YouTube Description

Want help finding the bottleneck in your business? Book a Next Move strategy session:
https://go.drewcost.com/next-move-8818

Day 11 of 100.

Today I put myself in the shoes of a potential customer and tried to figure out how I would actually buy from Jen's online fitness business.

And I found a problem.

Jen has a great story.
She has a strong coaching philosophy.
She has results.
She has content.

But if a potential customer can't easily understand what she offers, find it, and take the next step…

they can leave and buy from someone else.

In this episode, I walk through Jen's customer journey and look at the friction points that could be costing her customers.

We also talk about:

• Why visibility isn't enough
• Why clear messaging matters
• How content fits into the customer journey
• Why your website and Instagram need to make buying easy
• The danger of giving customers too many steps
• Why businesses need systems instead of relying on the owner to manually handle everything
• How to give someone high challenge + high support
• Why we fix one bottleneck at a time instead of overwhelming the business owner

This is a real business case study happening in real time.

I'm not trying to make Jen look perfect.

I'm trying to find the bottlenecks, fix them, measure what happens, and keep moving.

100 videos. 100 days. One business at a time.

#BusinessGrowth #SmallBusiness #Entrepreneurship #BusinessSystems #CustomerJourney #FitnessBusiness #Day11 #100Days