This week on the Optimize Online Marketing Podcast, I sat down with Facebook and Instagram ads expert Zach Spuckler—and wow, was it a value-packed conversation!

Zach brings nearly a decade of experience, having managed over $3 million in ad spend and supported over 10,000 entrepreneurs. He also hosts the Not Your Average Marketing Podcast, which has hit over half a million downloads.

But what makes Zach truly stand out is his refreshingly honest approach to marketing. He’s not here for sleazy tricks or overnight promises. He’s all about sustainable success—and building trust that leads to long-term sales.

• Marketing is a long game. Forget the quick hacks. Zach emphasizes nurturing trust and building relationships over making instant sales.

• Customer trust > flashy funnels. People are less likely to buy from a stranger. You need to warm up your audience before you pitch.

• Gone are the “throw money at a webinar” days. Today’s buyers are smarter. They want to feel connected before committing to your offer.

• Ads still work—if you use them right. It's not about dumping money into Meta; it’s about strategic nurturing and matching your message to your market.

• Your funnel should reflect the buyer’s journey. If they’re not ready to buy, your ads shouldn’t push—they should invite and engage.

Whether you're new to ads or you're trying to revive a sluggish funnel, Zach’s wisdom will help you rethink your ad strategy in the best way possible.

If you're interested in joining his Facebook Ads Bootcamp - perfect for beginners - join us at https://optimizedonlinemarketing.com/ads - Bootcamp starts April 28. See you there!