In this episode, Courtney Benson shares her inspiring journey through cancer, social media growth, and how vulnerability and authenticity can build trust and business. Jamie Knight explores how sharing personal stories can transform your real estate career and life.

Follow Courtney on Instagram: https://www.instagram.com/courtneybensonrealtordfw/?hl=en

Follow Courtney's Cancer Journey: https://www.instagram.com/justagirlwithcancer/?hl=en

Connect with Jamie: www.Calendly.com/JamieKnight

Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS

Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS

How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN

Key Topics

Courtney Benson's cancer journey and social media growth

The importance of authenticity and vulnerability in business

Building trust with clients through personal stories

Overcoming fear of sharing personal struggles

The impact of social media followers and celebrity connections

Balancing personal health challenges with professional success

Sound Bites

"I refuse to let it get me down"

"Share your whole journey, because it's your humanity"

"People don't think about you, they think about themselves"

Chapters

00:00 Introduction and Courtney's background

01:26 Courtney shares her cancer diagnosis and mindset

02:29 Turning adversity into a positive journey

03:39 Starting and growing her social media channels

06:28 Sharing her head-shaving and cancer story authentically

07:54 Building a new brand around her cancer journey

09:46 Celebrity followers and social proof

11:31 The importance of confidence and authenticity

13:20 Handling negativity and online comments

15:11 The power of vulnerability and trust in business

17:59 Balancing real estate success with personal challenges

20:30 How her social media presence has generated business

22:25 Supporting her family financially during health struggles

25:14 The importance of being genuine and real in social media

30:49 The impact of sharing love and gratitude

32:36 Encouragement for attendees at Rise and beyond

In this episode, Jamie Knight sits down with Eric Larkin from the Space Coast of Florida, Eric shares how he's leveraging AI, local news content, YouTube, and social media to grow his real estate business on the Space Coast. Discover actionable strategies for creating engaging content, building inbound leads, and adapting to market changes.

Connect with Eric on Instagram: https://www.instagram.com/cocoabeachinsider/

Check Out Eric on Facebook: https://www.facebook.com/eric.larkin.264294/

Connect with Jamie: www.Calendly.com/JamieKnight

Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS

Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS

How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN

Takeaways

AI tools like HeyGen and ChatGPT streamline content creation, saving time and effort.

Consistent posting of local news and home tours significantly increases engagement and inbound inquiries.

Building a personal brand on YouTube attracts high-intent buyers and expands market reach.

Leveraging QR codes and direct calls-to-action in videos boosts lead conversions.

The growth of the space industry directly influences real estate demand and market dynamics.

Key Topics

AI content creation with HeyGen and ChatGPT

Building a social media presence through local news

Using home tours to generate inbound leads

The impact of SpaceX and space industry growth on real estate

Strategies for consistent content posting and audience engagement

Chapters

00:00 Introduction and guest background

01:11 Eric's journey into real estate and early career

02:25 Pivot from cold calling to content marketing

04:33 Using YouTube and blogging to generate leads

05:53 Adopting local news style content with AI tools

07:57 Streamlining content creation with HeyGen and ChatGPT

09:38 Growth and results from consistent local news videos

11:35 Overcoming health challenges with AI automation

12:57 Using social media to build brand presence

15:06 Integrating home tours into social media strategy

17:05 The power of home tours on TikTok and Instagram

20:17 Expanding reach with YouTube for relocation buyers

22:20 Using QR codes and direct outreach for leads

25:06 The impact of space industry growth on real estate

28:36 How SpaceX and the space industry influence local markets

32:34 Advice for struggling agents and staying motivated

What happens when you stop chasing the next transaction and start building real relationships?

In this episode of the REAL SOUTH AGENTS podcast, Jamie Knight sits down with Kristen Cantrell, founder of Hello Culture and Moms in Real Estate, a community that has grown to more than 46,000 women in the real estate industry.

Connect with Kristen on Instagram: https://www.instagram.com/heykristencantrell

Join Moms In Real Estate on Facebook: https://www.facebook.com/groups/therealmomsofrealestate

Moms In Real Estate Website: https://heymire.com/

Moms In Real Estate Podcast: https://open.spotify.com/show/3wHVmMnuoVSfk2Nksor7eF?si=e5d5ac1ca7b142e3&nd=1&dlsi=e154255f1d6242c9

Kristen's Website: https://heykristencantrell.com/

Connect with Jamie: www.Calendly.com/JamieKnight

Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS

Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS

Kristen shares how a simple desire to bring people together turned into multiple thriving communities across the U.S. and Canada. She breaks down how consistency, providing value, creating genuine connections, and showing up without always expecting something in return helped her build a powerful network inside and outside of real estate.

We talk about why so many real estate agents feel lonely, what actually makes a community work, how to grow a Facebook group without filling it with self-promotion, and why Kristen believes relationships built over years can eventually open doors you never expected.

If you're a Realtor looking to grow your network, build a community, meet more people, or simply surround yourself with the right people, this conversation is for you.

Chapters

00:00 Introduction to Kristen Cantrell and her community journey

02:03 The origin of Hello Culture and its mission

03:55 Building authentic connections in real estate

05:55 Evolving from local community to a franchise model

08:05 How virtual and in-person events fuel growth

10:09 The importance of consistency and value in community building

12:07 The story behind Moms in Real Estate and its growth

13:55 Strategies for growing a Facebook community from 2,000 to 46,000

15:54 Managing community engagement and moderation

17:57 The impact of community on personal and professional life

20:01 The franchise model and supporting community leaders

21:52 The role of abundance mindset in success

24:03 Lessons learned and advice for aspiring community builders

26:58 The importance of showing up and depositing value

28:54 Encouragement for struggling agents and entrepreneurs

32:11 Final thoughts and connecting with Kristen

What if the phone calls you’ve been avoiding could become some of the most valuable conversations in your real estate business?

On this episode of REAL SOUTH AGENTS, Jamie Knight sits down with Tana Crefassi, a commercial and residential real estate agent in Lafayette, Louisiana, to talk about warm calls, real estate prospecting, building confidence, and creating new business through purposeful conversations.

Connect with Tanna on Instagram: https://www.instagram.com/tannaguidry/

Connect with Jamie: www.Calendly.com/JamieKnight

Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS

Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS

How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN.

Tana built her career differently than many Realtors. Before going out on her own, she spent years learning alongside an experienced commercial real estate mentor and getting firsthand experience with industrial properties, land sales, retail, and office transactions. She credits much of her confidence and success today to that early mentorship and experience.

But one of the biggest drivers of Tana’s business has been something almost every real estate agent can do: pick up the phone and start conversations.

Instead of randomly cold calling property owners and asking if they want to sell, Tana explains how she creates a reason for every call. She researches surrounding property owners, identifies potential buyers, looks for connections, and approaches prospects with an actual opportunity or useful information. Her goal is to turn a traditional cold call into a warm, purposeful conversation.

Tana says this approach has helped her sell properties, generate additional listings, and substantially grow her business. She describes how one listing can lead to conversations with surrounding property owners—and those conversations can create entirely new opportunities.

Jamie and Tana also break down actual real estate prospecting scripts agents can use. They discuss what to say when calling around a new listing or open house, why asking “How are you?” can create unnecessary resistance on a cold call, how to quickly establish why you're calling, and why leading with something of value can change the entire conversation.

If you're a Realtor struggling to generate leads, get more listings, build confidence on the phone, or create consistent real estate business, this conversation offers a practical approach to prospecting that works in both commercial and residential real estate.

We cover real estate cold calling, warm calling, Realtor prospecting, real estate lead generation, listing prospecting, phone scripts for Realtors, circle prospecting, commercial real estate prospecting, residential real estate leads, time blocking, CRM follow-up, Realtor confidence, getting more listings, and how successful real estate agents create new business through conversations.

In this episode, Jamie Knight sits down with Summer Hudson. Summer shares her journey from social work to real estate, how she leveraged TikTok for home tours, and strategies for authentic branding and lead generation in real estate.

Connect with Summer on Instagram: https://www.instagram.com/findalottolove

Check Out Summer on TikTok: https://www.tiktok.com/@findalottolove

Connect with Jamie: www.Calendly.com/JamieKnight

Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS

Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS

How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN

Key Topics

Summer Hudson's transition from social work to real estate

Leveraging TikTok for home tours and lead generation

The importance of showing up as yourself on social media

Using social media algorithms to attract your tribe

Creating engaging and informative real estate content

Building a seamless lead funnel with CRM and automation

The power of authentic storytelling in real estate marketing

Takeaways

Show up as yourself to attract your tribe and leverage the algorithm.

Use social media to share your passion and build genuine connections.

Create content that provides value and information, not just sales pitches.

Use your platform to tell stories about the homes and community, not just listings.

Authentic, imperfect content builds trust and humanizes your brand.

Chapters

00:00 Introduction to Summer Hudson and her journey

01:09 From social work to real estate in Indianapolis

02:36 The rise of social media and TikTok for real estate

04:04 How TikTok home tours exploded her business

05:26 Training other agents like Roland Osage and Matt Pachulo

07:16 The importance of showing up as yourself on social media

Using the algorithm to attract your ideal clients

Branding through authentic content and passions

Creating valuable, informational content for buyers and sellers

Avoiding salesy videos and focusing on connection

The power of storytelling and excitement in videos

Building a lead funnel with CRM and automation

Encouragement for real estate agents in a tough market

Closing thoughts and connection with the audience

On this episode of the REAL SOUTH AGENTS Podcast, Jamie Knight sits down with Nick Harris, a top-producing Realtor and real estate coach from Metro Detroit, to break down the prospecting, lead generation, and social media strategies that helped transform his real estate business. Nick went from roughly 10–15 transactions in his first year to 96 the next year, eventually surpassing 100 transactions in multiple years.

A major part of that growth started with circle prospecting. Nick explains how he used phone calls to create more conversations with homeowners—calling around new listings, pending sales, buyer needs, open houses, appraisals, and recently closed properties. He also explains how Realtors can use circle prospecting even when they don't have their own active buyers or listings.

Connect with Nick on Instagram: https://www.instagram.com/nickharris_realtor

Connect with Jamie: www.Calendly.com/JamieKnight

Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS

Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS

How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN.

This conversation goes beyond cold calling. Nick shares why virtually every real estate lead generation strategy—cold calling, open houses, door knocking, social media, direct mail, and online marketing—ultimately has the same goal: creating more conversations. For Realtors struggling to generate leads or close transactions in 2026, his advice is to stop overcomplicating prospecting and focus on talking to more people.

Jamie and Nick also discuss the downside of building a real estate business completely dependent on outbound prospecting. After realizing his production depended on him continually picking up the phone, Nick began building an inbound real estate business through social media, personal branding, referrals, repeat clients, and his online presence. Today, he says he hasn't cold called, door knocked, or held an open house in years.

Nick also reveals how he grew his social media following from roughly 4,000 to nearly 50,000 followers in about a year. Instead of relying only on real estate tips and trending content, he built his personal brand around four categories: Faith, Family, Finance, and Fun. His approach is designed to create know, like, and trust by showing people who he actually is—not simply what he sells.

Jamie and Nick also get into authentic real estate content, vulnerability on social media, building relationships, asking better questions, creating a homeowner vendor guide, and why being genuinely curious about other people can make you a better Realtor and salesperson.

If you're a Realtor struggling with lead generation in 2026, trying to get more listings, looking for real estate prospecting ideas, learning how to circle prospect, or trying to build a real estate business that isn't completely dependent on chasing the next lead, this episode is packed with practical strategies you can put to work.

REAL SOUTH AGENTS is hosted by Jamie Knight, a Realtor with Real Broker in Lafayette, Louisiana.

What if growing your real estate business on social media didn’t require fancy equipment, complicated editing, or even showing your face?

In this episode of REAL SOUTH AGENTS, Jamie Knight sits down with Louisiana Realtor Brandie Love Baudin to break down the simple social media strategy that has helped her build a following of roughly 15,000 people while serving small-town Louisiana.

Brandie’s strategy? Become a Local Tourist.

Connect with Brandie on Instagram: https://www.instagram.com/its.brandielove/

Connect with Brandie on Facebook: https://www.facebook.com/brandie.luv

Connect with Jamie: www.Calendly.com/JamieKnight

Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS

Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS

How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN.

Instead of filling her feed with nothing but listings and sales posts, Brandie started highlighting local restaurants, boutiques, businesses, homes, and the communities she serves. Many of her videos don’t include her face or even her voice—just simple vertical clips shot on her phone.

And those videos are turning into real estate business.

Brandie shares how people relocating from New Jersey, military families PCSing to Louisiana, buyers, and sellers have discovered her through Facebook, Instagram, and TikTok.

In this episode, we break down:

• How to become the “local tourist” in your real estate market • Why local business videos can attract future buyers and sellers • Brandie’s simple two-second clip filming strategy • How she creates home tours using only her phone • Why you DON’T have to show your face to get started • How she uses Facebook, Instagram, TikTok, and Stories differently • Why shareable local content can outperform traditional real estate posts • How to turn social media attention into actual real estate conversations • Why consistency matters more than complicated content

Just start. The time is passing anyway. Post the video.

REAL SOUTH AGENTS brings you conversations with Realtors throughout the South who are building businesses differently, serving their communities, and sharing strategies you can actually put to work.

If this episode helps you, share it with another agent who needs to hear it.

Chapters

00:00 Introduction and guest background

01:14 Brandy's journey from law enforcement to real estate

04:24 Using social media to build her real estate brand

06:34 Pivoting from community content to real estate marketing

08:55 Creating simple, effective real estate videos

12:15 How social media attracts clients from different demographics

16:40 The algorithm's hunger for local content

18:34 Step-by-step guide to filming real estate videos

22:02 Repurposing content and maximizing reach

23:42 Using AI and questions to generate content ideas

27:08 Consistency and community engagement as growth strategies

31:02 Encouragement for new and struggling agents

33:42 Final tips and connecting with Brandy

What does the REAL REMAX merger actually mean for real estate agents?

In this episode of the REAL SOUTH AGENTS Podcast, Jamie Knight sits down with Malcolm Lawson to break down what could happen next for REAL Broker agents, REMAX agents, and REMAX broker/owners following the REAL REMAX deal.

We get into the conversations agents are already having — including some of the controversy surrounding the merger, concerns from longtime REMAX agents, what could change behind the scenes, and why this deal could create new opportunities for agents on both sides.

Malcolm shares his perspective on how REAL's technology could potentially help REMAX brokerages streamline transaction management, reduce administrative costs, improve the agent experience, and increase profitability. We also discuss what may stay exactly the same for REMAX agents who don't want major changes to their businesses.

For REAL Broker agents, we look at what adding the REMAX organization could mean for REAL's credibility, scale, industry influence, collaboration opportunities, and long-term growth.

We also dive into the money side of the deal — including REAL stock, REAL Wallet, One Real Mortgage, REAL Title, revenue share, and the potential for agents to create additional streams of income.

Connect with Malcolm on Instagram: https://www.instagram.com/next.gen.agent

Connect with Malcolm on YouTube: https://www.youtube.com/@next-genagents7731

Connect with Jamie: www.Calendly.com/JamieKnight

Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS

Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS

How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN.

Topics include:

• What the REAL + REMAX merger means for agents • Why some REMAX agents are concerned about the deal • What could change for REMAX broker/owners • REAL Broker technology and transaction management • How REMAX agents could potentially benefit from REAL's technology • Additional income opportunities for agents • REAL Wallet, REAL Title and One Real Mortgage • Revenue share opportunities • What the merger could mean for REAL agents • The future of REAL Broker and REMAX • REAL stock and the long-term opportunity • Collaboration between REAL and REMAX agents • Why the two brands can remain separate while sharing resources behind the scenes

Whether you're currently with REAL Broker, REMAX, or you're simply watching the changes happening across the real estate brokerage industry, this conversation gives you our perspective on what could come next.

Subscribe to REAL SOUTH AGENTS for conversations with real estate agents, brokerage leaders, and top producers from across the South.