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What does scaling a 300 million plus home services empire in the US have to do with your Plumbing, Electrical, or HVAC business in Australia? More than you think.

Adrian Fadini links up with Tommy Mello for a straight-talking deep dive.

Tommy reveals the mindset, systems, and standards that took him from technician to leading one of the biggest home service brands in the world. He walks through how to build a culture that performs, why real branding goes way beyond a logo on a van, and how technology and ruthless prioritisation separate scalable businesses from the ones that stay stuck in chaos. He also shows how to sell what people actually want, not just what you feel like offering, and how to reverse-engineer growth so every move is intentional.

This conversation is a wake-up call for Aussie trade business owners who are tired of firefighting and ready to build something that runs on vision instead of fear.

You’ll learn:

• How lessons from a 300M plus US home services business apply directly to Australian trade businesses
• The key ingredients of a high-performance culture that actually hits targets
• Why branding is built in the customer experience, not just the logo
• How to use technology and prioritisation to get out of constant firefighting
• The power of "selling what people want" to lift average job value and profit
• How to reverse-engineer your numbers so growth becomes a plan, not a guess
• Practical steps to hire smarter, systemise better, and lead with a clear vision

In this episode:

00:00 What a 300M home services giant can teach Aussie trade businesses

06:05 From technician to empire builder

13:20 Culture, standards, and building a team that performs

21:10 Branding beyond the logo and van wrap

28:45 Tech, prioritisation, and getting out of daily chaos

36:30 Selling what people want and engineering profit

44:15 Shifting from survival mode to strategic leadership

Disclaimer: This episode is for education only. It is not business, financial, marketing, or legal advice. Your situation is unique. Get proper guidance before making decisions.

Follow TradesFormation

https://link.me/trades_formation

https://tradesformation.com.au/

Connect with Tommy Mello

Website:https://www.tommymello.com/

LinkedIn: https://www.linkedin.com/in/tommymello/