From rookie agent to revenue powerhouse, Barb Betts built her business on one thing—relationships. In this episode, she shares with Alice Heiman the exact system CEOs can use to turn their network into a sales engine. Stop chasing leads and start building trust that scales.

📚 Barb's Book Recommendation: How to Win Friends and Influence People by Dale Carnegie
🎧 Podcast Pick: The Ed Mylett Show and The School of Greatness by Lewis Howes
💡 Advice to CEOs: “Relationships before revenue. Always.”

About Barb

Barb Betts is a sought-after keynote speaker, CEO and relentless advocate for building businesses rooted in relationships. With over 20 years of experience, she blends authenticity and strategy to help professionals create lasting success while staying true to themselves. Known for her high-energy, transformative presentations, Barb has inspired audiences at events like LVMH, Thelios, Fidelity National, Inman Connect, and the NAR Annual Conference.

As an entrepreneur and CEO, Barb equips leaders and business owners with the systems and strategies to leverage relationships for growth and success. Through her award-winning podcast, Relationships are Your Superpower®, she shows how trust-based connections lead to more referrals, loyal clients, and sustainable business models.

Outside of her work, Barb enjoys life in Southern California with her husband and two children, believing that the strongest relationships are those nurtured both personally and professionally.

🔗 Connect with Barb:
LinkedIn: Barb Betts
Website: barbbetts.com

🔗 Connect with Alice Heiman:
LinkedIn: Alice Heiman
Website: aliceheiman.com

How do you turn a simple insight, “that warm introductions close more deals”, into a high-growth tech company?

In this episode of Sales Talk for CEOs, Drew Sechrist shares the journey from being a top enterprise seller at Salesforce (working under Marc Benioff in the early days) to co-founding Connect The Dots. He reveals the selling motion that consistently helped him win big deals and how he transformed it into a powerful sales tool that helps teams get to the right people, faster.

🎧 If your sellers are struggling to break through, it’s time to unlock the power of trust.

🔗 Connect With:
Drew Sechrist: LinkedIn | Connect The Dots

Alice Heiman: LinkedIn | Website

Drew’s Recommendations:

Book: Crossing the Chasm by Geoffrey Moore

Podcast: Hardcore History by Dan Carlin

Advice to CEOs: “It’s all about trust. Figure out your trusted relationships and how to put them to work for you.”

Negotiation isn’t about who wins, it’s about reaching agreement. But for CEOs and sales teams under pressure, the idea of hearing “no” can feel like failure.

In this episode, Alice Heiman talks with Jim Camp Jr. and Vladimir Bushin of Camp Negotiations about how a mindset shift can change everything. They share the foundational system used by top dealmakers to negotiate calmly, clearly, and with respect.

Negotiation happens all day, every day. This episode shows you how to lead it well.

Should your B2B sales team be using social media to sell? Alice Heiman says - no. The “Connect and Pitch Slap” needs to die a sudden death. In this episode, Alice Heiman breaks down why LinkedIn outreach is failing and what CEOs must change now.

Stop the pitch. Start building real connections. Alice shares how to equip your sales team to engage authentically, spark real conversations, and earn buyer trust.

If you’re a CEO or sales leader wondering why your “social selling” isn’t working, start here.

Connect with Alice Heiman

https://www.linkedin.com/in/aliceheiman/

https://www.linkedin.com/company/alice-heiman-llc/

Manuj Aggarwal hit a wall: too much work, too little time, and no content writer who could capture his vision. That’s when he turned to OpenAI—and everything changed.

In this episode, hear how the founder of TetraNoodle Technologies used AI not just to scale, but to differentiate. Drawing on his backgrounds in neuroscience and cybersecurity, Manuj created a private, secure AI platform focused on storytelling, content synthesis, and control.

This is the episode for CEOs ready to scale smarter and use AI not just to keep up—but to lead.

Connect with Manuj Aggarwal

LinkedIn : https://www.linkedin.com/in/manujaggarwal/

Facebook : https://www.facebook.com/manujagro

Instagram : https://www.instagram.com/manujagro/

YouTube : https://www.youtube.com/@manujagro

Podcast : https://podcasts.apple.com/us/podcast/bootstrapping-your-dreams-show/id1453077497

Connect with Alice Heiman

https://www.linkedin.com/in/aliceheiman/

https://www.linkedin.com/company/alice-heiman-llc/

📖 Book Recommendation: Principles: Life and Work by Ray Dalio – Link to book

🎧 Podcast Recommendation: The Joe Rogan Experience – Listen on Spotify

💡 Advice to CEOs: “Data is the new currency—and AI is the engine that generates it.” – Manuj Aggarwal

Sales teams keep losing deals not because of product—it's how they frame value. Messaging expert Tim Riesterer shares research-backed insights on how today’s B2B buyers make decisions, and how CEOs can guide their teams to win more by reducing risk and aligning with real buying behavior.

Connect with Tim Riesterer
https://www.linkedin.com/in/tim-riesterer/

Learn more about Tim's Podcast, The Emblazers Show here https://www.emblazegrowth.com/podcast

Connect with Alice Heiman
https://www.linkedin.com/in/aliceheiman/
https://www.linkedin.com/company/alice-heiman-llc/

Samantha McKenna didn’t just start a sales consultancy—she launched it with customers waiting in line. In this episode, she reveals how building an authentic presence on LinkedIn before starting #samsales set her up for immediate success. Learn how she transitioned from being a top rep at LinkedIn to bootstrapping a fast-growing company and how CEOs can do the same.

Listen to how one founder defied convention, ditched traditional sales tactics, and built a business on human connection, one LinkedIn post at a time.

🔗 Connect with Samantha McKenna:

https://www.linkedin.com/in/samsalesli/

https://www.samsalesconsulting.com

🔗 Connect with Alice Heiman:

https://aliceheiman.com

https://www.linkedin.com/company/alice-heiman-llc

Recommendations by Samantha

Book every CEO should read:
📚 Unreasonable Hospitality by Will Guidara
Get the book

Podcast recommendation:
🎧 HBR Women at Work by Harvard Business Review
Listen to the Podcast

Top advice for CEOs from Samantha McKenna:
“Quality over quantity. Get back to the basics. Teach your sales teams how to listen, how to problem-solve, how to be human in the sales process—while the world chases AI at scale, you'll win by mastering the fundamentals.”

Most GTM strategies miss the mark—and CEOs are often the reason why. In this episode, Garrett Mehrguth reveals the critical mistake leaders make and how to align sales, marketing, and messaging around the right buyers.

Connect with Garrett Mehrguth

https://www.linkedin.com/in/garrettmehrguth/

(25) Directive: Posts | LinkedIn

Connect with Alice Heiman

LinkedIn Profile: https://www.linkedin.com/in/aliceheiman/

Alice’s Website: https://aliceheiman.com/