
How to Build SaaS for Paid Search - Lessons from Revvim CEO Matt LeBaron
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In this episode of the Paid Search NYC podcast, we sit down with Matt LeBaron, CEO and founder of Revvim, the company behind AdAi - a SaaS platform designed to help performance marketers optimize Google Ads and paid search campaigns with AI-powered insights.
We explore Matt’s career journey, the founding story of Revvim, and how he approached finding product-market fit in the competitive world of search marketing software.
Matt shares real lessons from the early days of building AdAi, what it takes to run a bootstrapped SaaS business, and where he sees AI and automation reshaping the future of digital advertising.
Whether you're in the SaaS startup space, performance marketing, or just curious about the intersection of AI and paid search, this episode is packed with practical insights and honest reflections.
👉 Like, comment, and subscribe for more conversations with leaders in search marketing and SaaS.
Timestamps:
00:20 — Introduction
07:42 — SEO Catalyst
13:10 — Realizing Success
18:30 — Learned Lessons
20:25 — Trial and Error
30:40 — Advice
39:30 — AI and Search