My delivery was impeccable. And the whole time, my hands were pressed together in a little triangle at my chin, over and over, like the villain in Austin Powers. I only found out because I finally watched the tape.

In this episode of Speak Goodr, I break down the difference between the footage you make for you and the footage you make for them. Most speakers have it backwards. Meeting professionals rarely watch the long demo reel, the worst video I ever sent still got me booked, and the fix that cost me the most taught me to send context with every video.

In this episode

• Why you need to watch your own game tape, and what mine revealed
• The footage you make for you vs. the footage you make for them
• Why nobody watches the long demo reel, and how long your lead-in video should be
• The worst video I ever sent, and why it still got me booked
• Why you should send context with every video

Your turn
Have you ever watched yourself all the way through? What did you catch? Tell me in the comments.

Sponsor
This episode is brought to you by HighLevel. Start your extended 30-day free trial: gohighlevel.com/ryan-vet
Paid sponsorship. I may earn a commission if you sign up through my link, at no extra cost to you.

Get the Mic Drop
My free weekly newsletter for speakers who want to get booked: micdrop.speakgoodr.com

About Ryan
Ryan Vet is a two-time USA TODAY bestselling author (Speak Goodr, Cracking the Millennial Code), keynote speaker, generational futurist and member of the National Speakers Association's Million Dollar Speakers Group. Get the book: speakgoodr.com

Not perfect, just a little Goodr.

I'm a Diamond Medallion and a Million Miler. But on one bad travel day, none of that mattered. I was just a guy with a phone that wouldn't connect, staring at a line that wasn't moving.

In this episode of Speak Goodr, I give you three answers on travel loyalty for speakers who live on the road, and only one of them is a clean yes. Airline loyalty, hotel loyalty and rental car loyalty, what status actually costs, and the steps I'd take to get where you need to be on time.

In this episode

• Airline loyalty: why it's worth it, and the cancellations it has rescued me from
• Hotel loyalty: only sometimes, especially when the event's room block decides for you
• Rental car loyalty: not right now
• What status really costs, and the spend where it starts to pay off
• Six practical steps, including the public delay data almost nobody checks before booking a flight

Sponsor
This episode is brought to you by HighLevel. Start your extended 30-day free trial: gohighlevel.com/ryan-vet
Paid sponsorship. I may earn a commission if you sign up through my link, at no extra cost to you.

Get the Mic Drop
My free weekly newsletter for speakers who want to get booked: micdrop.speakgoodr.com

About Ryan
Ryan Vet is a two-time USA TODAY bestselling author (Speak Goodr, Cracking the Millennial Code), keynote speaker, generational futurist and member of the National Speakers Association's Million Dollar Speakers Group. Get the book: speakgoodr.com

Not perfect, just a little Goodr.

I avoided rereading my own book for seven years. Opening it again changed how I think about all the books that never come out.

In this episode of Speak Goodr, I share what I found when I finally reread Cracking the Millennial Code, a book with "Millennial" in the title that, by every rule, should have aged into the ground. The label got old. The framework didn't. A book is a key, and before you write another word, you need to know which door it's meant to open.

In this episode

• Why I avoided my own book for seven years, and what I found when I reread it
• A book is a key: what your book should actually unlock for your speaking business
• Five questions to answer before you write chapter one
• Why a book built to open every door tends to open none of them
• Why "whenever I'm done" isn't a release date

Your turn
Working on a book? Drop the title and your release date in the comments.

Sponsor
This episode is brought to you by HighLevel. Start your extended 30-day free trial: gohighlevel.com/ryan-vet
Paid sponsorship. I may earn a commission if you sign up through my link, at no extra cost to you.

Get the Mic Drop
My free weekly newsletter for speakers who want to get booked: micdrop.speakgoodr.com

About Ryan
Ryan Vet is a two-time USA TODAY bestselling author (Speak Goodr, Cracking the Millennial Code), keynote speaker, generational futurist and member of the National Speakers Association's Million Dollar Speakers Group. Get the book: speakgoodr.com

Not perfect, just a little Goodr.

It's the moment on every booking call when the meeting professional takes a breath and asks, "So what's your fee?" Whatever you say next is probably wrong. Not because your number is wrong, but because you're the one saying it.

In this episode of Speak Goodr, I share the rule that changed how I talk about money, the story of my first paid gig and the suite in Columbus, and a five-step fee conversation framework with the exact questions I use to get the buyer's number out in the open first.

In this episode

• The booking-call moment where most speakers leave money on the table
• My first paid gig and the suite in Columbus
• The rule: the first person to name a number loses
• A five-step fee conversation framework, including what to say when they "don't have a budget yet"
• Why you should never take the first no
• Fee integrity, and why it protects your business

Sponsor
This episode is brought to you by HighLevel. Start your extended 30-day free trial: gohighlevel.com/ryan-vet
Paid sponsorship. I may earn a commission if you sign up through my link, at no extra cost to you.

Get the Mic Drop
My free weekly newsletter for speakers who want to get booked: micdrop.speakgoodr.com

About Ryan
Ryan Vet is a two-time USA TODAY bestselling author (Speak Goodr, Cracking the Millennial Code), keynote speaker, generational futurist and member of the National Speakers Association's Million Dollar Speakers Group. Get the book: speakgoodr.com

Not perfect, just a little Goodr.

Everyone chases the tip of the pyramid. The steady money in speaking lives below the stage line.

In this episode of Speak Goodr, I ask whether "keynote speaker" is the label that actually serves your business or just the one that flatters you. Mine flattered me for years, and it cost me. We'll look at the visible slice of the speaking world, the Corolla and the Bentley, and the simple $100 math that shows why breakouts, trainings and workshops can be worth more than one big keynote.

In this episode

• Why almost every new speaker says they want to be a keynote speaker
• Where the steady money lives: breakouts, trainings, workshops, emcee and host work
• The visible slice: what you don't see behind a big keynote fee
• The Corolla and the Bentley
• The $100 math that changes how you price a breakout

Your turn
What does your LinkedIn headline say right now? Tell me in the comments.

Sponsor
This episode is brought to you by HighLevel. Start your extended 30-day free trial: gohighlevel.com/ryan-vet
Paid sponsorship. I may earn a commission if you sign up through my link, at no extra cost to you.

Get the Mic Drop
My free weekly newsletter for speakers who want to get booked: micdrop.speakgoodr.com

About Ryan
Ryan Vet is a two-time USA TODAY bestselling author (Speak Goodr, Cracking the Millennial Code), keynote speaker, generational futurist and member of the National Speakers Association's Million Dollar Speakers Group. Get the book: speakgoodr.com

Not perfect, just a little Goodr.

Your audience will forget most of your talk before they reach their car. The question is which one idea they keep.

In this episode of Speak Goodr, I walk through the forgetting curve, a keynote of mine that sank (I proved the problem so well that I left the room at the bottom of the hole), and how the same low point with a different exit changes what people carry out the door. This isn't a rookie mistake. It trips up the pros too.

In this episode

• The forgetting curve and what it means for your keynote
• The keynote of mine that sank, and why
• Same low point, different exit: how to bring an audience back up
• Why this trips up experienced speakers too
• What to do this week so your one big idea sticks

Sponsor
This episode is brought to you by HighLevel. Start your extended 30-day free trial: gohighlevel.com/ryan-vet
Paid sponsorship. I may earn a commission if you sign up through my link, at no extra cost to you.

Get the Mic Drop
My free weekly newsletter for speakers who want to get booked: micdrop.speakgoodr.com

About Ryan
Ryan Vet is a two-time USA TODAY bestselling author (Speak Goodr, Cracking the Millennial Code), keynote speaker, generational futurist and member of the National Speakers Association's Million Dollar Speakers Group. Get the book: speakgoodr.com

Not perfect, just a little Goodr.

We call it a mentor relationship when really it's just admiration. Admiration is free, it only runs one direction, and it will never once call you back.

In this episode of Speak Goodr, I talk about why the speaking business is lonelier than it looks from the audience, and the three people every speaker needs in their corner: someone ahead of you, someone beside you and someone behind you. Most of us only have one of them.

In this episode

• Why following a speaker you admire isn't the same as having a mentor
• The forerunner: someone who has already walked the road ahead
• The running mate: someone keeping pace right beside you
• The mentee: someone you're bringing along
• Why most speakers only have one of the three
• How to actually find a speaker community

Sponsor
This episode is brought to you by HighLevel. Start your extended 30-day free trial: gohighlevel.com/ryan-vet
Paid sponsorship. I may earn a commission if you sign up through my link, at no extra cost to you.

Get the Mic Drop
My free weekly newsletter for speakers who want to get booked: micdrop.speakgoodr.com

About Ryan
Ryan Vet is a two-time USA TODAY bestselling author (Speak Goodr, Cracking the Millennial Code), keynote speaker, generational futurist and member of the National Speakers Association's Million Dollar Speakers Group. Get the book: speakgoodr.com

Not perfect, just a little Goodr.

Every speaking career runs through three seasons: grind, grow and give. Knowing which one you're in changes what you should be measuring.

In this episode of Speak Goodr, I share the honest reason Speak Goodr went quiet, the three seasons I see in every speaking career, including my own, and the motto I came back to after getting so busy building that I forgot it. If you're in the grind right now, your job is reps, not visibility.

In this episode

• The three seasons of a speaking career: grind, grow and give
• Why so much "become a paid speaker" advice is snake oil
• Why you should stop measuring your season against someone else's
• What one NSA chapter showed me about giving back
• One thing you can use today

Your turn
Which season are you in right now: grinding, growing or giving? Tell me in the comments.

Mentioned in this episode
The Rise of the Guru: youtube.com/watch?v=eLYo5P8t8uk

Sponsor
This episode is brought to you by HighLevel. Start your extended 30-day free trial: gohighlevel.com/ryan-vet
Paid sponsorship. I may earn a commission if you sign up through my link, at no extra cost to you.

Get the Mic Drop
My free weekly newsletter for speakers who want to get booked: micdrop.speakgoodr.com

About Ryan
Ryan Vet is a two-time USA TODAY bestselling author (Speak Goodr, Cracking the Millennial Code), keynote speaker, generational futurist and member of the National Speakers Association's Million Dollar Speakers Group. Get the book: speakgoodr.com

Not perfect, just a little Goodr.