We always hear "build your list" — but what if your offer isn’t what people actually want? In today's episode, I’m walking you through 4 must-do steps to validate your offer first, so you can sell with confidence.

You'll learn:

✅ How to know if your offer solves an urgent need ✅ Quick ways to check if there's market demand (free tools!) ✅ Why talking to real humans is non-negotiable ✅ What to do if your idea doesn’t validate (pivot strategies!)

Whether you’re launching your first program or reworking an idea, this episode will save you time, money, and major frustration.

🎧 Listen now — and send me a DM to tell me what you think!

This week on the Optimize Online Marketing Podcast, I sat down with Facebook and Instagram ads expert Zach Spuckler—and wow, was it a value-packed conversation!

Zach brings nearly a decade of experience, having managed over $3 million in ad spend and supported over 10,000 entrepreneurs. He also hosts the Not Your Average Marketing Podcast, which has hit over half a million downloads.

But what makes Zach truly stand out is his refreshingly honest approach to marketing. He’s not here for sleazy tricks or overnight promises. He’s all about sustainable success—and building trust that leads to long-term sales.

• Marketing is a long game. Forget the quick hacks. Zach emphasizes nurturing trust and building relationships over making instant sales.

• Customer trust > flashy funnels. People are less likely to buy from a stranger. You need to warm up your audience before you pitch.

• Gone are the “throw money at a webinar” days. Today’s buyers are smarter. They want to feel connected before committing to your offer.

• Ads still work—if you use them right. It's not about dumping money into Meta; it’s about strategic nurturing and matching your message to your market.

• Your funnel should reflect the buyer’s journey. If they’re not ready to buy, your ads shouldn’t push—they should invite and engage.

Whether you're new to ads or you're trying to revive a sluggish funnel, Zach’s wisdom will help you rethink your ad strategy in the best way possible.

If you're interested in joining his Facebook Ads Bootcamp - perfect for beginners - join us at https://optimizedonlinemarketing.com/ads - Bootcamp starts April 28. See you there!

Feeling unsure if it’s time to pivot your offer or stick with your original plan? In this episode, I share behind-the-scenes insights from a recent launch and what it taught me about listening to your audience and adjusting when needed. You’ll hear about:

• 🚦 How to know when it’s time to pivot your offer vs. stay the course

• 🎯 The importance of having a clear ideal client avatar—and what happens when you’re attracting two different ones

• 🛠️ How I adjusted my offer mid-launch to meet my audience where they are

• 🔄 Why pivoting doesn’t mean starting over (and how it can actually build long-term trust)

• 🧠 What to evaluate if your offer isn’t selling—like audience size, messaging, and nurturing

Whether you're launching your first offer or refining your messaging, this episode will help you move forward with more clarity and confidence.