In this conversation, Tracy Jepson and Jac White explore the realities of entrepreneurship, particularly for women. They discuss the challenges of starting a business, the importance of sales strategies, and the need for flexibility in client relationships. Jac shares her insights on overcoming sales anxiety, understanding financial needs, and the significance of building relationships for sales success. They also touch on the concept of good versus bad money and the process of pivoting in business. In this conversation, Jac White and Tracy Jepson discuss the challenges and excitement of building businesses that empower women, the importance of balancing personal and professional life, and the need for integrity in business relationships. They explore the evolving landscape of entrepreneurship, the significance of understanding customer needs, and the value of saying no to maintain focus and integrity. The discussion emphasizes the importance of personal growth, learning, and building a supportive community for women entrepreneurs.

Chapters

00:00 Introduction to Entrepreneurship and Sales

03:00 The Reality of Starting a Business

06:08 Navigating Client Relationships and Expectations

08:58 The Importance of Flexibility in Business

12:01 Overcoming Sales Anxiety and Pricing Challenges

15:00 Building Relationships for Sales Success

17:48 Understanding Financial Needs in Business

20:55 The Value of Good Money vs. Bad Money

23:55 The Process of Pivoting in Business

27:51 Passion for Women and Money

29:12 Building a Business: The Challenges of Growth

30:56 Balancing Personal and Professional Life

36:41 Navigating the Noise: Selecting Growth Opportunities

41:20 Understanding Customer Needs in a Noisy Market

48:37 Integrity in Business: Building Trust and Relationships

In this episode of the Small Business Big Deal podcast, host Tracy Jepson interviews Roxanne Alford, the founder of Short Stuff, a sustainable children's clothing brand inspired by her experiences as a new mom. Roxanne shares her journey from working in IT sales to launching her own brand, driven by a desire for gender-neutral clothing and educational products for children. The conversation explores the challenges of entrepreneurship, including sourcing sustainable materials, balancing personal life with business, and the importance of community feedback. Roxanne emphasizes the significance of resilience, personal growth, and breaking stereotypes in the fashion industry. In this engaging conversation, Roxanne Alford shares her journey as an entrepreneur, discussing her unique skills, the launch of her new collection, and the importance of support systems for women in business. She emphasizes the significance of pursuing one's passions, balancing motherhood with entrepreneurship, and the value of community among women. Roxanne also reflects on her aspirations for her business and the legacy she hopes to create.

Chapters

00:00 Introduction to Roxanne Alford and Short Stuff
03:33 The Journey to Entrepreneurship
05:54 Sourcing Suppliers and Sustainability
08:07 Balancing Personal Life and Business
10:33 Financing the Startup
11:39 Risks in Entrepreneurship
14:22 Personal and Professional Growth
16:43 Inspirations and Resilience
18:34 Learning from Experience
20:18 Creating a Sense of Home
21:54 Feedback and Community Engagement
23:27 Gender Neutrality in Children's Clothing
25:08 Fun and Useless Skills
25:54 Useless Skills and Hidden Talents
27:21 The World of Wonder Collection
30:08 Lunch with Influential Figures
32:08 Building a Legacy through Business
35:43 Encouragement for Aspiring Entrepreneurs
39:07 Balancing Motherhood and Entrepreneurship
42:13 Where to Find Short Stuff Shop

When your identity is tied to a title and that title gets stripped away, what’s left?

In this episode, Tracy sits down with Jeremy Capo—a respected collegiate athletics administrator turned business development executive and all-around motivational force. From navigating career upheaval during the pandemic to finding his footing through faith, fitness, and a relentless commitment to showing up, Jeremy’s story is a masterclass in resilience, reinvention, and remembering your why.

Chapters

00:00 Introduction and Motivation
02:50 The Journey of Consistency
06:06 Impact on Family and Personal Life
08:57 Personal Habits for Success
11:47 Navigating Change and Patience
14:50 Overcoming Imposter Syndrome
17:57 Building Relationships and Connections
21:06 Legacy and Impact
24:01 Finding Motivation and Starting Small
39:48 Listening to Your Body: The Importance of Rest
41:53 Dinner with Influential Figures: Personal Reflections
44:03 Conversations with Our Younger Selves: Lessons Learned
47:00 The Value of Resilience: Learning from Low Points
50:07 Celebrating Wins: The Importance of Self-Acknowledgment
54:04 Transformative Moments: The Journey to Change

In this conversation, Tracy Jepson interviews Sabrina, the founder of Golf Angels, a brand aimed at making golf more accessible and relatable for women. They discuss the inspiration behind the brand, the challenges of starting a business, the importance of self-care, and how Golf Angels aims to break traditional norms in the golf industry. Sabrina shares her journey as an entrepreneur, the support she receives from her community, and her vision for creating a brand that resonates with women golfers. In this conversation, Sabrina and Tracy discuss the evolution of women's golf apparel, the importance of celebrating small wins in entrepreneurship, and the challenges of building a niche brand in a traditionally male-dominated industry. They emphasize the need for modern branding that resonates with younger generations and the significance of community engagement in growing a business.

💡 Episode Summary:

What happens when you realize success isn’t just about the numbers, the status, or the accolades? In this episode, I sit down with Sydney Ryker, an entrepreneur, speaker, and mentor who took the leap from high-performing network marketer and business owner to a journey of deep self-discovery. Sydney shares her incredible story—how she started her entrepreneurial journey with $50 and no plan, built multiple businesses, and then walked away from it all to find true alignment.

We dive into:

✅ The real story behind her move to California with nothing but resourcefulness

✅ Why women in business struggle with valuing their own worth—and how to change that

✅ The pressure to scale, build big, and ‘be a powerhouse’ vs. defining success on your own terms

✅ How removing societal expectations, alcohol, and external validation led to her most fulfilling life yet

✅ The importance of choosing clients, stages, and opportunities that align with your values

✅ Why success isn’t just about chasing money, but about waking up at peace

This episode is a must-listen for anyone who’s ever felt the weight of external expectations, struggled with pricing their worth, or wondered if they’re on the right path. Sydney’s journey is raw, honest, and inspiring—proving that sometimes, the biggest transformation comes from stripping away rather than adding more.

📚 Books Mentioned:

• The Queen’s Code by Alison Armstrong

• Secrets of the Millionaire Mind by T. Harv Eker

• A Court of Thorns and Roses series by Sarah J. Maas

📍 Where to Find Sydney:

🌐 Website: sydneyryker.com

📸 Instagram: @sydneyryker

📹 TikTok: @sydneyryker

📖 Preorder Her Book: Available on her website!

Chapters

00:00 Introduction and Early Entrepreneurial Journey
02:25 Meeting a Mentor and Transitioning to Speaking and Writing
09:37 The Benefits and Challenges of Network Marketing
12:18 Finding Joy and Enjoyment in Business
19:16 Creating Minimal and Flexible Systems in Business
25:26 Defining Success on Your Own Terms
29:47 Embracing Authenticity and Personal Growth
31:31 The Journey of Self-Discovery
36:00 Aligning Values for Success
39:09 Sharing the Secrets of Entrepreneurship
42:26 Embracing the Process, Letting Go of Perfectionism
44:42 Cultivating a Healthy Money Mindset
48:26 Grounding and Recharging for Well-Being

On today’s podcast, we’re talking with Katie Dooley, owner of Paper Lime Creative, a branding and design agency in Edmonton, AB. Her company creates stunning visual branding that shows off businesses’ unique personalities. Their print design services make getting a brand out into the world effortless and enjoyable.

Read more: https://tracyjepsonpodcast.com/media/ep-39-design-agency-owner-helps-businesses-create-stunning-branding/1490/

About our guest: https://paperlime.ca/about/

What we discuss on this episode:

0:56 – Meet Katie

1:29 – Entrepreneur dreams

3:45 – Making the transition

7:25 – Changing her life

10:00 – Growing pains

11:03 – Structuring her business

12:09 – Brand strategy

16:02 – Companies she works with

17:32 – Growth

18:47 – Continuing education

21:26 – Managing the work

26:11 – When to hire a marketing company

36:40 – Advice

On today’s podcast, we’re talking with Dennis Crosby, owner of Crochet Media Group, an online subscription that focuses on the arts and crafts niche, especially crocheting. Find out how his business is thriving, even during COVID.

Read more: https://tracyjepsonpodcast.com/media/ep-38-online-magazine-business-booming-even-during-covid/1484/ 

About our guest: https://denniscrosby.com/ 

What we discuss on this episode: 

1:32 – Meet Dennis

12:55 – How he ended up working on a magazine

19:53 – Why he continued magazine

24:45 – Building teams

29:06 – Hiring

34:16 – Personal development

40:59 – What’s next