Are you feeling drained, distracted, or stuck in overthinking mode? Before you blame your workload, take a look at your screen time. You might find the problem there. In this episode, we are exploring how constant scrolling impacts your focus, creativity, and peace of mind—and what to do about it. You’ll discover why screen time quietly sabotages your mindset and energy, a simple and science-backed reset that only takes a few minutes, and how breathing and mindfulness help you refocus and show up as your best self. If you’re ready to break free from distraction and reclaim your calm, this episode is your permission to pause. Join Melissa Kay and Dr. Sabrina Starling now!

Profit by Design is a Tap the Potential production.

Show Highlights:

• Confront the harsh reality of your screen time.
• Dr. Sabrina’s personal example of the screen time/mindset connection
• Using AI in ways that innovate and enhance our creativity
• Different brain activities, besides mindless scrolling, produce innovation and creativity.
• Breathwork is required for optimal brain function. (Deep breaths AND spaces for pauses)
• Tuning in to peace
• Rewiring your brain, even though it takes thousands of repetitions
• Set a goal, such as cutting your screen time in half over the next week, and fill your time with activities that bring you fulfillment.
• Need a FREE sticker (or two) for your phone to remind you about your time? Drop a message/email to Dr. Sabrina with your address.
• Melissa’s challenge to be intentional and take time for breathing
• Take our assessment and learn what to focus on to make more money and have more free time. Click here.

Resources:

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group.

Mentioned in this episode:

20h Anniversary!

We're celebrating 20 years of helping business owners take their lives back from their businesses so they can have more time for what matters most and more money in their bank accounts than ever. Book a call with Kaitlyn to see how we can support you. Visit us at www.tapthepotential.com and click the button to schedule a call today.

Are you frustrated by the constant turnover that costs you your best people? In this episode, we are revealing the simple action you can take to inspire loyalty and keep your top team members engaged. Dr. Sabrina Starling and Melissa Kay team up with Kaitlyn Beaver to each share their #1 leadership habit that makes A-players want to stay, how small and consistent actions build long-term team loyalty, and the simple shift you can start practicing today. Don’t let your best people slip away! Hear from each of our experts about their top leadership habits essential to creating a culture where A-players stick around and thrive!

Profit by Design is a Tap the Potential production.

Show Highlights:

• Retaining A-players by having consistent check-ins to ask about their wins, challenges, and goals
• Giving A-players autonomy to see their new ideas as opportunities to flourish
• Have A-players “Take that idea and run with it!”
• A-players understand the sweet spot of your business and how to drive profitability.
• Show up calm and settled so your team feels safe and supported.
• Actions to take to support your A-players in sticking around
• The value in regular one-to-one meetings with your team members
• Results from our clients: more freedom, more time off, 4-week vacations, more owners’ pay, more business profit, and more peace of mind
• Book a call with us today!

Resources:

Join our upcoming Leadership Bootcamp to build a self-managing team of people who own their roles. Find out more by clicking the link.

For more information about The Coach Approach or to join us in the next round, click the link!

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life

Are you tired of pushing your team to hit goals, only to see mediocre results, increased frustration, and burnout? In this episode of Profit by Design, we are breaking down what really makes A-players different, and how you can build a team that thrives AND delivers. Join Melissa Kay and Dr. Sabrina Starling as they talk with Kaitlyn Beaver, the How to Hire the Best Strategist at Tap the Potential. You’ll discover the three traits A-players have that fuel results without burnout, how to spot (and keep) top talent in your business, and the simple shifts you can make so your team performs at its best. If you are ready for a team that consistently meets (and exceeds) your goals without drama and exhaustion, this episode is for you!

Profit by Design is a Tap the Potential production.

Show Highlights:

• Three traits of A-players that allow them to deliver results - without burnout:
• A-players are intrinsically motivated.
• A-players always want to grow.
• A-players are full of ideas.
• Kaitlyn’s example of having a revolutionary vision in a pivotal, game-changing moment
• A team working from its strengths energizes everyone.
• Feedback from business owners about spotting top talent (A-players)
• A-players know when they are working from their zone of genius and strengths.
• Download your Chart of $10,000 an Hour Activities here!
• The importance of role-modeling for your A-players
• A-players show up differently when they know what results they are responsible for.
• Highlights of the 4 Week Vacation Promise in the Better Business Better Life Program, which includes the How to Hire the Best course
• AI can serve the sweet spot of your business; we can teach you how!
• Book a call with us today!

Resources:

Join our upcoming Leadership Bootcamp to build a self-managing team of people who own their roles. Find out more by clicking the link.

For more information about The Coach Approach or to join us in the next round, click the link!

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business?...

Today’s episode is all about systems, and not just systems, but identifying who on your team can support you in getting systems in place. Hint: you, the business owner, don’t need to do it; you need a “systems champion.” Dr. Sabrina Starling hosts her friend and colleague, David Jenyns, for today’s discussion. This is David’s fourth time on Profit by Design, and we are always thrilled to hear his practical wisdom for small business owners. Join us!

David Jenyns is an experienced entrepreneur who sold the Melbourne Cricket Grounds in his early 20s and founded Melbourne SEO Services. He systematized himself out of that business in 2016 and founded SYSTEMology to help business owners implement systems to scale their businesses. Today, he supports a growing community of certified Systemologists, delivers workshops and keynote addresses, hosts a podcast, and is on a mission to free business owners worldwide from the daily operations of their businesses. He is the author of SYSTEMology and Systems Champion. The entire scope of David’s work aligns seamlessly with our philosophy that your sustainably profitable business should support your life and free up your time—-and systems are the biggest key to making that happen.

Profit by Design is a Tap the Potential production.

Show Highlights:

• Business owners in a changing landscape with new technologies
• Huge effects from the arrival of ChatGPT
• Leveraging AI and becoming more efficient with our time
• The need for systems, ”documented habits”
• Systems focusing on “the sweet spot” of your business
• One of the most important roles in your business: a systems champion
• David’s process of collecting and analyzing data and patterns for his second book, with the help of AI
• Secret sauce? Combining AI with strategy and systems.
• Key characteristics of systems champions
• AI tools have put things within reach for even junior team members
• The career path in your business for a systems champion
• An overview of David’s second book, Systems Champion (a playbook for a systems champion to follow)
• Two key pieces to getting your life back from a growing business: hiring A-players and putting systems in place
• The key results to be expected from a systems-driven business

Resources:

Connect with David Jenyns: Website, LinkedIn, SYSTEMology book, and Systems Champion book

Join our upcoming Leadership Bootcamp to build a self-managing team of people who own their roles. Find out more by clicking the link.

For more information about The...

In today’s show, Dr. Sabrina Starling visits with Sara Nay of Duct Tape Marketing. These two entrepreneurs are highly aligned in their passion for work that supports life, rather than the other way around. Sara discusses her book, which is full of strategy, not just marketing tactics, along with an understanding of the value of relationships. If your marketing strategy needs an overhaul, this show is for you. Join us!

Sara Nay is the CEO of Duct Tape Marketing, where she helps small businesses turn their marketing strategies into scalable systems that their teams can actually execute. Since 2010, she’s worked with thousands of business owners and fractional CMOs, blending big-picture strategy with scalable operations. A passionate trainer at heart, Sara’s mission is to empower others to lead from their zone of genius and build marketing teams that can actually get the work done. Sara is also the author of Unchained: Breaking Free of Broken Marketing Models, with the mission to help small businesses reclaim ownership of their marketing, rather than renting it.

Profit by Design is a Tap the Potential production.

Show Highlights:

• Sara’s inspiration to write Unchained as a way to help others have control over their marketing strategy
• Sara’s “Aha moment” that changed her role at work and how Duct Tape Marketing works with clients with fractional CMOs
• The Business Strategy Pyramid
• Identifying your growth priorities and execution calendar for the next few months
• A strategy-first approach to marketing
• Taking advantage of AI as a support that frees up time and increases value
• Ask, “What tasks need to be done by humans, and what by AI?”
• The Ideal Client Deep Dive Worksheet (found in Sara’s book, Unchained)
• Connecting with people on a human/emotional level to build trust
• Building trust with our ideal clients: marketing with know, like, and trust; sales with try and buy; customer experience with repeat and refer
• True growth: How it really happens through a focus on the customer experience
• What a business owner can gain by reading Unchained, your road map for a clear path forward

Resources:

Connect with Sara Nay: Duct Tape Marketing, LinkedIn, and Unchained

*Free resources from Sara’s book: Marketing Ownership Audit, Ideal Client Deep Dive Worksheet, From Copy to Culture: Messaging Alignment Guide, and the

Are you stuck feeling like your business can’t run without you? Wouldn’t you love to have a team that manages itself? In this episode, you’ll hear what happened when Dr. Sabrina stepped back and Melissa Kay took full ownership of delivery. Spoiler alert: the coaching didn’t just stay on track, but it got even better! You’ll discover why giving your team autonomy is the key to growth and freedom and how stepping back creates space for innovation and improvement. We’re providing practical steps you can follow to build your own self-managing team. If you’ve ever worried about losing control by stepping back, join us to learn how your business can actually grow stronger without you.

Profit by Design is a Tap the Potential production.

Show Highlights:

• Dr. Sabrina’s insights from Melissa Kay’s extended vacation: A self-managing team IS possible!
• A-players are intrinsically motivated and are whole, competent, capable, and complete.
• Building your self-managing team requires specific action steps, such as asking, “What is most important?” as part of your structured approach.
• The environment you want is a calm, curiosity-driven, well-oiled machine powered by a learner mindset.
• Our programs, Leadership Bootcamp and Coach Approach, are designed for A-players who are ready to be equipped to support your vision.
• Our clients want step-by-step instructions.
• Building your self-managing team takes a clear vision, specific expectations, targeted KPIs to track progress, and a delivery promise.
• Exceeding your clients’ expectations is classic A-player thinking.
• Building trust in your team
• Check out our courses on hiring, leadership, and team development. Book a call with us if you don’t know where to start!

Resources:

Join our upcoming Leadership Bootcamp to build a self-managing team of people who own their roles. Find out more by clicking the link.

For more information about The Coach Approach or to join us in the next round, click the link!

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call...

Are you working harder than ever but still not seeing the results you want in your business? The problem may not be your strategy, your team, or even your market; it COULD be your mindset. In this episode of Profit by Design, we uncover the hidden ways your thinking might be holding you back, and more importantly, the shifts you can make to move forward with confidence. Melissa Kay and Dr. Sabrina Starling explain how you can identify the limiting beliefs that are costing you profit and freedom, the most common mindset traps for entrepreneurs, and practical steps to rewire your thinking and unlock business growth. Don’t let your mindset be the bottleneck in your business! Join us to learn more!

Profit by Design is a Tap the Potential production.

Show Highlights:

• The limiting beliefs common to business owners
• The reality of shifting my mindset by asking curiosity-learner questions
• A helpful resource: Change Your Questions, Change Your Life by Marilee Adams
• Don’t try to figure it out by yourself. Seek out a community to support you.
• A big limiting belief for business owners: “I don’t have enough time.”
• Ask, “Are my limiting beliefs serving me, or causing me anxiety or stress?”
• Journaling can be a game-changer when it comes to mindset.
• Melissa’s examples of powerful questions that can help hold yourself accountable
• Decision-making out of love and abundance, not fear and scarcity
• The guilt we carry for taking care of ourselves–Why?
• Dr. Sabrina’s advice to business owners who are struggling and feeling defeated
• Want to know what’s holding you back? Reach out for help! We can support you! Get clear on your next best step by taking the Better Business Better Life Assessment.

Resources:

Join our upcoming Leadership Bootcamp to build a self-managing team of people who own their roles. Reserve your seat today! We begin on September 25! Join us!

For more information about The Coach Approach or to join us in the next round, click the link!

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!

Become an employer of choice to attract the A-players you want on your team! We are now enrolling in the 'How to Hire the Best' course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your...

Most business owners, even the most successful ones, wrestle with imposter syndrome. It’s not a sign that you’re failing, but it’s proof that you’re growing. In this episode, Melissa Kay and Dr. Sabrina Starling are uncovering the reasons why courage, not confidence, is the real key to shutting down imposter syndrome and leading your business with conviction. You’ll discover how to take action even when self-doubt screams the loudest, how to reframe fear into a force for momentum, and how to build the kind of confidence that sticks—no matter what.

Profit by Design is a Tap the Potential production.

Show Highlights:

• Dr. Sabrina’s experience with business owners who “play small” because of fear and anxiety
• The journey is the beautiful part of our overall growth.
• Understanding the performance expectations we put on ourselves
• Guess what? “When we mess up, we take our ‘pink slip,’ and we keep going.”
• Melissa’s experience with starting over and taking the leap
• Success is built from a pile of failures.
• What message are you sending to the universe?
• Examples of client success with courageous leaps into their purpose
• Approaching your value proposition with courage in today’s business world
• The Aha moment that transforms your mindset
• Dr. Sabrina’s advice to struggling business owners
• Melissa’s advice to those who are holding back
• Want to know what’s holding you back? Get clear on your next best step by taking the Better Business Better Life Assessment.

Resources:

Join our upcoming Leadership Bootcamp to build a self-managing team of people who own their roles. Find out more by clicking the link.

For more information about The Coach Approach or to join us in the next round, click the link!

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About...