Most physical therapy clinics don’t have a marketing problem—they have a measurement problem.

In this episode, Jimmy and Andrea break down why marketing often gets labeled as a cost instead of a growth driver, and what needs to change for clinics to actually see ROI.

If you’re a clinic owner or leader trying to justify marketing spend, this episode gives you a clear framework to connect activity to revenue.

Key Insights:

• If marketing doesn’t show up on the P&L, it won’t be taken seriously
• Integrating EMR and CRM data is the foundation for tracking ROI
• Paid search works—but only at the bottom of the funnel
• Most clinics ignore demand generation and show up too late
• Attribution is imperfect—don’t let that stop strategy
• You don’t need more channels—you need better alignment
• AI won’t fix bad systems—it amplifies them
• Personas must be updated regularly based on real patient behavior

Why This Matters to PT Owners:

• Helps you stop wasting money on unproven tactics
• Gives you a way to defend marketing spend
• Improves patient acquisition without increasing budget
• Aligns your team around growth, not guesswork

Resources & Links:

Andrea (LinkedIn referenced in episode)

Sponsors:

SaRA Health — Automate patient follow-up and generate revenue between visits

???? sarahealth.com

EMPOWER EMR — Built for PT workflows, faster documentation

???? empoweremr.com

U.S. Physical Therapy — Career growth and clinic support

???? usph.com

Subscribe & Follow:

Apple Podcasts

https://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325

Spotify

https://open.spotify.com/show/3LmMUT64yrUc2iGo9Emafc

YouTube

https://www.youtube.com/@PTPintcast

LinkedIn

https://www.linkedin.com/in/jimmy-mckay-pt-dpt-a4207659/

Instagram

https://www.instagram.com/ptpintcast

X / Twitter

https://x.com/PTPintcast

Website

https://www.ptpintcast.com/

This episode dives into one of the biggest frustrations in physical therapy: feeling unheard at work. Rebecca Griffith breaks down how to communicate with leadership, advocate for patients, and avoid being labeled “difficult.”

Key Insights:

• Most leadership decisions are system-driven, not personal

• Curiosity beats criticism in tough conversations

• Timing, tone, and delivery matter as much as the message

• Not all feedback moments are created equal

• Small organizations allow more personalized communication

What This Means for PTs & Clinic Owners:

• You can advocate without damaging relationships

• Better communication leads to more influence—not less

• Understanding the system helps you navigate it

• Emotional reactions can sabotage valid concerns

• Leadership communication is a learnable skill

Tactical Takeaways:

• Ask: “Help me understand the goal of this decision”

• Write questions first—don’t react in the moment

• Clarify: is this decision final or open for input?

• Choose the right time and setting for feedback

• Focus on system impact—not just personal impact

Guest

Rebecca Griffith, PT, DPT

Sponsors

SaRA Health – patient engagement solutions

EMPOWER EMR – faster, smarter documentation

U.S. Physical Therapy – clinic growth and career pathways

This episode breaks down how AI is being used inside real physical therapy clinics—not as hype, but as a tool to improve operations.

The biggest mistake clinics make is treating AI like a feature instead of building it into workflows. When

Sal Aprea from Flagler Health shows you that done right, AI helps reduce no-shows, improves patient engagement, and creates new revenue opportunities without adding staff.

Key Insights:

• AI fails when it feels like “extra work”
• Clinics must focus on workflow, not tools
• Trust drives adoption: staff → patients → operations
• RTM is underused because no one owns it operationally
• Done right, AI improves the patient journey between visits

Guest shares how clinics can:

• Increase patient follow-through
• Improve operational efficiency
• Add revenue streams through RTM
• Build trust with both staff and patients

This episode explores how AI, business strategy, and human relationships intersect in physical therapy—and what clinic owners should actually do about it.

Key Insights:

• AI can scale listening and communication—but not human connection

• In-person relationships still drive referrals and business growth

• Other industries (sports, retail) are winning by owning attention and data

• PT clinics are sitting on valuable data but not using it strategically

• Partnerships and distribution matter more than tactics

What This Means for PT Owners:

• Use AI to enhance—not replace—patient communication

• Double down on in-person referral relationships

• Look outside healthcare for business models that work

• Start leveraging your EMR data beyond billing

Guest Links & Resources

Tony Maritato YouTube: https://www.youtube.com/@TotalTherapySolutions

Dave Kittle YouTube: https://www.youtube.com/@TheDaveKittleShow

Sponsors

SaRA Health – helps automate patient engagement and improve outcomes

EMPOWER EMR – faster documentation and better workflows

U.S. Physical Therapy – career growth and clinic support

Most physical therapists think their career path is set the moment they graduate. This episode challenges that idea.

Elana Yavetz shares how she transitioned from clinical practice into a project management role in tech—and why her PT background was actually her biggest advantage, not a limitation.

If you’re a clinic owner, this changes how you think about your team. If you’re a clinician, it changes how you think about your future.

Key Insights:

• PT skills translate directly into leadership and operations roles
• Career paths in healthcare are no longer linear
• “Impact” doesn’t require direct patient care
• PT education misses exposure to career flexibility
• The biggest barrier to change is identity, not ability

Practical Takeaways:

• List your skills before exploring new roles
• Stop searching “non-clinical PT jobs”—start translating skills
• Recognize communication and problem-solving as high-value assets
• Expand how you define making an impact

Guest Links:

LinkedIn: LinkedIn.com/in/elanayavetz

Instagram: @eyav_

Sponsors:

SaRA Health — Increase patient engagement and RTM revenue

EMPOWER EMR — Faster workflows, better documentation

U.S. Physical Therapy — Career growth without burnout

Subscribe & Follow:

Apple Podcasts: https://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325

Spotify: https://open.spotify.com/show/3LmMUT64yrUc2iGo9Emafc

YouTube: https://www.youtube.com/@PTPintcast

LinkedIn: https://www.linkedin.com/in/jimmy-mckay-pt-dpt-a4207659/

Instagram: https://www.instagram.com/ptpintcast

X / Twitter: https://x.com/PTPintcast

Website: https://www.ptpintcast.com/

In this episode of PT Pintcast, we unpack a major shift happening inside the physical therapy profession: the growing divide between high-volume clinics and high-value, premium care models.

From hiring struggles to reimbursement pressure, from patient behavior to AI disruption—this conversation challenges how PTs think about care delivery and business sustainability.

If you're a clinic owner, this episode is less about theory and more about survival.

• Patients prioritize access and convenience more than clinical nuance
• Referral-driven patients behave differently than direct-access patients
• High-volume care isn’t inherently lower quality—it depends on execution
• PT careers may be shortening due to financial pressure and burnout
• Corporate clinics rely heavily on new grads due to reimbursement limits
• AI could reshape delivery—but not replace human trust
• The future likely includes BOTH scalable care AND premium care

If you're running a clinic today, you're making decisions about:

• Staffing models
• Pricing strategy
• Patient acquisition
• Long-term positioning

This episode helps you understand where the profession is heading—so you don’t get caught building something that won’t last.

Sponsors

SaRA Health

Automate patient follow-ups, improve outcomes, and generate RTM revenue—without adding staff.

???? https://sarahealth.com

EMPOWER EMR

Faster documentation, cleaner workflows, and an EMR built for how PTs actually operate.

???? https://empoweremr.com

U.S. Physical Therapy (USPH)

A national network focused on clinician development, mentorship, and long-term career growth.

???? https://usph.com

Most clinic marketing isn’t failing because of effort—it’s failing because it’s irrelevant.

In this episode, Jimmy and Andrea break down why traditional approaches (press releases, feature updates, polished promos) don’t work anymore—and what actually does.

They explore:

• Why “when everyone is shouting, it’s just noise”
• The critical difference between storytelling and self-promotion
• A practical 90-day system to test and improve content
• Why “safe” marketing is actually the riskiest move
• How to think like a media company inside a healthcare business
• Where AI fits into your workflow—and where it can hurt you

Key takeaway:

Connection beats perfection. Relevance beats volume.

If you’re a PT or clinic owner trying to grow, this episode gives you a system you can actually implement—not just ideas.

• Andrea → Writing and speaking on AI in healthcare
• Focus areas:
• Responsible AI use in healthcare
• Messaging and positioning
• Using AI as a strategic tool (not a shortcut)

Most clinicians are trained to treat patients — not lead teams.

So when a physical therapist suddenly becomes a supervisor, director, or clinic leader, it’s common to feel unprepared. That feeling often shows up as imposter syndrome.

In this episode of PT Pintcast, Jimmy McKay talks with speech-language pathologist and leadership coach Katie Holterman about why imposter syndrome is so common in healthcare and what clinicians can do when it shows up.

They break down how leadership roles appear suddenly in clinical careers, how imposter syndrome affects decision-making inside clinics, and practical ways PTs can build confidence while leading teams.

If you’ve ever sat quietly in a leadership meeting wondering if you belong there — this episode is for you.

Key Insights

• Why clinicians often become leaders without leadership training

• The five profiles of imposter syndrome in healthcare professionals

• How imposter syndrome causes decision paralysis in clinics

• Why asking questions actually increases perceived leadership authority

• The “Actually Factually Good At” list for building leadership confidence

• How shifting from “Do I belong here?” to “What problem am I here to solve?” changes leadership mindset

Guest

Katie Holterman

Sponsors

SaRA Health

Remote care platform helping clinics automate patient check-ins and meet RTM requirements.

https://sarahealth.com

EMPOWER EMR

An EMR built specifically for rehab workflows with faster documentation and cleaner operations.

https://empoweremr.com

U.S. Physical Therapy

A national network supporting PT clinicians and clinic owners with mentorship and career development.

https://usph.com

Subscribe & Follow

Apple Podcasts

https://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325

Spotify

https://open.spotify.com/show/3LmMUT64yrUc2iGo9Emafc

YouTube

https://www.youtube.com/@PTPintcast

LinkedIn

https://www.linkedin.com/in/jimmy-mckay-pt-dpt-a4207659/

Instagram

https://www.instagram.com/ptpintcast

X / Twitter

https://x.com/PTPintcast

Website

https://www.ptpintcast.com/