Netflix beat Disney, not with a bigger budget, but with a better understanding of their audience. In this episode, I’m breaking down what made Netflix's "K-Pop Demon Hunters" stand out while Disney's "Elio" completely missed the mark, and what that means for your marketing.

In this episode: - Why trying to appeal to everyone often leads to forgettable messaging - How Netflix leaned into a niche and won big - What happens when you're too afraid to exclude people - Why specificity builds stronger, more loyal audiences - How to confidently define who your offer is really for

If you've ever worried that narrowing your audience will turn people away, this episode will give you the clarity and the courage to show up boldly for the people who need your work most.

Hey friend! Just a quick update in this short and sweet episode. I’m taking a little break from the podcast for the month of June.

I’m heading to South Korea 🇰🇷 to celebrate BTS’ anniversary in Seoul with some friends. ARMY celebrates all month long!

I had every intention of batching episodes ahead of time… but life had other plans. So instead of forcing it, I’m embracing the pause and taking time to rest, recharge, and soak in this once-in-a-lifetime trip.

✨ I’ll be back with a brand new episode on July 8th, and hopefully some fun stories and inspiration from my time in Korea.

Thanks so much for being part of this community. I appreciate you!

Evergreen vs Closed Launches 🌿🚪— Which One’s Right for You?

In this episode of the Optimized Online Marketing podcast, I’m diving into one of the biggest questions I get asked: Should your offer be evergreen (open all the time) or closed-door (only available during specific launches)?

I’ll walk you through: ✨ The real pros and cons of each model ⚡ Why urgency alone isn’t enough to drive sales 🚫 When a closed-door launch might actually hurt your offer 🎯 How to choose the best launch style for your business and audience

If you're trying to figure out the right way to sell your course, membership, or coaching program—this episode will help you make a confident decision (and feel good about it too)!

Let me know what you think. Tag me on Instagram @optimizedonlinemarketing

In this episode of the Optimized Online Marketing Podcast, I break down what you really need to have in place before you start list building. Spoiler alert: don’t build your list too soon! I share what to do instead so that your list attracts the right people—people who are actually excited to buy from you.

✅ Learn what a lead magnet is and how to make yours irresistible ✅ Set up an email nurture sequence that naturally leads to your offer ✅ Discover a content strategy that keeps your audience warm and ready to buy

Whether you're just getting started or you've been collecting emails without a real plan, this episode will help you create a list building strategy that works.

🔔 Don’t forget to subscribe and follow @OptimizedOnlineMarketing on Instagram!

In this episode of the Optimize Online Marketing podcast, we’re flipping the script on what it means to create a valuable online offer. Forget the massive, 12-module signature course — your audience might be craving something shorter, simpler, and way easier to finish.

✨ Here's what we cover:

Why shorter, more digestible offers are gaining traction

How small, focused products can lead to MORE wins

The magic of meeting your audience where they are (spoiler: they’re busy)

Real talk on perfectionism, overdelivering, and what’s actually helpful

If you’ve been feeling pressure to “do more” in your programs, this episode is your permission slip to do less — better. 🙌

PS. Sign up for the First Offer Fast Track waitlist at https://firstofferfastrack.com

Have you ever built something exactly like your audience asked for… only to hear crickets when it was time to launch?

In this episode of the Optimized Online Marketing Podcast, we dive into the surprising truth about customer requests—and how to decode what they really mean.

Here's what we cover:

✨ Why listening to customers doesn’t always mean taking their words at face value 📱 How a request for a mobile app turned out to be something WAY more simple 🧠 Tips to read between the lines and uncover what your audience actually needs 🚫 The costly mistake of building the wrong thing—despite having the right intentions ✔️ How to validate ideas by testing small, fast, and simple before going all in

Whether you're creating your first offer or optimizing an existing one, this episode will help you think like a buyer and make decisions that lead to more sales—not just more features.

We always hear "build your list" — but what if your offer isn’t what people actually want? In today's episode, I’m walking you through 4 must-do steps to validate your offer first, so you can sell with confidence.

You'll learn:

✅ How to know if your offer solves an urgent need ✅ Quick ways to check if there's market demand (free tools!) ✅ Why talking to real humans is non-negotiable ✅ What to do if your idea doesn’t validate (pivot strategies!)

Whether you’re launching your first program or reworking an idea, this episode will save you time, money, and major frustration.

🎧 Listen now — and send me a DM to tell me what you think!

This week on the Optimize Online Marketing Podcast, I sat down with Facebook and Instagram ads expert Zach Spuckler—and wow, was it a value-packed conversation!

Zach brings nearly a decade of experience, having managed over $3 million in ad spend and supported over 10,000 entrepreneurs. He also hosts the Not Your Average Marketing Podcast, which has hit over half a million downloads.

But what makes Zach truly stand out is his refreshingly honest approach to marketing. He’s not here for sleazy tricks or overnight promises. He’s all about sustainable success—and building trust that leads to long-term sales.

• Marketing is a long game. Forget the quick hacks. Zach emphasizes nurturing trust and building relationships over making instant sales.

• Customer trust > flashy funnels. People are less likely to buy from a stranger. You need to warm up your audience before you pitch.

• Gone are the “throw money at a webinar” days. Today’s buyers are smarter. They want to feel connected before committing to your offer.

• Ads still work—if you use them right. It's not about dumping money into Meta; it’s about strategic nurturing and matching your message to your market.

• Your funnel should reflect the buyer’s journey. If they’re not ready to buy, your ads shouldn’t push—they should invite and engage.

Whether you're new to ads or you're trying to revive a sluggish funnel, Zach’s wisdom will help you rethink your ad strategy in the best way possible.

If you're interested in joining his Facebook Ads Bootcamp - perfect for beginners - join us at https://optimizedonlinemarketing.com/ads - Bootcamp starts April 28. See you there!