Netflix beat Disney, not with a bigger budget, but with a better understanding of their audience. In this episode, I’m breaking down what made Netflix's "K-Pop Demon Hunters" stand out while Disney's "Elio" completely missed the mark, and what that means for your marketing.

In this episode: - Why trying to appeal to everyone often leads to forgettable messaging - How Netflix leaned into a niche and won big - What happens when you're too afraid to exclude people - Why specificity builds stronger, more loyal audiences - How to confidently define who your offer is really for

If you've ever worried that narrowing your audience will turn people away, this episode will give you the clarity and the courage to show up boldly for the people who need your work most.

Hey friend! Just a quick update in this short and sweet episode. I’m taking a little break from the podcast for the month of June.

I’m heading to South Korea 🇰🇷 to celebrate BTS’ anniversary in Seoul with some friends. ARMY celebrates all month long!

I had every intention of batching episodes ahead of time… but life had other plans. So instead of forcing it, I’m embracing the pause and taking time to rest, recharge, and soak in this once-in-a-lifetime trip.

✨ I’ll be back with a brand new episode on July 8th, and hopefully some fun stories and inspiration from my time in Korea.

Thanks so much for being part of this community. I appreciate you!

Evergreen vs Closed Launches 🌿🚪— Which One’s Right for You?

In this episode of the Optimized Online Marketing podcast, I’m diving into one of the biggest questions I get asked: Should your offer be evergreen (open all the time) or closed-door (only available during specific launches)?

I’ll walk you through: ✨ The real pros and cons of each model ⚡ Why urgency alone isn’t enough to drive sales 🚫 When a closed-door launch might actually hurt your offer 🎯 How to choose the best launch style for your business and audience

If you're trying to figure out the right way to sell your course, membership, or coaching program—this episode will help you make a confident decision (and feel good about it too)!

Let me know what you think. Tag me on Instagram @optimizedonlinemarketing