by 50 percent
• Why mindset drives both your bank balance and your quality of life
• The simple moves to protect your future while you are still earning strong income
• How trade business owners and people on the tools can start building wealth without overcomplicating it

In this episode:

00:00 Turning hard work into real wealth

04:10 From income to assets that pay you back

11:25 Lessons from advising NRL players and high performers

18:40 Getting sober, regaining clarity, and growing 50 percent

26:05 Mindset, money, and building a life you actually want

33:30 Simple next steps to protect your future

Follow TradesFormation

https://link.me/trades_formation

https://tradesformation.com.au/

Connect with Julian Fadini PRPTY360

Website: https://prpty360.com.au/

LinkedIn: https://www.linkedin.com/in/property-investment-advisor/

Get your free copy of The Smart Sales System.

The step-by-step sales framework built for trade business owners.

https://tradesformation.systeme.io/smartsales

Your marketing report says "50 leads." Your phone says silence. Which one do you trust?

Adrian sits down with Matt Jones from Tradie Web Guys and The Site Shed to rip apart vanity metrics and unpack what actually gets phones ringing, deposits paid, and jobs sold.

Matt cuts through the noise around clicks, impressions, and "leads" and shows you how to think in terms of conversations, quotes, and booked work. He explains how to use GEO, AI, and smart follow up to capture real demand in your service area and turn a website into a sales asset, not just an online brochure.

When you stop chasing pretty numbers and focus on trackable results, you can finally build a marketing engine that gives you clarity, control, and cashflow instead of confusion.

What You’ll Learn

• Why clicks are not customers and what to measure instead
• How to set up your site and content so local buyers actually find you
• Simple ways to use AI, avatars, and call handling when you cannot pick up
• A follow up approach that turns missed calls and cold leads into booked work
• How to spot "bullshit reporting" and ask better questions of your agency
• Smart use of dashboards, bookkeeping, and cadence to course correct faster
• How to think in profit buckets, pricing, and lifetime value, not one-and-done jobs

In this episode:

00:00 Clicks vs customers and why "50 leads" can still mean zero work

02:10 Matt’s story, Tradie Web Guys, and The Site Shed

12:20 Local three-pack, GEO, and how buyers really find you

20:15 AI helpers, avatars, and capturing leads when you miss the call

30:20 Project galleries, proof, and websites that actually sell jobs

46:05 Dashboards, bookkeeping rhythm, and profit buckets for growth

53:20 Lifetime value mindset and next steps for your marketing system

Follow TradesFormation

https://link.me/trades_formation

https://tradesformation.com.au/

Connect with Matt Jones

Website: https://www.tradiewebguys.com.au/

YOUR BRAIN MEANS BUSINESS - DR. CHARLIE TEO

Get your free copy of The Smart Sales System.

The step-by-step sales framework built for trade business owners.

https://tradesformation.systeme.io/smartsales

Your brain is your most powerful business tool, but are you actually using it at full capacity or just running on fumes.

Adrian Fadini locks in with world renowned brain surgeon Dr. Charlie Teo to get into the real story.

Dr Teo talks about how your gut, sleep, fitness, and habits shape the way you think, decide, and lead under pressure. He unpacks the science behind focus, resilience, and mental health, then connects it straight back to life on the tools, leading a crew, and running a business when things feel heavy. This is brain performance explained in plain language, with practical moves you can use today.

When your brain is sharper, calmer, and more resilient, every part of your business improves from the way you quote to the way you lead your team.

What You’ll Learn

• How the gut brain connection and what you eat affect focus and decision making
• Why regular cardio training sharpens your thinking and resilience on and off the job
• The real impact of sleep, toxins, and brain fog on your performance
• The difference between post traumatic stress and post traumatic growth
• Why giving and contribution are linked to long term happiness and mental health
• Simple daily habits to protect your brain while you grow your business

In this episode:

00:00 Your brain as a business superpower

05:10 Gut health, food choices, and mental clarity

12:40 Cardio, fitness, and sharper decision making

20:15 Sleep, toxins, and what really causes brain fog

28:30 Resilience, trauma, and growing stronger after hard hits

36:20 Why giving, purpose, and contribution boost long term happiness

Follow TradesFormation

https://link.me/trades_formation

https://tradesformation.com.au/

Connect with Dr. Charlie Teo

Website: www.Charlieteo.com.au

LinkedIn: https://www.linkedin.com/company/charlieteofoundation/

Get your free copy of The Smart Sales System.

The step-by-step sales framework built for trade business owners.

https://tradesformation.systeme.io/smartsales

What does scaling a 300 million plus home services empire in the US have to do with your Plumbing, Electrical, or HVAC business in Australia? More than you think.

Adrian Fadini links up with Tommy Mello for a straight-talking deep dive.

Tommy reveals the mindset, systems, and standards that took him from technician to leading one of the biggest home service brands in the world. He walks through how to build a culture that performs, why real branding goes way beyond a logo on a van, and how technology and ruthless prioritisation separate scalable businesses from the ones that stay stuck in chaos. He also shows how to sell what people actually want, not just what you feel like offering, and how to reverse-engineer growth so every move is intentional.

This conversation is a wake-up call for Aussie trade business owners who are tired of firefighting and ready to build something that runs on vision instead of fear.

You’ll learn:

• How lessons from a 300M plus US home services business apply directly to Australian trade businesses
• The key ingredients of a high-performance culture that actually hits targets
• Why branding is built in the customer experience, not just the logo
• How to use technology and prioritisation to get out of constant firefighting
• The power of "selling what people want" to lift average job value and profit
• How to reverse-engineer your numbers so growth becomes a plan, not a guess
• Practical steps to hire smarter, systemise better, and lead with a clear vision

In this episode:

00:00 What a 300M home services giant can teach Aussie trade businesses

06:05 From technician to empire builder

13:20 Culture, standards, and building a team that performs

21:10 Branding beyond the logo and van wrap

28:45 Tech, prioritisation, and getting out of daily chaos

36:30 Selling what people want and engineering profit

44:15 Shifting from survival mode to strategic leadership

Disclaimer: This episode is for education only. It is not business, financial, marketing, or legal advice. Your situation is unique. Get proper guidance before making decisions.

Follow TradesFormation

https://link.me/trades_formation

https://tradesformation.com.au/

Connect with Tommy Mello

Website:https://www.tommymello.com/

LinkedIn: https://www.linkedin.com/in/tommymello/

Get your free copy of The Smart Sales System.

The step-by-step sales framework built for trade business owners.

https://www.tradesformation.com.au

What happens when one of the fittest men in rugby league breaks down and has to rebuild from scratch?

Anthony Minichiello reveals how hitting rock bottom with his body led to a complete reset in how he trains, eats, thinks and lives.

Anthony pulls back the curtain on what it actually takes to perform at the highest level, lose it all to injury, then come back stronger. He unpacks how farm life built his engine, how nutrition and gut health helped repair his spine, and why MiniFit is all about giving kids a smarter foundation for life.

He also gets real on caffeine, energy drinks, hydration, fasting and the daily habits that keep him sharp long after his NRL career.

If you are a trade business owner building a team and a family, this episode shows you how to turn your body, brain and habits into an asset that can actually keep up with your ambitions.

What You’ll Learn

• How growing up on a farm shaped Anthony’s work ethic, resilience and natural fitness
• The real story behind his spine injuries and how nutrition became the key to recovery
• MiniFit’s 5 foundations for kids’ health and how parents can apply them at home
• Simple ways to manage tech, screens and build real-world confidence in kids
• How elite athletes think about gut health, genetic testing and performance
• Practical hydration, caffeine and electrolyte rules you can use every day
• How to use fasting, routines and the 80/20 rule to stay fit for the long game

In this episode:

03:15 Growing up on a farm, risk, freedom and fitness

07:35 Signing with the Roosters at 16 and learning to be a pro

14:45 MiniFit’s 5 foundations for kids’ health

23:20 Healing the spine through nutrition and smarter training

30:20 Why so much health and disease starts in the gut

35:00 Water, electrolytes and hydration done right

37:30 Fasting, longevity and the 80/20 approach to long-term health

Disclaimer

This episode is for education and inspiration only. It is not medical, health, business or financial advice. Your situation is unique, so speak with qualified professionals before making changes to your training, nutrition or business.

Follow TradesFormation

https://link.me/trades_formation

https://tradesformation.com.au/

Anthony Minichiello

Website: https://www.minifit.com.au

Keywords: trade business coaching, plumbing, electrical, HVAC, rugby league, Anthony Minichiello, MiniFit, kids health, gut health, hydration, high performance

Get your free copy of The Smart Sales System.

The step-by-step sales framework built for trade business owners.

https://tradesformation.systeme.io/smartsales

Your leads are not the problem. Your follow-up is.

Adrian Fadini connects with Ryan Fenn from CHIIRP for a straight-talking deep dive into it.

Ryan went from a $500 windshield repair hustle to building CHIIRP, a sales automation platform generating 800K dollars a month and supporting trade businesses around the world. He walks through how he fixed his own follow-up gaps, bootstrapped a tech company without investors, and built systems that make sales teams feel faster, sharper, and more human - not replaced. You will also hear how comedy, faith, and service shaped the way he leads and sells.

Your pipeline is already full of opportunity. This episode shows you how to stop leaking it and start converting it into real growth and freedom.

You’ll learn:

• Why so-called "bad leads" are usually under-followed, not broken
• How follow-up speed, timing, and consistency impact your sales results
• What it takes to grow a tech company without outside capital
• How to use campaign codes and smart automation to create trackable, shareable wins
• A practical way to layer CHIIRP on top of platforms like ServiceTitan instead of competing with them
• How AI and automation can elevate your team instead of replacing them
• Why faith, gratitude, and a mindset of service change the way you sell and lead

In this episode:

00:00 From 500 dollar windshield repairs to tech founder

06:15 Scaling a gas station side hustle into a real business

13:40 The follow-up problem and the birth of CHIIRP

21:05 Campaign codes, automation, and creating wins your team can share

29:30 Working with ServiceTitan and other platforms instead of fighting them

37:20 AI, people, and why automation should make your team superhuman

45:10 Faith, gratitude, and building a business that actually serves

Follow TradesFormation

https://link.me/trades_formation

https://tradesformation.com.au/

Connect with Ryan Fenn

Website: https://chiirp.com/

LinkedIn: https://www.linkedin.com/in/ryan-fenn-76568b165/

Get your free copy of The Smart Sales System.

The step-by-step sales framework built for trade business owners.

https://tradesformation.systeme.io/smartsales

If your marketing feels busy but your growth feels stuck, your strategy is too complicated.

Adrian Fadini jumps on the mic with Allan Dib from Lean Marketing to walk through it step by step.

Allan explains how simplifying your marketing can sell over a million books, grow businesses across the world, and still work for a small trade business on a tight budget. He unpacks the One Page Marketing Plan mindset, why boring businesses win, and how to build lean marketing that is simple to run, easy to scale, and hard for competitors to copy. He also opens up about his own transformation in fitness, mindset, and identity, and how that shift powers everything he builds.

When your marketing is simple, clear, and repeatable, you get freedom: better clients, better prices, and a business that grows without burning you out.

What You’ll Learn

• Why simplicity is the real unfair advantage in marketing
• How “random acts of marketing” quietly destroy your strategy and budget
• How to build a lean marketing infrastructure that supports growth instead of chaos
• How to unlock the goldmine in your email list without spamming people
• Practical ways to stand out in a crowded trade market
• How identity shifts drive better decisions in business and life
• Smart ways to use AI and automation without losing your point of difference
• What makes a unique selling proposition actually unique and believable

In this episode:

00:00 Why simplifying your marketing changes everything

05:20 One Page Marketing Plan and selling over a million books

12:45 Killing “random acts of marketing” and going lean

20:30 Email marketing, customer experience, and real retention

28:50 Standing out in a saturated trade market

36:40 Identity shifts, fitness, and what really drives success

45:10 Using AI and automation without losing your edge

Follow TradesFormation

https://link.me/trades_formation

https://tradesformation.com.au/

Connect with Allan Dib

Website: LeanMarketing.com/unlocked

LinkedIn: https://www.linkedin.com/in/allandib/