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In Day 13 of my 100-day journey, we're going back into the real data behind a small business offer that hasn't generated a sale yet.

And instead of assuming the offer is bad, we're going looking for the bottleneck.

I'm documenting the process of helping Jen and Dog Pound Fitness figure out why their online fitness offer isn't getting traction—and today we dig into Facebook, Instagram, the offer, the signup form, payment process, engagement, and what potential customers are actually seeing.

Here's what we discovered:

• No sales doesn't automatically mean the offer is bad.

• There is engagement happening—but we need to know how to turn that engagement into conversations.

• One Instagram post generated a comment that essentially said, "You're talking to me." That's a warm lead.

• The signup form works, but there are opportunities to improve it.

• The current payment process creates friction for a recurring online membership.

• Most importantly, we may have a bigger visibility problem: people may simply not know the online offer exists.

• Before obsessing over the website or funnel, we need more eyeballs on the actual offer.

So the next move may not be completely rebuilding the offer.

It may be getting more people to see it.

This is what I'm trying to show through these 100 days: we aren't trying to make the case study look successful. We're trying to find out what actually works.

No fake wins. No pretending.

Just finding the bottleneck, fixing it, and measuring what happens next.

This is Day 13 of 100.

Come back tomorrow.

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small business strategy, business bottleneck, offer strategy, why your offer isn't selling, online fitness business, sales funnel, customer journey, social media marketing, Instagram marketing, Facebook marketing, offer positioning, business audit, finding your bottleneck, small business growth, online coaching business, fitness business marketing, 100 day challenge

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