The journey of a marketer is often a tale of evolution and adaptability, and Chris Foshee's path from nurturing a childhood dream of becoming a rodeo clown to establishing himself as a marketing maestro at Red Classic is no exception. In the latest podcast episode, Chris delves into the heart of marketing, revealing the importance of storytelling in creating enduring connections between brands and audiences.

Chris's initial love for writing and storytelling is a common thread throughout his career. From his early days of submitting imaginative tales to publications to his role as a sports editor right out of college, he has consistently honed his craft. His experience illustrates the transformative power of storytelling in business, a skill that remains central to effective marketing and brand development and one that the keynote speaker at TMSA’s ELEVATE will speak on.

This episode is a great resource for anyone looking to understand the dynamics of marketing within the transportation and logistics industry. It is a reminder that at the heart of marketing lies the ability to craft a narrative that resonates, engages, and fosters genuine relationships with your audience.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Join the celebration as we sit down with trailblazer Emily Vaughn Janson, TMSA's first woman board president, on our latest podcast episode. Emily's story is one of vision and tenacity, tracing her path from advertising sales to her influential role at Supply Chain Brain and now, and her pivotal involvement in TMSA's centennial milestone. We explore the pillars of community and collaboration, uncovering how TMSA's ethos brings together industry competitors for common growth—a testament to the power of unity in the business world. We also peek into the ELEVATE Conference's role in professional networking and development, offering a glimpse into the future of the supply chain industry.

Balancing a high-powered career with the demands of motherhood can feel like performing a delicate ballet, and Emily offers an intimate look at this intricate dance. She shares her strategies for managing life's daily pressures with finesse, championing the CEO mindset for family life and the importance of setting non-negotiable boundaries. For all the working mothers navigating this challenging juggling act, our conversation extends a heartfelt message of solidarity and encouragement, affirming that it's indeed possible to nurture a thriving career and raise successful children simultaneously.

We wrap up with a spotlight on inclusivity and a well-rounded workplace, reflecting on TMSA's DEI task force initiatives and the introduction of a wellness room for conference attendees—a sanctuary for those needing a moment of peace. Emily emphasizes creating spaces that respect and accommodate everyone's needs, ensuring a healthier work-life balance and championing policies that support it. As we conclude, Emily offers her reflections, leaving us with nuggets of career advice and the wisdom of leading with authenticity and a readiness for transformation, setting the tone for the next century of TMSA's legacy.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

On this episode, we chat with Holly LaBoda, TMSA's Education Committee Co-Chair, where we peel back the curtain on the meticulous process of curating speaker lineups for TMSA events and what is in store for this year's conference. Holly generously shares her journey from TMSA volunteer to education co-chair, offering nuggets of wisdom on what makes a speaker proposal truly stand out.

This year's ELEVATE Conference is set to be an incredible experience with sessions like our economic panel poised to dissect and predict economic futures, alongside quick-fire 15-minute sessions from industry experts like Cassandra Gaines and Dionne Noisette. We're not just talking about your average conference schedule—imagine a tapestry of stories interwoven to teach, inspire, and transform your approach to the business world.

Step into the heart of a community that values connection and personal growth. TMSA's focus isn't just on professional enrichment—we're also creating spaces for attendees to find quiet and rejuvenate - like the dedicated wellness room. From the warm welcome extended to first-timers to the initiatives that ensure everyone contributes to a larger community impact, this episode highlights the essence of what makes ELEVATE a standout event. Join us and discover how TMSA's commitment to nurturing a tight-knit community can amplify your conference experience and foster lasting relationships.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.