In this episode of the Paid Search NYC podcast, we sit down with Matt LeBaron, CEO and founder of Revvim, the company behind AdAi - a SaaS platform designed to help performance marketers optimize Google Ads and paid search campaigns with AI-powered insights.

We explore Matt’s career journey, the founding story of Revvim, and how he approached finding product-market fit in the competitive world of search marketing software.

Matt shares real lessons from the early days of building AdAi, what it takes to run a bootstrapped SaaS business, and where he sees AI and automation reshaping the future of digital advertising.

Whether you're in the SaaS startup space, performance marketing, or just curious about the intersection of AI and paid search, this episode is packed with practical insights and honest reflections.

👉 Like, comment, and subscribe for more conversations with leaders in search marketing and SaaS.

Timestamps:

00:20 — Introduction

07:42 — SEO Catalyst

13:10 — Realizing Success

18:30 — Learned Lessons

20:25 — Trial and Error

30:40 — Advice

39:30 — AI and Search

In this episode of Paid Search NYC, we sit down with Adam Rose, founder of Forum Digital - an agency specializing in retail media and ecommerce - to break down how TikTok Search and TikTok Shop are reshaping the way people discover and buy products.

Adam shares his perspective on what brands often get wrong about TikTok, the growing importance of quality creative and influencer strategy, and the challenges of measurement and reporting in this fast-moving space.

We also cover what makes brands successful on TikTok, the role of video ads, and the key best practices that can help marketers navigate TikTok’s unique user experience.

Whether you're skeptical about TikTok or already experimenting with it, this conversation offers grounded insights from someone on the frontlines of commerce and performance media.

00:17 — Introduction

04:09 — Reality vs Expectations

05:00 — Specialism

07:33 — TikTok

10:06 — Audience

16:45 — User Experience

18:20 — Video Ads

20:22 — Reporting

22:22 — Successful Brands

25:40 — Quality Creative

28:05 — Influencers

30:27 — Measurement

32:50 — Best Practices

Follow on LinkedIn for more advice, how-to's, founder stories and more:

https://www.linkedin.com/company/paid-search-nyc/

Learn more about Forum Digital:

https://www.linkedin.com/company/forum-digital-uk/

Co-founder of Lockhern Digital, Aric Whiteley, joins the Paid Search NYC podcast in person to share his journey - from marketing associate to agency founder.

We dive into the 7 power moves he believes can accelerate your career, plus how his agency is deploying AI tools and workflows to stay ahead in a fast-moving industry.

Whether you're thinking about starting your own agency or looking to level up your career, this episode is packed with insights and real-world experience.

#startingabusiness #digitalmarketing #careeradvice #aiadvertising