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In Day 13 of my 100-day journey, we're going back into the real data behind a small business offer that hasn't generated a sale yet.

And instead of assuming the offer is bad, we're going looking for the bottleneck.

I'm documenting the process of helping Jen and Dog Pound Fitness figure out why their online fitness offer isn't getting traction—and today we dig into Facebook, Instagram, the offer, the signup form, payment process, engagement, and what potential customers are actually seeing.

Here's what we discovered:

• No sales doesn't automatically mean the offer is bad.

• There is engagement happening—but we need to know how to turn that engagement into conversations.

• One Instagram post generated a comment that essentially said, "You're talking to me." That's a warm lead.

• The signup form works, but there are opportunities to improve it.

• The current payment process creates friction for a recurring online membership.

• Most importantly, we may have a bigger visibility problem: people may simply not know the online offer exists.

• Before obsessing over the website or funnel, we need more eyeballs on the actual offer.

So the next move may not be completely rebuilding the offer.

It may be getting more people to see it.

This is what I'm trying to show through these 100 days: we aren't trying to make the case study look successful. We're trying to find out what actually works.

No fake wins. No pretending.

Just finding the bottleneck, fixing it, and measuring what happens next.

This is Day 13 of 100.

Come back tomorrow.

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Every story has a turning point:
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small business strategy, business bottleneck, offer strategy, why your offer isn't selling, online fitness business, sales funnel, customer journey, social media marketing, Instagram marketing, Facebook marketing, offer positioning, business audit, finding your bottleneck, small business growth, online coaching business, fitness business marketing, 100 day challenge

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YouTube Description

Want help finding the bottleneck in your business? Book a Next Move strategy session:
https://go.drewcost.com/next-move-8818

Day 11 of 100.

Today I put myself in the shoes of a potential customer and tried to figure out how I would actually buy from Jen's online fitness business.

And I found a problem.

Jen has a great story.
She has a strong coaching philosophy.
She has results.
She has content.

But if a potential customer can't easily understand what she offers, find it, and take the next step…

they can leave and buy from someone else.

In this episode, I walk through Jen's customer journey and look at the friction points that could be costing her customers.

We also talk about:

• Why visibility isn't enough
• Why clear messaging matters
• How content fits into the customer journey
• Why your website and Instagram need to make buying easy
• The danger of giving customers too many steps
• Why businesses need systems instead of relying on the owner to manually handle everything
• How to give someone high challenge + high support
• Why we fix one bottleneck at a time instead of overwhelming the business owner

This is a real business case study happening in real time.

I'm not trying to make Jen look perfect.

I'm trying to find the bottlenecks, fix them, measure what happens, and keep moving.

100 videos. 100 days. One business at a time.

#BusinessGrowth #SmallBusiness #Entrepreneurship #BusinessSystems #CustomerJourney #FitnessBusiness #Day11 #100Days

Want me to find the bottleneck in your business?

I'm opening up 30-day business bottleneck case studies where we find the problem, fix it, and measure what happens.

👉 Apply here: https://go.drewcost.com/next-move-8818

If your customer can compare you to 100 other businesses, you may have become a commodity.

And when customers see you as a commodity, what do they usually do?

They compare prices.

That's exactly what we're working through with Jen and Dog Pound Fitness.

Jen already has the experience, the coaching ability, the community, and the results.

The problem wasn't that she didn't have value.

The problem was that the value wasn't immediately clear.

In this episode, we work through:

• Why so many fitness businesses sound exactly the same

• Why “I help people lose weight” isn't enough

• How specificity helps customers see themselves in your offer

• Why Jen's personal story is actually part of her competitive advantage

• The idea behind “Strength Without Shame”

• Why 20-minute workouts solve a specific problem

• Why progress over perfection matters

• How simplifying the customer experience can separate you from competitors

• Why your business shouldn't compete by simply becoming cheaper

• The question every business owner should be able to answer: “Why should someone choose you?”

This is Day 9 of my 100-day challenge where I'm documenting the behind-the-scenes of helping small business owners find their bottleneck, fix it, and measure what happens.

No fancy production. No pretending everything is perfect.

Just the actual work.

If you're a small business owner trying to figure out what's actually holding your business back, follow along.

Find the bottleneck. Fix it. Measure it.

#SmallBusiness #BusinessStrategy #Marketing #Entrepreneurship #Branding