Join the weekly newsletter for agents: https://www.realestatelegends.show/ Get the local newsletter playbook for free: https://a-impact-media.kit.com/1fce1e27f2 Zandra Ulloa runs over $200 million a year whether she has 70 agents or 17, and the reason is her systems. She's done over $4 billion in sales and 4,000+ transactions in 13 years in San Diego. After scaling to 72 agent partners, she's now deliberately shrinking the team to a smaller group of high producers and rebuilding it around the systems she's spent 13 years refining. She explains: The "red, yellow, green" system she uses to delegate, and why it gets her 100 times better results The Trello board she's built to template every step of a transaction, from listing prep to closing The team huddle she's run every single morning for almost 5 years How her top agent closes 50+ deals a year, 100% from his sphere, with zero leads from her We cover: (00:00) Intro (01:30) The Year She Lost Her Dad, Her Marriage, and Half Her Team (08:30) What She Changed About Every Agent on Her Team (14:30) Why She Tracks Effort, Not Performance (16:30) Going From 72 Partners Down to 25 (20:00) Do You Want More Volume or More Units? (24:30) How Her Top Agent Closes 50+ Deals a Year From SOI (28:30) The Daily Huddle Call She's Run for Nearly 5 Years (31:00) Why Her Day Starts at 4 AM (37:30) The Red, Yellow, Green System That Gets Her 100x Better Results (41:00) The Trello Setup That Runs Her Entire Business (51:30) The Quarterly Question She Asks Every Agent (59:00) The 1099 Mistake That Can Wreck You in California (01:11:00) The Morning, Afternoon, Evening Content Rule (01:12:00) Why $1M in California Really Means $300K Resources: Zandra’s links: Website: https://www.sdhomeowners.com/ Instagram: https://www.instagram.com/zandra_ulloa/ YouTube: https://www.youtube.com/@zandraulloarealtor5845 My Links: 📧 Newsletter: www.breakingandbuildingleaders.com/ 🎙 Podcast: https://podcasters.spotify.com/pod/sh... 🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured 🐣 X: https://x.com/andrewbayon 📸 Instagram: www.instagram.com/andrew_bayon/ 🕺 TikTok: www.tiktok.com/@andrewbayon A little about us: - 10 years ago I made thousands of sales calls - I was unfulfilled on the rollercoast of referral based sales - I was overweight - 7 years ago I spoke on stage at Curaytor about marketing - I was the marketer for 5 top teams in the US spending several million on paid ads - We were posting content on social but a little aimlessly - Now we've generated well over $10 million in GCI directly from YouTube for agents - Run many of the top YouTube channels from 0 to 50k in real estate - Scaled the only hyper local newsletters across 50+ markets - We grew our team at Knwn Local to 45 people - We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience. - Brand is one of the highest leverage things in business that scales your impact beyond you. - Big visions often don't make sense to small-minded people. If you want to have a greater impact, you'll have to make greater sacrifices. My message: Don’t be well known, be Knwn well. I'm pumped to help you grow & scale your business with this content. DISCLAIMER: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © Knwn Local 2025 We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.
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