In this episode, Jamie Knight interviews Malcolm Lawson, a Realtor and YouTuber, who shares his journey from the military to real estate. They discuss the power of YouTube in generating leads, the importance of consistency and improvement in content creation, and the differences between YouTube and Instagram for building client relationships. Malcolm also highlights the emerging opportunities in cloud brokerages and the potential for passive income through revenue share. The conversation emphasizes the need for real estate agents to adapt to changing market conditions and explore additional income streams.

Connect with Malcolm on Instagram: https://www.instagram.com/next.gen.agent

Connect with Malcom on YouTube: https://www.youtube.com/@next-genagents7731

Connect with Jamie: www.Calendly.com/JamieKnight

Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS

Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS

How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN

Takeaways

Malcolm started his first YouTube channel while in the Air Force.

He transitioned to real estate to have a flexible schedule for his son.

YouTube can be leveraged to generate leads for real estate.

Researching successful channels is crucial for new YouTubers.

Consistency is important, but improvement is key.

YouTube builds deeper connections with clients than other platforms.

Instagram is less effective for discoverability compared to YouTube.

Cloud brokerages offer new revenue opportunities for agents.

Passive income through revenue share can provide financial freedom.

Finding unique opportunities in the market is essential for success.

Chapters

00:00 Introduction to the Podcast and Guests

01:17 Malcolm Lawson's Journey into Real Estate and YouTube

04:28 Leveraging YouTube for Real Estate Leads

08:07 The Importance of Consistency and Improvement on YouTube

10:39 Building Super Clients through YouTube

14:12 Instagram vs. YouTube: The Best Platforms for Real Estate

19:10 Exploring Additional Revenue Streams in Real Estate

20:58 Transitioning to Cloud Brokerages and Revenue Share

25:29 The Importance of Ownership and Community in Real Estate

32:07 Finding Unique Opportunities in the Market

Keywords

real estate, YouTube, social media, passive income, cloud brokerage, agent attraction, marketing strategies, digital marketing, realtor success, revenue share, REAL Broker Louisiana, REAL Broker Maryland