🎬 What happens when a Hollywood director takes on real estate marketing?
In this must-watch episode of the Prime People Podcast, we're joined by award-winning filmmaker and director Marshall Kaplan to dissect what real estate professionals are doing wrong on camera—and what to do instead.

💡 You’ll learn:

• How to tell a real story in your real estate content
• The power of editing and why agents should shoot for the editor
• Why buyers are the true heroes of your marketing
• The difference between being influential vs. an influencer
• Behind-the-scenes of producing for HGTV, Netflix, Bravo & more
• How integrity, ambition, and hustle are the real secrets in both TV and real estate

Kaplan also shares insights into real estate investing, creative development, and why most agents are getting it completely wrong on social media. Whether you’re a realtor, investor, creative, or content creator—this is a masterclass in human storytelling and media that moves people.

👊 This isn’t fluff. It’s black-belt level marketing and mindset.

🔔 Subscribe for weekly episodes exploring the intersection of media, real estate, marketing, and mindset
👍 Like if you got value, drop a comment with your biggest takeaway

Discover how authenticity, relentless follow‑through, and AI-enhanced communication are transforming the commercial real estate landscape in this powerful Prime People Podcast episode.

In this episode:
We dive deep into:
🗣️ Why tone and personal connection beat generic comps and stale pitches
🧠 How high-net-worth clients respond better to relatable communication than suits and scripts
🤖 Using ChatGPT & AI tools to power your follow-up strategy, not mask your voice
🔁 Mastering the “follow up, follow through, follow back” mindset that wins deals
🎯 Leveraging relatability, active engagement, and creativity to build long-term trust in commercial real estate

Why trust this content?
Our guest brings over 16 years of hands-on CRE experience, working billion-dollar institutional deals and small property handovers with the same dedication—making strategic, sustainable relationships her #1 asset.

👉 Subscribe for weekly deep dives into real estate strategy, AI in CRE, and deal-making mastery.
👍 Like & Comment: What’s your favorite follow-up technique?
🔔 Share with a colleague who needs better CRE client connection!

Unlock game-changing strategies in NYC commercial real estate inspired by under‑30 powerhouse Jade Shenker. Learn how she’s redefined the CRE space using AI virtual staging, social media storytelling, and hyper‑local insights to outpace traditional institutional investors.

In this revelation-packed episode of the Prime People Podcast, Jade shares how she:
-Uses social media marketing to amplify property visibility
-Applies AI-driven tools for hyper-targeted virtual staging
-Combines local market knowledge with digital flair for unbeatable deals
-Builds off‑market databases and concierge-style services
-Excels on Netflix's Owning Manhattan—authenticity meets grit

Why listen?
This episode showcases how creativity + innovation + local expertise can dramatically elevate your real estate strategy in highly competitive markets like Manhattan.

👉 Subscribe and hit the bell for weekly insights from disruptors in real estate and wealth.
👍 Like & Comment: What was your biggest takeaway?

🏠 What if your real estate investment could cash flow, earn massive returns, AND help solve Canada’s housing crisis?
In this episode, we reveal a scalable real estate development model leveraging CMHC’s MLI Select program — one that’s producing incredible ROI (up to 177%!) for investors, while directly impacting families and seniors who need affordable housing most.

🔥 Hosted by Justin Konikow and featuring 35-year veteran developer Mike Seal, this live session explores:

• How to legally acquire and develop with only 5% down
• Using HST rebates to create infinite returns
• How MLI Select changes the financing game for investors
• Case studies from Windsor, Strathroy, Ottawa, and more
• How mixed-income communities create better long-term tenants
• Why affordable housing isn't charity — it's the next major opportunity

You’ll hear firsthand from the investors already scaling with this model — and see the blueprint of how to do this in your city.

🚨 If you're a builder, developer, or investor looking to grow your portfolio while making real change — this is the video you’ve been waiting for.

👍 Like if you believe real estate can be both profitable AND impactful
💬 Comment with your thoughts or questions — we’ll answer every one
🔔 Subscribe for weekly market insights, strategies, and investor interviews

**DISCLAIMER: The views and opinions expressed in this podcast are those of the guests and do not necessarily reflect the views of the host or the podcast. The content is for informational purposes only and should not be considered financial or investment advice. Always do your own research and consult with a licensed professional advisors and your lawyer before making any investment decisions.

💡 What if you could go from dirt to cash flow in 90 days — without permits or bank financing?

In this special live podcast episode, Max Picton returns to share how he’s disrupting Canada’s real estate landscape with his Smart Storage Platform — a modular, tech-powered self-storage model built specifically for underserved secondary and tertiary markets.

🎯 Hosted by Justin Konikow, this conversation dives deep into how Max identified the opportunity, built the right team, dodged traditional development delays, and launched cash-flowing self-storage facilities using innovation, not red tape.

Here’s what you’ll learn:

1. Why self-storage is outperforming in downturns
2. How modular development eliminates zoning delays
3. The secret to 80% profit margins in storage
4. Why secondary markets are the biggest opportunity in Canada
5. What “equity-first” financing means — and how it avoids big-bank headaches
6. Real-world examples of market analysis, site selection & lease-up strategies

If you’re serious about investing in the next big wave in commercial real estate, or want to learn how to adapt, simplify, and profit in today’s uncertain market, this is an episode you can’t afford to miss.

**DISCLAIMER: The views and opinions expressed in this podcast are those of the guests and do not necessarily reflect the views of the host or the podcast. The content is for informational purposes only and should not be considered financial or investment advice. Always do your own research and consult with a licensed professional advisors and your lawyer before making any investment decisions.

📉 75% of realtors haven’t done a deal this year. The market isn’t dead — they just don’t know how to work it.

In this eye-opening episode, we break down exactly what’s happening in the 2025 real estate market — from buyer psychology and seller sentiment to offer resuscitation and market data your competitors are ignoring.

🔥 Featuring expert insights from “the surgeon of real estate,” data-driven agent Mike Heddle, and host Justin Konikow, this conversation bridges the gap between raw numbers and on-the-ground strategy. Whether you're a struggling realtor, savvy investor, or seller trying to understand why your home isn’t moving — this is required viewing.

💡 Topics Covered:
Why 75% of agents haven’t done a deal this year
How to rescue dead deals and get them closed
Using showings and offer data to predict market movement
Offer strategies most agents have never even tried
Real examples of what's working right now for pros
Investor tactics for identifying real opportunities in 2025
Why agent collaboration will save your career

📊 Plus: A behind-the-scenes look at what data-driven marketing and client service actually looks like today — beyond the glam of social media.


🎙 Watch more Prime People episodes: https://www.youtube.com/@primepeoplepodcast

📱 Follow Justin on Instagram: https://www.instagram.com/justinkonikow

✅ Like, Comment, and Subscribe if you got value — and tag someone who needs to hear the truth about this market.

How to be Successful in Real Estate (in your first year and beyond)

Join Justin Konikow on the Prime People Podcast as he dives deep with Rob Pelchat, a seasoned personal trainer turned real estate aficionado. Hailing from Windsor, Ontario, Rob's journey from being a top-performing PT to a Canadian National Awards recipient showcases his relentless drive.

Now, as a part of Prime Real Estate Brokerage, Rob shares his "World Class Sales Insights" on how to achieve success in real estate, especially for those in their first year and beyond. Discover Rob's passion for real estate, ignited by the influential book "Rich Dad, Poor Dad", and learn from his experiences in buying, renovating, and selling homes.

With a unique blend of discipline from his days as a Divisional Manager and his unwavering commitment to professionalism in real estate, Rob promises not just world-class service but also a fun and memorable journey.

Whether you're a budding real estate agent, an entrepreneur, or someone looking for top-tier sales insights, this episode is a must-listen!

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These videos are made for anyone looking to level up their productivity, content, sales, and marketing game. We teach it through the lens of Real Estate and media but it applies to any and all industries. If you get any value from these videos or want specific topics covered let us know!

Comment below or reach out to me direct anytime @justin.konikow on IG!

For more resources and free action, guides head to
justinkonikow.com/resources

Connect : ‪(519) 783-1463‬ call/txt

From Broadway stages to real estate boardrooms, Mark Raumaker’s journey is anything but ordinary. In this episode of Prime People, we dive deep into how Mark built a high-performing team, scaled Sirhan’s Orlando office, and turned a love for performance into a powerhouse real estate brand.

🔥 Whether you're a solo agent, a team leader, or dreaming about launching a business, you’ll learn about the mindset, systems, and leadership it takes to win in real estate — while raising five kids and staying rooted in purpose.

We also unpack:
✅ How to scale a real estate team without losing culture
✅ The truth behind Sirhan’s Orlando expansion
✅ Prospecting strategies Mark used to close 23 deals in year one
✅ How being an actor helped Mark dominate video and client relationships
✅ Why authenticity is the key to surviving in today’s real estate market

Mark proves you don’t need a traditional background to build a big life — you just need grit, vision, and heart.

💥 Subscribe for weekly episodes featuring real estate operators, entrepreneurs, and thought leaders.

#primerealestate #RealEstate #Business #Growth #Productivity #Culture

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