In this episode of Paid Search NYC, we sit down with Adam Rose, founder of Forum Digital - an agency specializing in retail media and ecommerce - to break down how TikTok Search and TikTok Shop are reshaping the way people discover and buy products.

Adam shares his perspective on what brands often get wrong about TikTok, the growing importance of quality creative and influencer strategy, and the challenges of measurement and reporting in this fast-moving space.

We also cover what makes brands successful on TikTok, the role of video ads, and the key best practices that can help marketers navigate TikTok’s unique user experience.

Whether you're skeptical about TikTok or already experimenting with it, this conversation offers grounded insights from someone on the frontlines of commerce and performance media.

00:17 — Introduction

04:09 — Reality vs Expectations

05:00 — Specialism

07:33 — TikTok

10:06 — Audience

16:45 — User Experience

18:20 — Video Ads

20:22 — Reporting

22:22 — Successful Brands

25:40 — Quality Creative

28:05 — Influencers

30:27 — Measurement

32:50 — Best Practices

Follow on LinkedIn for more advice, how-to's, founder stories and more:

https://www.linkedin.com/company/paid-search-nyc/

Learn more about Forum Digital:

https://www.linkedin.com/company/forum-digital-uk/