Welcome to the Mixed Emotions Podcast With Mihir Oka Featuring SRINIVAS VIJAY RAGHAVANGuest: SRINIVAS VIJAY RAGHAVAN Episode: From SaaS to AI: Marketing Insights with Srinivas Raghavan What happens when a computer science engineer swaps code for marketing strategies? 🔥 In this episode, we explore crossroads of tech, psychology, and creativity with a Srinivas who has spent over a decade navigating the SaaS universe. 🧠 Highlights You Can’t Miss: - Is tech expertise a blessing—or a burden—for marketers? - Can AI obliterate SaaS as we know it—or will it supercharge it? - The unspoken psychology behind why people buy in B2B. - The podcasting gold rush: is it too late, or is the best yet to come? - How niche creators are hacking attention in a crowded market. ⚡ Plus: - A surprising take on imposter syndrome. - Hacks for balancing creative chaos with ruthless focus. - The one thing every founder should know about marketing—yet most overlook. If you’ve ever wondered how to combine tech savvy with creative fire—or what the future of marketing looks like when psychology meets AI—this episode is for you. 📌 Warning: Listening may lead to binge-worthy ideas, sleepless nights, and a newfound obsession with solving human behavior. Timestamps (01:41) Mixed Emotions Intro (01:41) Srinivas Intro (01:45) How much tech knowledge is rquired in marketing? (03:49) Hands on tech knowledge is not required for marketing (06:03) Can AI be a SAAS Killer? (10:19) OTT for corporates Question? (14:36) Companies need to plan better for the customer (18:34) Imposter Syndrome (20:30) Process of Content Creation (22:50) Anything better than zero is good (24:03) What is the future of Podcasting? (27:35) Niche vs No Niche (29:12) How do you find your niche? (37:55) Importance of psychology (41:47) Growth Hack B2B (49:33) Is Selling easier now than before? (51:19) Creative Alter Egos (52:49) Founder Led Marketing (53:54) Should every body have a podcast?

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