The journey of a marketer is often a tale of evolution and adaptability, and Chris Foshee's path from nurturing a childhood dream of becoming a rodeo clown to establishing himself as a marketing maestro at Red Classic is no exception. In the latest podcast episode, Chris delves into the heart of marketing, revealing the importance of storytelling in creating enduring connections between brands and audiences.

Chris's initial love for writing and storytelling is a common thread throughout his career. From his early days of submitting imaginative tales to publications to his role as a sports editor right out of college, he has consistently honed his craft. His experience illustrates the transformative power of storytelling in business, a skill that remains central to effective marketing and brand development and one that the keynote speaker at TMSA’s ELEVATE will speak on.

This episode is a great resource for anyone looking to understand the dynamics of marketing within the transportation and logistics industry. It is a reminder that at the heart of marketing lies the ability to craft a narrative that resonates, engages, and fosters genuine relationships with your audience.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.