What does the REAL REMAX merger actually mean for real estate agents?

In this episode of the REAL SOUTH AGENTS Podcast, Jamie Knight sits down with Malcolm Lawson to break down what could happen next for REAL Broker agents, REMAX agents, and REMAX broker/owners following the REAL REMAX deal.

We get into the conversations agents are already having — including some of the controversy surrounding the merger, concerns from longtime REMAX agents, what could change behind the scenes, and why this deal could create new opportunities for agents on both sides.

Malcolm shares his perspective on how REAL's technology could potentially help REMAX brokerages streamline transaction management, reduce administrative costs, improve the agent experience, and increase profitability. We also discuss what may stay exactly the same for REMAX agents who don't want major changes to their businesses.

For REAL Broker agents, we look at what adding the REMAX organization could mean for REAL's credibility, scale, industry influence, collaboration opportunities, and long-term growth.

We also dive into the money side of the deal — including REAL stock, REAL Wallet, One Real Mortgage, REAL Title, revenue share, and the potential for agents to create additional streams of income.

Connect with Malcolm on Instagram: https://www.instagram.com/next.gen.agent

Connect with Malcolm on YouTube: https://www.youtube.com/@next-genagents7731

Connect with Jamie: www.Calendly.com/JamieKnight

Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS

Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS

How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN.

Topics include:

• What the REAL + REMAX merger means for agents • Why some REMAX agents are concerned about the deal • What could change for REMAX broker/owners • REAL Broker technology and transaction management • How REMAX agents could potentially benefit from REAL's technology • Additional income opportunities for agents • REAL Wallet, REAL Title and One Real Mortgage • Revenue share opportunities • What the merger could mean for REAL agents • The future of REAL Broker and REMAX • REAL stock and the long-term opportunity • Collaboration between REAL and REMAX agents • Why the two brands can remain separate while sharing resources behind the scenes

Whether you're currently with REAL Broker, REMAX, or you're simply watching the changes happening across the real estate brokerage industry, this conversation gives you our perspective on what could come next.

Subscribe to REAL SOUTH AGENTS for conversations with real estate agents, brokerage leaders, and top producers from across the South.

Last week, I had the unbelievable privilege of sitting down with the CEO of REAL Broker, Tamir Poleg. Tamir joined us LIVE on Zoom for our Real Broker Lafayette Office Meeting. So let's take a trip down the bayou, for a deep dive into the past, the present, and the future of REAL and the Real Estate business. I think you'll dig the trip! - Jamie

Connect with Tamir Poleg: 📱 Instagram: https://www.instagram.com/tamirpoleg

Hop on a call with Jamie: www.Calendly.com/JamieKnight

Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS

Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS

How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN

In this episode, Jamie Knight and Karen Cooper discuss how experienced real estate agents can transition out of active production while maintaining income, building a team, and preparing for retirement. They explore mindset shifts, practical steps, and the importance of community and consistency.

Connect with Karen on Instagram: https://www.instagram.com/karen.w.cooper

Empowering Women In Real Estate- Website: https://empoweringwomeninrealestate.com/

Listen to Karen's Empowering Women In Real Estate Podcast: https://open.spotify.com/show/4yBidPZA8dSv9nQjgSH8rP?si=2519bf8144d04bc5

Connect with Jamie: www.Calendly.com/JamieKnight

Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS

Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS

How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN.

Key Topics

The concept of being 'out of production' versus retired

Mindset shifts needed to step back from active selling

Practical steps to delegate and build a team

The importance of consistency and community in real estate

Alternative income streams for agents beyond transactions

The role of referrals and residual income in planning retirement

How to leverage social media without overcomplicating it

Lessons learned from years of real estate experience

Takeaways

You can be out of active production but still generate income through team and referral strategies.

A mindset shift is crucial to successfully step back from daily client work.

Building relationships and trust with other agents can help delegate business effectively.

Consistency in marketing and communication keeps your business alive without active selling.

Sharing your journey and real-life stories builds authenticity and connection.

Chapters

00:00 Introduction and guest background

01:07 Previous episodes and guest's real estate journey

02:01 What does 'out of production' really mean?

03:58 The mindset shift needed to step back from active selling

06:59 Building trust and delegating to other agents

09:49 Practical steps to hand off listings and clients

14:59 Lessons learned from years in the business

20:04 Using social media and content to stay visible

24:56 The importance of consistency and authenticity

30:04 Additional income streams and investment opportunities

36:01 Encouragement for experienced agents to share their knowledge

Keywords

real estate, out of production, team building, retirement, mindset, passive income, real estate strategies, agent success, real estate coaching, expansion team REAL Broker, Platinum Group Real Estate, REAL Broker Louisiana, Experienced agents, encore agents.

Jamie Knight sits down with Top Denham Springs/Baton Rouge Agent Amanda Lass. Amadna shares her journey from criminal justice to top real estate agent, emphasizing the power of social media, building trust through proximity, and setting client expectations to succeed in a competitive market. Amanda has had MASSIVE success by posting consistently on Facebook. She explains her simple strategy. What to post? When to post? Frequency?

Connect with Amanda Lass on Facebook: https://www.facebook.com/amanda.a.lass

Connect with Amanda Lass: 📱 Instagram: https://www.instagram.com/amanda_lass_realtor/

Hop on a call with Jamie: www.Calendly.com/JamieKnight

Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS

Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS

How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN

Key Topics

Amanda Lass's background and transition into real estate

Social media strategies for real estate success

Building trust through proximity and social proof

Client relationship management and referral cultivation

Setting realistic market expectations with clients

Using Facebook highlights and stories effectively

Balancing personal life and professional branding on social media

Adapting to market challenges and market-specific strategies

Chapters

00:00 Introduction and Amanda's background

01:07 Transition from criminal justice to real estate

02:43 Building trust through proximity and social media

04:44 Early days and growth in real estate volume

05:44 Using social media to showcase active work

07:14 Cultivating referral relationships with past clients

08:36 Using Facebook for client engagement and trust

11:40 Content strategy and posting tips

13:34 Balancing personal and professional social media presence

16:43 Market expectations and client education

20:14 Setting realistic market and listing expectations

23:36 Handling competitive and challenging listings

27:22 Using Facebook highlights to attract new clients

30:21 Staying positive and consistent in a slow market

31:49 Encouragement for struggling agents

33:52 Final advice: consistency and persistence

Keywords

real estate, social media, client trust, referral business, market expectations, Louisiana real estate, Facebook strategy, real estate tips, agent success, community building, Real Broker Louisiana, Real Broker Lafayette

If you're a new Realtor, a struggling agent, or simply feeling stuck in today's market, this episode is one you don't want to miss.

Jamie Knight sits down with Arkansas Realtor, Team Leader, and marketing innovator Ray Ellen of Pixel Properties for an honest conversation about what actually creates long-term success in real estate. From surviving the 2008 housing crash to building a thriving team, Ray shares the lessons that helped him grow his business when others were giving up.

In this episode, you'll learn:

• Why mastering the craft of real estate matters more than chasing the latest lead generation hack.
• How AI can make you a better Realtor without replacing your expertise.
• The skills every new agent should focus on before spending money on marketing.
• How to turn open houses, conversations, and everyday interactions into lifelong clients.
• Why market knowledge and exceptional service will always outperform shortcuts.
• The simple daily habit that can completely change your real estate business.

Whether you've sold hundreds of homes or you're still waiting on your first closing, this conversation is packed with practical advice that you can put to work immediately.

If you're tired of looking for the next shortcut and ready to build a business that lasts, this episode is for you.

Connect with Ray Ellen: 📱 Instagram: https://www.instagram.com/rayzorback

More ways to connect with Ray Ellen: https://linktr.ee/RayEllen

Hop on a call with Jamie: www.Calendly.com/JamieKnight

Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS

Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS

How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN

If you enjoyed this episode, be sure to subscribe to the REAL SOUTH AGENTS Podcast, leave a review, and share this episode with another Realtor who needs the encouragement.

#RealSouthAgents #RealEstatePodcast #NewRealtor #RealtorTips #RealEstateMarketing #RealEstateAI #RealBroker #SouthernRealtors #ListingAgent #BuyerAgent #RealEstateTraining

In this episode, Jamie Knight sits down with Kim Dean, top Realtor and Team Leader from McKinney, Texas. Kim shares her inspiring journey in real estate, her innovative approach to community building, and how her company is leveraging social media and in-person events to attract the right clients and agents. Discover actionable strategies to grow your real estate business authentically and sustainably.

Follow Kim on Instagram: https://www.instagram.com/simplykimdean

Hop on a call with Jamie: www.Calendly.com/JamieKnight

Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS

Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS

How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN

Key Topics

Kim Dean's 24-year real estate journey

The importance of community and in-person events

Leveraging social media for local marketing

The shift to cloud-based brokerages and its benefits

Agent retention strategies and building a supportive culture

Kim's target client avatar and marketing focus

The story of Courtney Benson and her impact

Kim's advice for struggling agents and mindset shifts

Sound Bites

"Real estate found me when I was pretty broken."

"Revenue share has helped pay for her medical expenses."

"Attract your ideal clients by being authentic."

Chapters

00:00 Introduction and Kim's background in real estate

01:35 Kim's journey from Virginia to Texas

02:53 Starting her own brokerage and rebranding to Simply Texas

06:25 Transition to cloud-based brokerage and growth at Real

09:52 Building community through in-person events

12:32 Creating authentic relationships with clients and agents

17:45 Kim's social media strategy and hyper-local content

22:58 Attracting ideal clients and agents with authenticity

26:16 Courtney Benson's story and her impact at Real

32:01 Kim's retirement vision and long-term goals

34:36 Advice for struggling agents and mindset tips

Keywords

real estate, community building, social media, agent retention, cloud brokerage, Texas real estate, in-person events, agent attraction, Kim Dean, Simply Texas Real Estate

In this episode, Jamie Knight interviews Brock Zevan, active agent and Real Estate Coach from North Carolina. Brock shares his inspiring journey from a school teacher to a successful real estate coach and podcaster. Discover how virtual connections, community, and mindset can transform your real estate business and life. Find ways that you can get connected, find your people, and achieve your dreams virtually and in real life!

Follow Brock on Instagram: https://www.instagram.com/brockzevan/

Check out Brock's community on Facebook: https://www.facebook.com/groups/brockzevanmindset

Hop on a call with Jamie: www.Calendly.com/JamieKnight

Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS

Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS

How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN

Key Topics

Brock Zevan's background and journey into real estate

The importance of community and virtual connections

How to leverage Zoom and podcasts for real estate success

The role of mindset and gratitude in overcoming challenges

Strategies for agents to stay motivated and connected

Takeaways

Virtual connections can replace traditional in-person networking effectively.

Consistent community engagement through Zoom and podcasts builds trust and growth.

A strong 'why' and gratitude are essential for resilience in tough times.

Agents should focus on what excites them in real estate to stay motivated.

Limiting beliefs can be overcome by surrounding yourself with the right people.

Action Items

Start using Zoom for virtual networking and coaching.

Create a gratitude routine to shift mindset.

Identify your 'why' and make it bigger than your challenges.

Engage in daily learning through podcasts and videos.

Surround yourself with positive, growth-oriented people.

Sound Bites

"Knowledge is power, and learning is limitless."

"Your results or your why have to be bigger than your excuses."

"Gratitude is free and can change your entire perspective."

Chapters

00:00 Introduction and guest introduction

00:58 Brock Zevan's background and journey into real estate

03:18 The importance of adding value and collaboration

08:21 The evolution of virtual connections in real estate

09:45 How agents can leverage Zoom and podcasts

13:35 Using visualization and gratitude for success

20:30 Adapting to different time zones and virtual meetings

22:55 Supporting struggling agents and mindset tips

33:28 Final encouragement and closing remarks

In this episode, Daniel Munn shares his journey from FedEx driver to successful realtor and community builder. Discover his unique approach to investing in community nonprofits, recognizing local heroes, and creating impactful awards that foster connection and generosity.

Follow Daniel on Instagram: https://www.instagram.com/daniel.munn

Hop on a call with Jamie: www.Calendly.com/JamieKnight

Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS

Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS

How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN

Key Topics

Daniel Munn's transition from FedEx to real estate

Community involvement and charity work

North Shore Community Awards and impact

Networking and relationship building in real estate

Balancing work and family life in entrepreneurship

Takeaways

Recognize and reward community heroes to build stronger connections

Use awards and recognition to generate leads and foster goodwill

Involve family in your business to create a fulfilling life

Networking with community leaders opens doors to opportunities

Balance hard work with intentional breaks for mental health

Chapters

00:00 Introduction to Real Estate Journeys

03:05 Daniel's Unique Approach to Real Estate

05:59 Community Engagement and Networking

08:46 The Power of Nonprofits and Awards

12:07 Creating Impact Through Recognition

15:12 The Ripple Effect of Community Involvement

22:02 Connecting Communities and Nonprofits

27:13 Involving Family in Business

28:00 Leveraging Social Media for Engagement

32:20 Creating a Work-Life Balance

39:01 Finding Passion in Real Estate

Keywords

real estate, community, nonprofit, networking, awards, inspiration, Louisiana, social impact, entrepreneurship