Why Most Real Estate Videos Fail — Insights from Award-Winning Director
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Why Most Real Estate Videos Fail — Insights from Award-Winning Director
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🎬 What happens when a Hollywood director takes on real estate marketing?
In this must-watch episode of the Prime People Podcast, we're joined by award-winning filmmaker and director Marshall Kaplan to dissect what real estate professionals are doing wrong on camera—and what to do instead.
💡 You’ll learn:
- How to tell a real story in your real estate content
- The power of editing and why agents should shoot for the editor
- Why buyers are the true heroes of your marketing
- The difference between being influential vs. an influencer
- Behind-the-scenes of producing for HGTV, Netflix, Bravo & more
- How integrity, ambition, and hustle are the real secrets in both TV and real estate
Kaplan also shares insights into real estate investing, creative development, and why most agents are getting it completely wrong on social media. Whether you’re a realtor, investor, creative, or content creator—this is a masterclass in human storytelling and media that moves people.
👊 This isn’t fluff. It’s black-belt level marketing and mindset.
🔔 Subscribe for weekly episodes exploring the intersection of media, real estate, marketing, and mindset
👍 Like if you got value, drop a comment with your biggest takeaway