Want me to find the bottleneck in your business?

I'm opening up 30-day business bottleneck case studies where we find the problem, fix it, and measure what happens.

👉 Apply here: https://go.drewcost.com/next-move-8818

If your customer can compare you to 100 other businesses, you may have become a commodity.

And when customers see you as a commodity, what do they usually do?

They compare prices.

That's exactly what we're working through with Jen and Dog Pound Fitness.

Jen already has the experience, the coaching ability, the community, and the results.

The problem wasn't that she didn't have value.

The problem was that the value wasn't immediately clear.

In this episode, we work through:

• Why so many fitness businesses sound exactly the same

• Why “I help people lose weight” isn't enough

• How specificity helps customers see themselves in your offer

• Why Jen's personal story is actually part of her competitive advantage

• The idea behind “Strength Without Shame”

• Why 20-minute workouts solve a specific problem

• Why progress over perfection matters

• How simplifying the customer experience can separate you from competitors

• Why your business shouldn't compete by simply becoming cheaper

• The question every business owner should be able to answer: “Why should someone choose you?”

This is Day 9 of my 100-day challenge where I'm documenting the behind-the-scenes of helping small business owners find their bottleneck, fix it, and measure what happens.

No fancy production. No pretending everything is perfect.

Just the actual work.

If you're a small business owner trying to figure out what's actually holding your business back, follow along.

Find the bottleneck. Fix it. Measure it.

#SmallBusiness #BusinessStrategy #Marketing #Entrepreneurship #Branding