What does the REAL REMAX merger actually mean for real estate agents?

In this episode of the REAL SOUTH AGENTS Podcast, Jamie Knight sits down with Malcolm Lawson to break down what could happen next for REAL Broker agents, REMAX agents, and REMAX broker/owners following the REAL REMAX deal.

We get into the conversations agents are already having — including some of the controversy surrounding the merger, concerns from longtime REMAX agents, what could change behind the scenes, and why this deal could create new opportunities for agents on both sides.

Malcolm shares his perspective on how REAL's technology could potentially help REMAX brokerages streamline transaction management, reduce administrative costs, improve the agent experience, and increase profitability. We also discuss what may stay exactly the same for REMAX agents who don't want major changes to their businesses.

For REAL Broker agents, we look at what adding the REMAX organization could mean for REAL's credibility, scale, industry influence, collaboration opportunities, and long-term growth.

We also dive into the money side of the deal — including REAL stock, REAL Wallet, One Real Mortgage, REAL Title, revenue share, and the potential for agents to create additional streams of income.

Connect with Malcolm on Instagram: https://www.instagram.com/next.gen.agent

Connect with Malcolm on YouTube: https://www.youtube.com/@next-genagents7731

Connect with Jamie: www.Calendly.com/JamieKnight

Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS

Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS

How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN.

Topics include:

• What the REAL + REMAX merger means for agents • Why some REMAX agents are concerned about the deal • What could change for REMAX broker/owners • REAL Broker technology and transaction management • How REMAX agents could potentially benefit from REAL's technology • Additional income opportunities for agents • REAL Wallet, REAL Title and One Real Mortgage • Revenue share opportunities • What the merger could mean for REAL agents • The future of REAL Broker and REMAX • REAL stock and the long-term opportunity • Collaboration between REAL and REMAX agents • Why the two brands can remain separate while sharing resources behind the scenes

Whether you're currently with REAL Broker, REMAX, or you're simply watching the changes happening across the real estate brokerage industry, this conversation gives you our perspective on what could come next.

Subscribe to REAL SOUTH AGENTS for conversations with real estate agents, brokerage leaders, and top producers from across the South.

Last week, I had the unbelievable privilege of sitting down with the CEO of REAL Broker, Tamir Poleg. Tamir joined us LIVE on Zoom for our Real Broker Lafayette Office Meeting. So let's take a trip down the bayou, for a deep dive into the past, the present, and the future of REAL and the Real Estate business. I think you'll dig the trip! - Jamie

Connect with Tamir Poleg: 📱 Instagram: https://www.instagram.com/tamirpoleg

Hop on a call with Jamie: www.Calendly.com/JamieKnight

Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS

Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS

How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN

In this episode, Jamie Knight and Karen Cooper discuss how experienced real estate agents can transition out of active production while maintaining income, building a team, and preparing for retirement. They explore mindset shifts, practical steps, and the importance of community and consistency.

Connect with Karen on Instagram: https://www.instagram.com/karen.w.cooper

Empowering Women In Real Estate- Website: https://empoweringwomeninrealestate.com/

Listen to Karen's Empowering Women In Real Estate Podcast: https://open.spotify.com/show/4yBidPZA8dSv9nQjgSH8rP?si=2519bf8144d04bc5

Connect with Jamie: www.Calendly.com/JamieKnight

Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS

Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS

How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN.

Key Topics

The concept of being 'out of production' versus retired

Mindset shifts needed to step back from active selling

Practical steps to delegate and build a team

The importance of consistency and community in real estate

Alternative income streams for agents beyond transactions

The role of referrals and residual income in planning retirement

How to leverage social media without overcomplicating it

Lessons learned from years of real estate experience

Takeaways

You can be out of active production but still generate income through team and referral strategies.

A mindset shift is crucial to successfully step back from daily client work.

Building relationships and trust with other agents can help delegate business effectively.

Consistency in marketing and communication keeps your business alive without active selling.

Sharing your journey and real-life stories builds authenticity and connection.

Chapters

00:00 Introduction and guest background

01:07 Previous episodes and guest's real estate journey

02:01 What does 'out of production' really mean?

03:58 The mindset shift needed to step back from active selling

06:59 Building trust and delegating to other agents

09:49 Practical steps to hand off listings and clients

14:59 Lessons learned from years in the business

20:04 Using social media and content to stay visible

24:56 The importance of consistency and authenticity

30:04 Additional income streams and investment opportunities

36:01 Encouragement for experienced agents to share their knowledge

Keywords

real estate, out of production, team building, retirement, mindset, passive income, real estate strategies, agent success, real estate coaching, expansion team REAL Broker, Platinum Group Real Estate, REAL Broker Louisiana, Experienced agents, encore agents.