In this episode of PT Breakfast Club, the team gets into the weeds of modern clinic operations — from pricing dilemmas and payer limitations to creative ways to scale without hiring. Topics range from Medicare regulations and concierge models to hilarious but real tactics like dry needling for dogs and influencer-style job posts.

Topics include:

• The truth behind “booked but broke” clinics
• Growing revenue with leverage (not headcount)
• What PTs need to understand about their contract with insurance
• How to ethically add premium services in a Medicare model
• Memberships, marketing hacks, and maximizing each patient hour
• Parody, content creation, and why your funniest idea might be your best ad

Featured Segments:

• Mailbag: “Why am I busy but still broke?”
• “Martha” and Medicare: The ethics of add-on fees
• Marketing that doesn’t feel like marketing
• Creative ways PTs are monetizing beyond the clinic

Mentioned in this episode:

• Dry Needling for Dogs™ (it’s fake… or is it?)
• RTM, telehealth, and weekend visit pricing
• LinkedIn as a job-market weapon
• Chronic Pain Candles (yes, again)

Pelvic health physical therapist Faith Stokes brings the ???? in this candid conversation on treating the misunderstood — from Hard Flaccid Syndrome to trauma-informed care. She shares her unique journey from reptile medicine to healthcare, her CSM 2025 talk, and how she handles the hard cases with heart and humility.

In this episode:

• Her journey from snake handler to pelvic health PT
• What PTs need to understand about Hard Flaccid Syndrome
• Why mentorship isn’t always formal
• Clinical reasoning when you don’t have all the answers
• Using compassion when the textbooks fail
• How to grow as a communicator, even when you miss the mark

Featured at CSM 2025:

???? “It’s Not That Hard: Clinical Reasoning in the Management of Hard Flaccid Syndrome”

????️ Guest: Phil McKelvy, DPT

???? Topics: Parkinson’s care without neuro certs, RTM implementation, digital health, and balancing clinical work with creative PT projects.

What you’ll learn:

• Why intensity matters more than certifications in Parkinson’s care
• Free tools to treat movement disorders without overwhelming your practice
• The truth about RTM: what it is, how to do it, and why it’s here to stay
• How to think differently about burnout, energy, and filling your cup in PT
• Why APTA isn’t just about CEUs — it’s about connection

???? Resources Mentioned:

• Rogue Physical Therapy YouTube
• Power for Parkinson’s
• Matt Jurek on RTM
• Prompt EMR, Orva Health
• One More Wave - Adaptive Surf Therapy

???? Phil’s Contact:

• ???? philmckelvey@gmail.com
• LinkedIn: Philip McKelvey
• Instagram: @philmckelvey.dpt

This episode dives into the collision of physical therapy, content strategy, and the booming wellness economy. Jimmy and Dave discuss:

• Why most PT associations are too slow to act
• How red light therapy, cold plunges, and saunas are shifting public perception
• What PT clinics can learn from gyms, influencers, and high-ticket brands
• The 3-circle model for non-dues revenue and media expansion
• Why cash-based clinics win the speed game
• How Gen Z is shaping the new “maximalist” health economy

???? Resources Mentioned:

• Dave Kittle’s Practice
• McKinsey Future of Wellness Report
• PT Pintcast YouTube Channel

???? Subscribe, share, and leave a review to support the show.



What if you never had to "recruit" again? In this episode of PT Pintcast, Will Humphreys shares how physical therapy clinic owners can build teams through connection, vision, and emotion — not just job postings. You’ll learn how to write job ads that feel like love letters, how to use intentional friction to filter out bad fits, and why creating safety is your most powerful leadership tool.

About the Guest:

Will Humphreys is a PT, entrepreneur, author, and founder of Freedom Through Profits, where he helps practice owners grow profitable businesses they love. He previously built and exited a successful clinic group and now teaches others how to scale with systems, purpose, and heart.

Will's Ultimate PT OT SLP Summit: https://www.summit.virtualrockstar.com/

What You’ll Learn:

• Why hiring isn’t a numbers game — it’s a connection game
• The neuroscience of storytelling in business
• How to lead with authenticity and build loyalty
• Tools to create an emotional brand that stands out in PT

Links + Mentions:

???? Will Humphreys on YouTube: https://www.youtube.com/@willhumphreys

???? Reach out to Will: https://freedomthroughprofits.com

???? More from PT Pintcast: https://www.ptpintcast.com

???? Get Will’s Free Hiring Email Template: https://freedomthroughprofits.com/hiring-letter

???? Book Mention: Start With Why by Simon Sinek

Today’s PT Breakfast Club serves up fake ads and real strategy.

From a podcast started with $80 and a mic in a PT school bedroom — we now outrank million-dollar marketing departments. Why? Consistency. Vision. Showing up.

In this episode:

• ???? How to rethink continuing ed as a Combine model
• ???? Why your CEU program should just partner with MedBridge
• ???? Red Bull isn’t an energy drink brand — and neither are you
• ???? The McDonald's SMS review tactic that clinics should steal
• ???? Fake ads with real lessons — CordyCluck™ & CPTGPT™

This one hits hard, gets weird, and ends on a chicken.

This episode goes deep with Logan from Blue Rose Physical Therapy and Blue Rose Running on why ROI should stand for Return on Impact, not investment.

We break down the truth about running injuries, the psychology behind pain, and why trust is the #1 clinical skill PT school barely teaches.

Plus — our segment “Run It or Rethink It,” where we tackle stretching, shoe mileage, gait analysis, and more.

PTs talk about business education like it’s Bigfoot — everyone says it exists, nobody has actually seen it. So Jimmy McKay and David Fathalikhani decided to stop waiting for someone else to build it.

In this episode, they break down the creation of the first crowd-sourced, free MBA-style curriculum for physical therapists, launching January 1, 2026.

You’ll hear:

• How one LinkedIn post attracted dozens of volunteer instructors
• Why PTs struggle with business (fear, uncertainty, no roadmap)
• How the year-long curriculum is structured (monthly themes + weekly micro-lessons)
• Why finance, operations, leadership, culture, law, and real estate must be part of PT education
• What PTs can finally learn that DPT programs never had time to teach
• How the entire project stays free and open to the profession

Whether you’re launching a cash practice, growing a clinic, or just want to understand the business of healthcare, this is the foundation for everything that comes next.