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If your marketing feels busy but your growth feels stuck, your strategy is too complicated.

Adrian Fadini jumps on the mic with Allan Dib from Lean Marketing to walk through it step by step.

Allan explains how simplifying your marketing can sell over a million books, grow businesses across the world, and still work for a small trade business on a tight budget. He unpacks the One Page Marketing Plan mindset, why boring businesses win, and how to build lean marketing that is simple to run, easy to scale, and hard for competitors to copy. He also opens up about his own transformation in fitness, mindset, and identity, and how that shift powers everything he builds.

When your marketing is simple, clear, and repeatable, you get freedom: better clients, better prices, and a business that grows without burning you out.

What You’ll Learn

• Why simplicity is the real unfair advantage in marketing
• How “random acts of marketing” quietly destroy your strategy and budget
• How to build a lean marketing infrastructure that supports growth instead of chaos
• How to unlock the goldmine in your email list without spamming people
• Practical ways to stand out in a crowded trade market
• How identity shifts drive better decisions in business and life
• Smart ways to use AI and automation without losing your point of difference
• What makes a unique selling proposition actually unique and believable

In this episode:

00:00 Why simplifying your marketing changes everything

05:20 One Page Marketing Plan and selling over a million books

12:45 Killing “random acts of marketing” and going lean

20:30 Email marketing, customer experience, and real retention

28:50 Standing out in a saturated trade market

36:40 Identity shifts, fitness, and what really drives success

45:10 Using AI and automation without losing your edge

Follow TradesFormation

https://link.me/trades_formation

https://tradesformation.com.au/

Connect with Allan Dib

Website: LeanMarketing.com/unlocked

LinkedIn: https://www.linkedin.com/in/allandib/