『The NEW Rules of Real Estate Marketing (He Grew 80,000 Agent Businesses)』のカバーアート

The NEW Rules of Real Estate Marketing (He Grew 80,000 Agent Businesses)

The NEW Rules of Real Estate Marketing (He Grew 80,000 Agent Businesses)

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Get 10 free YouTube video ideas every week: https://www.realestatelegends.show/ Turn database into listing appointments with ella: https://www.ellaemail.com/ Malte Kramer is CEO of Luxury Presence, the company behind 80,000+ real estate agents and $100M+ in annual recurring revenue. He says most CEOs using AI to cut costs are out of ideas. He says agents are sitting on the most valuable asset in their business without realizing it. And he says one old-school marketing channel still beats every other one by a mile. He explains: ◼️ The one lead source he grades above everything else agents are doing right now ◼️ How his team tests new ideas on AI personas before a single real user ever sees them ◼️ Why he still refuses to let AI decide who gets hired ◼️ The question that made his company 3x more productive with the same team We cover: (00:00) Intro (01:00) The Question That Made Luxury Presence 3x More Productive (01:30) Why CEOs Who Cut Costs With AI Are "Out of Ideas" (05:00) How 50,000 Calls Became 6 AI Personas for Product Testing (11:00) The Desktop Switch That Became Malte's Biggest AI Unlock (14:30) Why AI Interviews Candidates But Never Picks Who Gets Hired (32:00) Ranking ChatGPT, Claude, Gemini and Every Major AI Tool (33:30) What the Top 1% of Agents Do Differently in Marketing (44:00) Grading Every Lead Source From Open Houses to Email (51:00) Why the Best Agents Are Willing to Say No to the Listing (55:30) How to Hire A Players Before You Can Afford Them (1:00:00) The Near-Burnout That Changed How Malte Works (1:05:30) "My Worst Decisions Happened Looking at Dashboards" (1:17:00) 40 Rejections and an Expired Visa: Building Through Near-Death (1:25:00) What World-Class Leadership Actually Means Resources: Guest links: Website: https://www.luxurypresence.com/ Instagram: https://www.instagram.com/maltekramer/?hl=en YouTube: https://www.youtube.com/@malte.kramer My Links: 📧 Newsletter: www.breakingandbuildingleaders.com/ 🎙 Podcast: https://podcasters.spotify.com/pod/sh... 🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured 🐣 X: https://x.com/andrewbayon 📸 Instagram: www.instagram.com/andrew_bayon/ 🕺 TikTok: www.tiktok.com/@andrewbayon A little about us: - 10 years ago I made thousands of sales calls - I was unfulfilled on the rollercoast of referral based sales - I was overweight - 7 years ago I spoke on stage at Curaytor about marketing - I was the marketer for 5 top teams in the US spending several million on paid ads - We were posting content on social but a little aimlessly - Now we've generated well over $10 million in GCI directly from YouTube for agents - Run many of the top YouTube channels from 0 to 50k in real estate - Scaled the only hyper local newsletters across 50+ markets - We grew our team at Knwn Local to 45 people - We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience. - Brand is one of the highest leverage things in business that scales your impact beyond you. - Big visions often don't make sense to small-minded people. If you want to have a greater impact, you'll have to make greater sacrifices. My message: Don’t be well known, be Knwn well. I'm pumped to help you grow & scale your business with this content. DISCLAIMER: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © Knwn Local 2025 We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.
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