From rookie agent to revenue powerhouse, Barb Betts built her business on one thing—relationships. In this episode, she shares with Alice Heiman the exact system CEOs can use to turn their network into a sales engine. Stop chasing leads and start building trust that scales.

📚 Barb's Book Recommendation: How to Win Friends and Influence People by Dale Carnegie
🎧 Podcast Pick: The Ed Mylett Show and The School of Greatness by Lewis Howes
💡 Advice to CEOs: “Relationships before revenue. Always.”

About Barb

Barb Betts is a sought-after keynote speaker, CEO and relentless advocate for building businesses rooted in relationships. With over 20 years of experience, she blends authenticity and strategy to help professionals create lasting success while staying true to themselves. Known for her high-energy, transformative presentations, Barb has inspired audiences at events like LVMH, Thelios, Fidelity National, Inman Connect, and the NAR Annual Conference.

As an entrepreneur and CEO, Barb equips leaders and business owners with the systems and strategies to leverage relationships for growth and success. Through her award-winning podcast, Relationships are Your Superpower®, she shows how trust-based connections lead to more referrals, loyal clients, and sustainable business models.

Outside of her work, Barb enjoys life in Southern California with her husband and two children, believing that the strongest relationships are those nurtured both personally and professionally.

🔗 Connect with Barb:
LinkedIn: Barb Betts
Website: barbbetts.com

🔗 Connect with Alice Heiman:
LinkedIn: Alice Heiman
Website: aliceheiman.com

How do you turn a simple insight, “that warm introductions close more deals”, into a high-growth tech company?

In this episode of Sales Talk for CEOs, Drew Sechrist shares the journey from being a top enterprise seller at Salesforce (working under Marc Benioff in the early days) to co-founding Connect The Dots. He reveals the selling motion that consistently helped him win big deals and how he transformed it into a powerful sales tool that helps teams get to the right people, faster.

🎧 If your sellers are struggling to break through, it’s time to unlock the power of trust.

🔗 Connect With:
Drew Sechrist: LinkedIn | Connect The Dots

Alice Heiman: LinkedIn | Website

Drew’s Recommendations:

Book: Crossing the Chasm by Geoffrey Moore

Podcast: Hardcore History by Dan Carlin

Advice to CEOs: “It’s all about trust. Figure out your trusted relationships and how to put them to work for you.”

Negotiation isn’t about who wins, it’s about reaching agreement. But for CEOs and sales teams under pressure, the idea of hearing “no” can feel like failure.

In this episode, Alice Heiman talks with Jim Camp Jr. and Vladimir Bushin of Camp Negotiations about how a mindset shift can change everything. They share the foundational system used by top dealmakers to negotiate calmly, clearly, and with respect.

Negotiation happens all day, every day. This episode shows you how to lead it well.