In this conversation, Tracy Jepson and Jac White explore the realities of entrepreneurship, particularly for women. They discuss the challenges of starting a business, the importance of sales strategies, and the need for flexibility in client relationships. Jac shares her insights on overcoming sales anxiety, understanding financial needs, and the significance of building relationships for sales success. They also touch on the concept of good versus bad money and the process of pivoting in business. In this conversation, Jac White and Tracy Jepson discuss the challenges and excitement of building businesses that empower women, the importance of balancing personal and professional life, and the need for integrity in business relationships. They explore the evolving landscape of entrepreneurship, the significance of understanding customer needs, and the value of saying no to maintain focus and integrity. The discussion emphasizes the importance of personal growth, learning, and building a supportive community for women entrepreneurs.

Chapters

00:00 Introduction to Entrepreneurship and Sales

03:00 The Reality of Starting a Business

06:08 Navigating Client Relationships and Expectations

08:58 The Importance of Flexibility in Business

12:01 Overcoming Sales Anxiety and Pricing Challenges

15:00 Building Relationships for Sales Success

17:48 Understanding Financial Needs in Business

20:55 The Value of Good Money vs. Bad Money

23:55 The Process of Pivoting in Business

27:51 Passion for Women and Money

29:12 Building a Business: The Challenges of Growth

30:56 Balancing Personal and Professional Life

36:41 Navigating the Noise: Selecting Growth Opportunities

41:20 Understanding Customer Needs in a Noisy Market

48:37 Integrity in Business: Building Trust and Relationships

In this episode of the Small Business Big Deal podcast, host Tracy Jepson interviews Roxanne Alford, the founder of Short Stuff, a sustainable children's clothing brand inspired by her experiences as a new mom. Roxanne shares her journey from working in IT sales to launching her own brand, driven by a desire for gender-neutral clothing and educational products for children. The conversation explores the challenges of entrepreneurship, including sourcing sustainable materials, balancing personal life with business, and the importance of community feedback. Roxanne emphasizes the significance of resilience, personal growth, and breaking stereotypes in the fashion industry. In this engaging conversation, Roxanne Alford shares her journey as an entrepreneur, discussing her unique skills, the launch of her new collection, and the importance of support systems for women in business. She emphasizes the significance of pursuing one's passions, balancing motherhood with entrepreneurship, and the value of community among women. Roxanne also reflects on her aspirations for her business and the legacy she hopes to create.

Chapters

00:00 Introduction to Roxanne Alford and Short Stuff
03:33 The Journey to Entrepreneurship
05:54 Sourcing Suppliers and Sustainability
08:07 Balancing Personal Life and Business
10:33 Financing the Startup
11:39 Risks in Entrepreneurship
14:22 Personal and Professional Growth
16:43 Inspirations and Resilience
18:34 Learning from Experience
20:18 Creating a Sense of Home
21:54 Feedback and Community Engagement
23:27 Gender Neutrality in Children's Clothing
25:08 Fun and Useless Skills
25:54 Useless Skills and Hidden Talents
27:21 The World of Wonder Collection
30:08 Lunch with Influential Figures
32:08 Building a Legacy through Business
35:43 Encouragement for Aspiring Entrepreneurs
39:07 Balancing Motherhood and Entrepreneurship
42:13 Where to Find Short Stuff Shop

When your identity is tied to a title and that title gets stripped away, what’s left?

In this episode, Tracy sits down with Jeremy Capo—a respected collegiate athletics administrator turned business development executive and all-around motivational force. From navigating career upheaval during the pandemic to finding his footing through faith, fitness, and a relentless commitment to showing up, Jeremy’s story is a masterclass in resilience, reinvention, and remembering your why.

Chapters

00:00 Introduction and Motivation
02:50 The Journey of Consistency
06:06 Impact on Family and Personal Life
08:57 Personal Habits for Success
11:47 Navigating Change and Patience
14:50 Overcoming Imposter Syndrome
17:57 Building Relationships and Connections
21:06 Legacy and Impact
24:01 Finding Motivation and Starting Small
39:48 Listening to Your Body: The Importance of Rest
41:53 Dinner with Influential Figures: Personal Reflections
44:03 Conversations with Our Younger Selves: Lessons Learned
47:00 The Value of Resilience: Learning from Low Points
50:07 Celebrating Wins: The Importance of Self-Acknowledgment
54:04 Transformative Moments: The Journey to Change