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  • Don’t Let Brands Steal Your Free Will: Shocking Truths About Consumer Manipulation.

    Don’t Let Brands Steal Your Free Will: Shocking Truths About Consumer Manipulation.
    2025/02/23
    Stop Believing You’re in Full Control. Your Brain Might Be Working for Someone Else!Guest: Matt Johnson, PHD.Are you truly in control of your decisions? Or are you being subtly guided by forces you do not fully understand?In this deeply insightful episode of the Mixed Emotions Podcast, Mihir Oka sits down with Matt Johnson, PhD, a globally recognized neuroscientist and expert in consumer psychology, to explore the hidden mechanics of human behavior, the mystery of consciousness, and the powerful influence of marketing on our choices.The conversation moves beyond the surface, uncovering how neuronal patterns, predictive processing, and contextual triggers shape our desires, decisions, and perceptions.🤯 Could it be that brands are engineering the “serendipitous” moments you believe are purely chance?🤔 Do you genuinely have free will, or are your decisions pre-determined by neural processes and environmental factors?This episode challenges assumptions, bringing together insights from neuroscience, philosophy, and ethical marketing to explain how businesses can connect with consumers on a deeper, more meaningful level, without crossing the line into manipulation.Key Insights from the Episode:1️⃣ The Neuroscience of Human BehaviorHow your brain’s neuronal firing patterns predict choices before you are even aware of them.Why certain psychological states, such as jealousy or happiness, are more about neural interactions than conscious decisions.2️⃣ Marketing’s Deeper PurposeMarketing as an exchange of value that builds genuine relationships between consumers and brands.How successful brands enhance lives by creating products and experiences that feel inherently meaningful.3️⃣ The Illusion of Free WillIf our decisions are influenced by prior causation and context, do we truly have free will?Insights into determinism, consciousness, and the psychological illusion of autonomy.4️⃣ The Role of Consciousness in Consumer BehaviorUnderstanding predictive processing, where the brain continuously forecasts and experiences future states.How our sense of self is shaped by unconscious neural predictions and how marketers can tap into these processes.5️⃣ Ethical Considerations in MarketingThe fine line between persuasion and coercion. When does marketing cross ethical boundaries?Why transparency and authenticity are essential for maintaining consumer trust.6️⃣ The Power of SerendipityHow brands engineer “happy accidents” that create stronger emotional connections.The science of engineered serendipity and its role in building consumer loyalty.7️⃣ Brand vs. Product FocusWhile products solve immediate problems, brands create long-term emotional resonance.How a strong brand allows businesses to adapt, pivot, and introduce new products seamlessly.Time Stamps(00:00) Understanding Neuronal Patterns(01:14) Introduction to the Mixed Emotions Podcast(02:32) Scott’s Background and Expertise(03:14) The Intersection of Neuroscience and Marketing(04:12) Exploring Human Behavior and Psychological States(13:51) The Mystery of Consciousness(23:40) Free Will and Human Autonomy(31:42) The Role of Context and Circumstance(38:35) The Concept of Serendipity(43:16) Engineering Serendipitous Experiences(44:12) The Ethics of Serendipitous Marketing(44:47) Experiments in Creating Serendipity(46:10) Challenges in Digital Serendipity(50:38) Consumer Psychology in B2B vs. B2C(58:34) The Role of Branding in Business Success(01:06:47) Marketing Ethics and Consumer Trust(01:12:00) The Impact of Social Media on Mental Health(01:14:25) The Power of a Great Brand(01:17:53) Innovative Marketing Strategies(01:19:29) Final Thoughts and ReflectionsCreate experiences that resonate with the deepest parts of the human mind.
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    1 時間 23 分
  • The Brain Hack Harvard Kept Secret: Why Everything You Know About Memory is Wrong

    The Brain Hack Harvard Kept Secret: Why Everything You Know About Memory is Wrong
    2025/02/09
    Welcome to the Mixed Emotions Podcast With Mihir Oka Featuring Scott YoungGuest:Scott H YoungEpisode:The Brain Hack Harvard Kept Secret: Why Everything You Know About Memory is WrongIn an exploration of human learning potential, Scott Young unpacks the science behind memory and skill acquisition.Drawing from his journey writing "Ultra Learning" and his latest work "Get Better at Anything," Scott shares his deep dive into hundreds of research papers and books, emerging with a revolutionary understanding of skill acquisition. The discussion weaves between cutting-edge memory research and practical applications, challenging traditional notions about how we learn and retain information.The episode takes an inspiring turn as Scott recounts his famous MIT Challenge, where he completed the equivalent of a 4-year computer science degree through self-study. Through this story, he underlines powerful insights about self-directed learning and the untapped potential within each of us.Beyond mere theory, the conversation evolves into an exploration of human behavior, touching on everything from the psychology of habit formation to the deeply personal journey of finding purpose through continuous learning.What sets this episode apart is its seamless blend of scientific rigor and practical wisdom. Scott's insights challenge listeners to rethink not just how they learn, but how they approach personal growth itself. By dismantling common myths about learning and memory, while offering concrete strategies for improvement, the conversation serves as both an intellectual awakening and a practical guide for anyone seeking to unlock their full potential. The discussion ultimately reveals that mastery in any field isn't just about accumulating information, It’s about fundamentally transforming how we think about ourselves, engage, and grow.PODCAST INFO:Podcast website:https://mixedemotions.inApple Podcasts:https://podcasts.apple.com/us/podcast/mixed-emotions-with-mihir-oka/id1762815629Spotify:https://open.spotify.com/show/0NFmZjaMQeGJyN1JfQ77xM?si=138fa69942254a0aRSS:https://www.patreon.com/rss/MixedEmotionsPodcast?auth=-707BxBjvCvJ4gwxwBU--DnmakMU35O3Full episodes playlist: • Mixed Emotions Podcast with Mihir Oka - Podcast Clips playlist: • Mixed Emotions Podcast with Mihir Oka - Shorts • ME Clips Timestamps(00:41) Introduction to the Mixed Emotions Podcast(01:24) Discussing the Book 'Get Better at Anything'(02:52) The Concept of Ultra Learning(04:20) Setting and Achieving Goals(05:38) The Role of Self-Knowledge in Learning(10:37) Theory vs. Practical Knowledge(18:37) The Feynman Technique and Deep Learning(26:48) Challenges in Learning and Self-Efficacy(31:08) Overcoming Psychological Barriers(33:35) Finding Motivation Through Identity(35:07) The MIT Challenge: A Year of Intense Learning(37:08) The Journey of Knowledge Acquisition(41:49) Setting and Achieving Goals(51:42) Building and Maintaining Habits(55:42) Overcoming Addiction and Strong Habits(01:01:00) The Role of Commitment in Achieving Goals(01:02:33) Exploring the Purpose of Life(01:04:39) Final Thoughts and Reflections(01:05:57) Closing Remarks🔔 Don't forget to like, subscribe, and hit that notification bell! Share your thoughts in the comments - I'd love to hear what resonated with you.CONNECT:Subscribe to this YouTube channelLinkedIn: / Mixed Emotions PodcastInstagram: / mixedemoteX: / @MixedEmoPodFacebook: / Mixed EmotionsSupport on Patreon: / Mixed Emotions Podcast with Mihir Oka#MixedEmotionsPodcast #podcast #psychology #behaviour #science #decisions #memorytest #memory #learning If you have any queries / feedback for these episodes kindly fill up the form on this link:https://forms.gle/j1N68E2exepkLqvPA
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    1 時間 7 分
  • From SaaS to AI: How to do Marketing in 2025!? with Srinivas Raghavan | Mixed Emotions Podcast

    From SaaS to AI: How to do Marketing in 2025!? with Srinivas Raghavan | Mixed Emotions Podcast
    2025/01/26

    Welcome to the Mixed Emotions Podcast With Mihir Oka Featuring SRINIVAS VIJAY RAGHAVANGuest: SRINIVAS VIJAY RAGHAVAN Episode: From SaaS to AI: Marketing Insights with Srinivas Raghavan What happens when a computer science engineer swaps code for marketing strategies? 🔥 In this episode, we explore crossroads of tech, psychology, and creativity with a Srinivas who has spent over a decade navigating the SaaS universe. 🧠 Highlights You Can’t Miss: - Is tech expertise a blessing—or a burden—for marketers? - Can AI obliterate SaaS as we know it—or will it supercharge it? - The unspoken psychology behind why people buy in B2B. - The podcasting gold rush: is it too late, or is the best yet to come? - How niche creators are hacking attention in a crowded market. ⚡ Plus: - A surprising take on imposter syndrome. - Hacks for balancing creative chaos with ruthless focus. - The one thing every founder should know about marketing—yet most overlook. If you’ve ever wondered how to combine tech savvy with creative fire—or what the future of marketing looks like when psychology meets AI—this episode is for you. 📌 Warning: Listening may lead to binge-worthy ideas, sleepless nights, and a newfound obsession with solving human behavior. Timestamps (01:41) Mixed Emotions Intro (01:41) Srinivas Intro (01:45) How much tech knowledge is rquired in marketing? (03:49) Hands on tech knowledge is not required for marketing (06:03) Can AI be a SAAS Killer? (10:19) OTT for corporates Question? (14:36) Companies need to plan better for the customer (18:34) Imposter Syndrome (20:30) Process of Content Creation (22:50) Anything better than zero is good (24:03) What is the future of Podcasting? (27:35) Niche vs No Niche (29:12) How do you find your niche? (37:55) Importance of psychology (41:47) Growth Hack B2B (49:33) Is Selling easier now than before? (51:19) Creative Alter Egos (52:49) Founder Led Marketing (53:54) Should every body have a podcast?

    PODCAST INFO: Podcast website: https://mixedemotions.in Apple Podcasts: https://podcasts.apple.com/us/podcast/mixed-emotions-with-mihir-oka/id1762815629 Spotify: https://open.spotify.com/show/0NFmZjaMQeGJyN1JfQ77xM?si=138fa69942254a0a RSS: https://www.patreon.com/rss/MixedEmotionsPodcast?auth=-707BxBjvCvJ4gwxwBU--DnmakMU35O3 Full episodes playlist: • Mixed Emotions Podcast with Mihir Oka - Podcast Clips playlist: • Mixed Emotions Podcast with Mihir Oka - Shorts • ME Clips 🔔 Don't forget to like, subscribe, and hit that notification bell! Share your thoughts in the comments - I'd love to hear what resonated with you. CONNECT: Subscribe to this YouTube channel LinkedIn: / Mixed Emotions Podcast Instagram: / mixedemote X: / @MixedEmoPod Facebook: / Mixed Emotions Support on Patreon: / Mixed Emotions Podcast with Mihir Oka #MixedEmotionsPodcast #podcast #psychology #behaviour #science #startup #decisions #marketing #ai #saas #podcast

    If you have any queries / feedback for these episodes kindly fill up the form on this link: https://forms.gle/j1N68E2exepkLqvPA
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    58 分
  • How to build robust Relationships & All weather Leadership Skills! | Mixed Emotions Podcast

    How to build robust Relationships & All weather Leadership Skills! | Mixed Emotions Podcast
    2024/12/10

    Welcome to the Mixed Emotions Podcast With Mihir Oka Featuring Carole Robin Guest: Carole Robin Episode: How to build robust Relationships & All weather Leadership Skills! In this episode of the Mixed Emotions Podcast, host Mihir Oka is joined by Carole Robin, - the Queen of Touchy Feely, a seasoned instructor from Stanford's GSB with over 25 years of experience in leadership and interpersonal skills. They dive deep into her work with the 'Leaders in Tech' - a non-profit and discuss her famous tagline of being "Queen of Touchy-Feely" course, officially known as 'Interpersonal Dynamics.' The conversation sheds light on building effective teams, creating feedback systems, and nurturing interpersonal relationships in both professional and personal spheres. Carole also shares her thoughts on constructing feedback-rich organizational cultures and maintaining personal growth through discomfort and challenges. With a mixture of life experiences, anecdotes and practical advice, this episode is a must-watch for anyone interested in leadership, team management, and personal development. Episode Links: 1) The Book in question – “Connect” - https://connectandrelate.com/ 2) App at AppleStore or GooglePlay or Web App for CaroleRobin.AI - https://www.creatorsagi.com/creator/bradfordrobin 3) Carol Dweck’s Book on Fulfilling your Potential – “Mindset” - https://www.amazon.in/MINDSET-REVISED-UPDATED-Paperback-Dweck/dp/1780332009 PODCAST INFO:Podcast website: https://mixedemotions.in Apple Podcasts: https://podcasts.apple.com/us/podcast/mixed-emotions-with-mihir-oka/id1762815629 Spotify: https://open.spotify.com/show/0NFmZjaMQeGJyN1JfQ77xM?si=138fa69942254a0a RSS: https://www.patreon.com/rss/MixedEmotionsPodcast?auth=-707BxBjvCvJ4gwxwBU--DnmakMU35O3 Full episodes playlist: • Mixed Emotions Podcast with Mihir Oka - Podcast Clips playlist: • Mixed Emotions Podcast with Mihir Oka - Shorts • ME Clips Timestamps00:00 Introduction to Today's Guest: Carole Robin 01:13 Carole's Journey at Stanford and Leaders in Tech 02:50 The Importance of Interpersonal Dynamics 04:11 The Value of Soft Skills in Professional and Personal Life 07:50 Teaching Interpersonal Skills to Children 10:03 Building Trust and Handling Discomfort in Relationships 14:26 The 15 Percent Rule for Personal Growth 17:31 Constructive Conflict Resolution 20:46 The Net Concept in Interpersonal Communication 23:39 Effective Feedback and Emotional Connection 33:05 The Impact of Giving Advice 35:19 Leaders in Tech: Empowering Startups 36:58 The Power of Language in Shaping Culture 39:22 The Importance of Transparency in Leadership 40:55 AFOG: Another Opportunity for Growth 46:56 The Journey to Becoming a Leader 53:03 Experiential Learning: The Key to Personal and Professional Growth 56:12 The Role of AI in Democratizing Knowledge 01:01:53 Finding Purpose and Meaning in Life 🔔 Don't forget to like, subscribe, and hit that notification bell! Share your thoughts in the comments - I'd love to hear what resonated with you. CONNECT: Subscribe to this YouTube channel LinkedIn: / Mixed Emotions Podcast Instagram: / mixedemote X: / @MixedEmoPod Facebook: / Mixed Emotions Support on Patreon: / Mixed Emotions Podcast with Mihir Oka #MixedEmotionsPodcast #podcast #psychology #behaviour #science #startup #decisions If you have any queries / feedback for these episodes kindly fill up the form on this link: https://forms.gle/j1N68E2exepkLqvPA
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    1 時間 9 分
  • Is There A Science Behind Good Business Decisions?

    Is There A Science Behind Good Business Decisions?
    2024/11/25

    Welcome to the Mixed Emotions Podcast with Mihir Oka


    Guest: - Matt Wallaert - Founder of Behsci.io Episode: From Insight to Action- How Behavioral Science Shapes Business Decisions! In this episode of the Mixed Emotions Podcast with Mihir Oka, Matt & I discuss decisions, how behavioral science applies to businesses, and how understanding human behavior can lead to better outcomes. We cover topics like applied versus academic behavioral science, the role of context, and the ethics of nudging behavior. Matt also shares how startups can grow by focusing on behavioral outcomes. We explore how good management balances accountability and autonomy. This conversation is for anyone curious about human behavior, business & startup strategies, and behavioral science in general. Timestamps 00:39 Meet Matt Wallaert: Behavioral Scientist Extraordinaire 02:03 What is Behavioral Science? 04:41 Behavioral Science in Business 07:35 Behavioral Science cannot make products from experience? 10:23 User Behavior vs User Potential vs Market Research 16:42 Behavioral Science in Startups 22:17 Is Everyone a Behavioral Scientist? 29:08 What do we get from Academia in Behavioral Science? 33:57 Generalist vs Specialist 36:55 T Shaped People 41:06 S.I.D.E 42:23 Spotify Podcast Experiment 45:10 Academic vs. Applied Behavioral Science 47:07 JUGAAAD 49:51 Ethical Considerations in Behavioral Science 50:34 Facebook's Pivot on User Engagement 53:41 How do You design Interventions? 58:23 Flu Shot Experiment Insights 01:00:39 Managing Teams and Performance 01:10:54 Intrinsic Motivation vs. Extrinsic Motivation 01:18:49 The Purpose of Life and Entropy For those seeking to go deeper into the application of behavioral science, this episode serves as a guide to understanding its practical utility with a good philosophical depth. Listen to the full episode for a deeper exploration of how understanding the magic behind human behavior at its core can:

    1. Address real-world challenges.
    2. Unlock solutions to complex problems.
    3. Improve decisions.
    4. Create lasting impact in business & Relationships.
    5. Drive meaningful changes in life.


    Don't forget to like, subscribe, and hit that notification bell! 🔔 Share your thoughts in the comments - I'd love to hear what resonated with you. #MixedEmotionsPodcast #podcast #psychology #behaviour #science #startup #decisions If you have any queries / feedback for these episodes kindly fill up the form on this link: https://forms.gle/j1N68E2exepkLqvPA
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    1 時間 31 分
  • How to Deal With Adult ADHD & ALL Its Myths!

    How to Deal With Adult ADHD & ALL Its Myths!
    2024/10/14

    Conquering Adult ADHD: Boosting Focus, Resilience & Emotional Understanding of your Brain! Join host Mihir Oka on the Mixed Emotions Podcast as he converses with J. Russell (“Russ”) Ramsay, PhD, ABPP, a leading expert in cognitive behavioral therapy for adult ADHD. This episode covers personalized treatment approaches, tackling common misconceptions, and the benefits of cognitive behavioral therapy tailored for adults. Learn about the distinction between adult and child symptoms, the challenges in diagnosis, and the potential for symptom remission. Timestamps 00:00 Introduction to the Mixed and Motions Podcast 00:30 Meet Dr. Russel Ramsey: A Pioneer in ADHD Research 02:11 The Journey into ADHD: A Personal Story 03:58 Understanding ADHD: Misconceptions and Progress 07:35 Challenges in ADHD Diagnosis and Treatment 31:33 When is the right time to diagnose for Adults? 40:53 Emotional regulation is an executive function 44:13 Self-Regulation Techniques for ADHD 45:53 Misconceptions of ADHD 48:42 Research Insights on ADHD Persistence 01:00:57 Should you take medicine for ADHD? 01:03:08 Strategies for Managing ADHD and Procrastination 01:18:18 Making Informed Decisions: Balancing Responsibilities and Joy 01:20:14 The Role of Experience in Understanding ADHD 01:23:29 The Impact of ADHD on Relationships and Social Interactions 01:27:32 Strategies for Self-Regulation and Task Initiation 01:37:45 Reflections on ADHD Research and Personal Insights All links related to the science spoken in the episode are mentioned in the first comment. The discussion explores effective strategies to manage ADHD-related depression, anxiety, and self-regulation through medication, behavioral techniques, and practical tools like planners. Get practical advice on improving day-to-day life, leveraging working memory, and enhancing focus, resilience, & empathy. Understand how breaking tasks into manageable steps, developing routines, and setting realistic goals can aid those with ADHD in navigating relationships and everyday challenges. Don't forget to like, subscribe, and hit that notification bell! 🔔 Share your thoughts in the comments - I'd love to hear what resonated with you. #MixedEmotionsPodcast #adhd #anxiety #adhdrelief If you have any queries / feedback for these episodes kindly fill up the form on this link: https://forms.gle/j1N68E2exepkLqvPA
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    1 時間 54 分
  • Navigating Business, Emotions, and Deep Tech Innovation with Amit Gu

    Navigating Business, Emotions, and Deep Tech Innovation with Amit Gu
    2024/09/30

    🎙️ Welcome to the Mixed Emotions Podcast with Mihir Oka

    Episode: Navigating Business, Emotions, and Deep Tech Innovation with Amit Gupta In this episode, we sit down with Amit Gupta, a seasoned entrepreneur and venture facilitator who's made waves across India, the US, and Europe. Buckle up for a candid conversation that dives deep into the emotional side of business success!


    🔥 Episode Highlights: - The secret sauce of building genuine connections in business - Emotional rollercoaster: Amit's journey through startup culture - Cracking the code of venture capital - tips straight from the expert - India's evolving deep tech landscape - where are we headed? - The real deal on work-life harmony (forget about "balance"!) - Debunking the influencer economy myth - Luck vs. Hard Work: What really drives success? 🤔 We also get philosophical, exploring: - The true meaning of happiness in business and life - Why your legacy matters more than you think - Finding purpose beyond the paycheck Timestamps.. 00:00 Introduction to the Mixed Emotions Podcast 00:43 Amit Gupta - Factoryal 01:34 The Importance of Human Emotions in Business 05:52 Balancing Soft Skills and Hard Skills 09:48 The Role of Emotions in Business Transactions 14:14 Challenges and Resilience in Startups 19:38 Deep Tech and Innovation 22:20 The Ecosystem of Deep Tech in India 26:52 The Role of Collaboration in Deep Tech 31:26 The Journey of Startups 35:37 Timing and Experience in Entrepreneurship 41:27 Imposter Syndrome and Confidence 43:13 The Problem with Influencer Culture 43:43 The Illusion of Quick Fixes 45:59 The Importance of Authenticity 48:17 Balancing Emotions in Life and Business 52:53 Work-Life Harmony vs. Balance 57:36 The Role of Education and Cultural Evolution 01:04:59 The Concept of Luck and Consistency 01:06:47 Spirituality and Universal Energies 01:12:20 Approaching Venture Capitalists 01:16:09 The Purpose of Life 01:18:03 The Pursuit of Happiness Whether you're a budding entrepreneur, a seasoned business pro, or just curious about the intersection of emotions and success, this episode is packed with insights you won't want to miss. Don't forget to like, subscribe, and hit that notification bell! 🔔 Share your thoughts in the comments - I'd love to hear what resonated with you. #MixedEmotionsPodcast #EntrepreneurshipJourney #DeepTechInnovation #StartupLife #venturecapital If you have any queries / feedback for these episodes kindly fill up the form on this link: https://forms.gle/j1N68E2exepkLqvPA
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    1 時間 21 分
  • Entrepreneurship & The Art Of Letting Go!

    Entrepreneurship & The Art Of Letting Go!
    2024/09/15

    Welcome to the Mixed Emotions Podcast with Mihir Oka.

    Episode: Entrepreneurship & The Art of Letting Go!

    Uncovering Business Insights with Nitin Kanchan |


    (Forgive the audio for a couple of episodes)


    Today's Episode is with Nitin Kanchan around Entrepreneurship and Decision Making! In this episode of the Mixed Emotions Podcast, host Mihir Oka is joined by Nitin Kanchan, who shares his extensive experience of over 35 years across various fields including investment banking, entrepreneurship, and marketing.


    The discussion is about decision-making, handling failures, self-development, and the balance between discipline and creativity.


    Nitin emphasizes the importance of enjoying the journey, the role of fate in success, and maintaining a positive mindset.


    The conversation also explores cultural differences in global business practices and strategies for young entrepreneurs to navigate the complexities of starting and sustaining a business.


    Insights on accepting uncertainties, learning from experiences, and the nuances of effective marketing and selling across different industries are discussed in this episde,

    TimeStamps

    04:46 Intro (You can Skip :p) 05:53 Discipline 09:07 Road not taken 18:23 Jack of All Trades 19:53 There is also a place called Life 21:35 What should freelancers do? 23:01 Own the customer, not the skill 25:18 But the Job market is different! 27:02 Not one solution fits all 30:16 How do you invest in a startup? 32:30 Hardskill of Numbers vs Softskill of Tenacity 34:46 How do you do Emotional management? 37:59 Easier said than done. 39:15 You have to tailor everything to people! 42:02 What is a business? 45:26 How do you sell? 48:41 What is Social Media? 54:11 Is there a right way to market anything? 59:41 How do you deal with stress? 01:02:54 What would be your advice to people just staring out? 01:07:04 Rationalizing your emotional quotient.


    Discuss the challenges of entrepreneurship, dealing with stress, and the importance of enjoying life.


    Whether you're an aspiring entrepreneur or a seasoned professional, this episode offers valuable insights and inspiration.
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    1 時間 10 分