🎬 What happens when a Hollywood director takes on real estate marketing?
In this must-watch episode of the Prime People Podcast, we're joined by award-winning filmmaker and director Marshall Kaplan to dissect what real estate professionals are doing wrong on camera—and what to do instead.

💡 You’ll learn:

• How to tell a real story in your real estate content
• The power of editing and why agents should shoot for the editor
• Why buyers are the true heroes of your marketing
• The difference between being influential vs. an influencer
• Behind-the-scenes of producing for HGTV, Netflix, Bravo & more
• How integrity, ambition, and hustle are the real secrets in both TV and real estate

Kaplan also shares insights into real estate investing, creative development, and why most agents are getting it completely wrong on social media. Whether you’re a realtor, investor, creative, or content creator—this is a masterclass in human storytelling and media that moves people.

👊 This isn’t fluff. It’s black-belt level marketing and mindset.

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Discover how authenticity, relentless follow‑through, and AI-enhanced communication are transforming the commercial real estate landscape in this powerful Prime People Podcast episode.

In this episode:
We dive deep into:
🗣️ Why tone and personal connection beat generic comps and stale pitches
🧠 How high-net-worth clients respond better to relatable communication than suits and scripts
🤖 Using ChatGPT & AI tools to power your follow-up strategy, not mask your voice
🔁 Mastering the “follow up, follow through, follow back” mindset that wins deals
🎯 Leveraging relatability, active engagement, and creativity to build long-term trust in commercial real estate

Why trust this content?
Our guest brings over 16 years of hands-on CRE experience, working billion-dollar institutional deals and small property handovers with the same dedication—making strategic, sustainable relationships her #1 asset.

👉 Subscribe for weekly deep dives into real estate strategy, AI in CRE, and deal-making mastery.
👍 Like & Comment: What’s your favorite follow-up technique?
🔔 Share with a colleague who needs better CRE client connection!

Unlock game-changing strategies in NYC commercial real estate inspired by under‑30 powerhouse Jade Shenker. Learn how she’s redefined the CRE space using AI virtual staging, social media storytelling, and hyper‑local insights to outpace traditional institutional investors.

In this revelation-packed episode of the Prime People Podcast, Jade shares how she:
-Uses social media marketing to amplify property visibility
-Applies AI-driven tools for hyper-targeted virtual staging
-Combines local market knowledge with digital flair for unbeatable deals
-Builds off‑market databases and concierge-style services
-Excels on Netflix's Owning Manhattan—authenticity meets grit

Why listen?
This episode showcases how creativity + innovation + local expertise can dramatically elevate your real estate strategy in highly competitive markets like Manhattan.

👉 Subscribe and hit the bell for weekly insights from disruptors in real estate and wealth.
👍 Like & Comment: What was your biggest takeaway?